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Successful companies encounter unique competitive challenges. However, there are several product strategy initiatives that are relevant to all organizations seeking to develop market‐driven strategies. Key initiatives include the leveraging the business design, recognizing the growth mandate, developing market vision, achieving a capabilities/value match, exploring strategic relationships, building strong brands, brand leveraging, and recognizing the advantages of proactive cannibalization. We propose a product strategy agenda for review by executives in identifying which initiatives should be assessed relative to the needs of their organization.

The purpose of this paper is to present an overview of the concept of early warning signs in projects and explain how a performance measurement system can be utilized as a source of data for an early warning approach signaling that a project is about to experience problems at some stage in the future.

Combination of action research and semi‐structured interviews and document analysis supplemented by a post‐mortem analysis after project close‐out.

Detection of early warning signals in projects can be better enabled through the application of a performance measurement system with properly defined key performance indicators. Utilization of this tool can positively affect the overall success of the project.

The case study involved only one project from the oil and gas industry.

The empirical case study was developed to illustrate the usefulness of exploiting a performance measurement system in a project. A procedure was demonstrated for developing and implementing an early warning system based on performance measurement, and specific performance indicators have been described for other projects to copy.

This paper highlights the gap in the literature concerning the link between early warning and project management and the link between early warning and performance measurement. It offers a new idea on how performance measurement can be used as an effective early warning system and is intended to be primarily of use to project management practitioners and practically‐oriented academics who are interested in developing fresh insights into new approaches for better management of projects.

Describes the origins and development of the UK retailer, Laura Ashley, emphasizing the internationalization of the company and the emphasis on international comparison from an early stage of the company′s development. Charts the company′s overseas development in North America, Europe and the Pacific Basin with particular reference to the modifications to the trading format of the company that were necessary to gain acceptance in these markets. Considers the factors influencing Laura Ashley′s philosophy in its overseas markets and the recent events establishing Laura Ashley as an international retail brand.

The purpose of this paper is to document contributions to the early study and teaching of marketing at one of the first universities in Britain to do so and, in that way, to contribute to the literature about the history of marketing thought. Given that the first university business program in Britain was started in 1902, at about the same time as the earliest business programs in America, the more specific purpose of this paper was to explore whether or not the same influences were shared by pioneer marketing educators on both sides of the Atlantic.

An historical method is used including a biographical approach. Primary source materials included unpublished correspondence (letterbooks), lecture notes, seminar minute-books, course syllabi and exams, minutes of senate and faculty meetings, university calendars and other unpublished documents in the William James Ashley Papers at the University of Birmingham.

The contributions of William James Ashley and the Commerce Program at the University of Birmingham to the early twentieth-century study and teaching of marketing are documented. Drawing from influences similar to those on pioneer American marketing scholars, Ashley used an historical, inductive, descriptive approach to study and teach marketing as part of what he called “business economics”. Beginning in 1902, Ashley taught his students about a relatively wide range of marketing strategy decisions focusing mostly on channels of distribution and the functions performed by channel intermediaries. His teaching and the research of his students share much with the early twentieth-century commodity, institutional and functional approaches that dominated American marketing thought.

William James Ashley was only one scholar and the Commerce Program at the University of Birmingham was only one, although widely acknowledged as the first, of a few early twentieth-century British university programs in business. This justifies future research into the possible contributions to marketing knowledge made by other programs such as those at the University of Manchester (1903), University of Liverpool (1910) and University of London (1919).

This paper adds an important chapter to the history of marketing thought which has been dominated by American pioneer scholars, courses, literature and ideas.

This experimental study investigates the connotative (measured) meaning of the concept “auditor independence” within three audit engagement case contexts, including two acknowledged in the literature to represent significant potential threats to independence. The study’s research design utilises the measurement of meaning (semantic differential) framework originally proposed by Osgood et al. (1957). Findings indicate that research participants considered the concept of independence within a two factor cognitive structure comprising “emphasis” and “variability” dimensions. Participants’ connotations of independence varied along both these dimensions in response to the alternative experimental case scenarios. In addition, participants’ perceptions of the auditor’s independence in the three cases were systematically associated with the identified connotative meaning dimensions.

The entry into tourism markets by international development practitioners aligns goals of economic development and cultural preservation in indigenous communities. The purpose of this paper is to look into ways that community‐level participation can simultaneously contribute to both economic and cultural sustainability.

It takes a qualitative interdisciplinary approach to the literature on cultural tourism and commodification to develop a discussion of the implication and the application of interrelated policy measures since the early 1990s. Analysis then proposes a set of key variables challenging the capacity of both policy makers and marginal indigenous entrepreneurs to achieve potential benefits.

Ideological tensions arise with the effort to balance the preservation of cultural integrity with the selling of marketable wares. The ongoing issues of market realities, political will, and tourism demographics create new questions that require further interdisciplinary research to develop an understanding that supports the long‐term sustainability of indigenous communities. A community‐based approach has potential to be very effective in negotiating the balance and undeniable trade‐offs between economic reward and cultural preservation.

Socio‐economic statistical data does not always exist for marginalized indigenous/ethnic minority communities that are not recognized by their own governments. This makes comparative case research and future monitoring very difficult to achieve. Also, existing discourse is currently dominated by non‐indigenous voices and Western tourism motivations, which need amelioration to better support the community‐based approach.

This paper provides policy makers, practitioners, researchers and indigenous communities with a multidisciplinary perspective on areas requiring further consideration and research. The analysis of current discourse when undertaken across disciplines confirms that policy directives cannot be broadly generalized.

This instrumental case study sought to determine how collegiate-level students changed throughout a personal leadership development course. Document analysis of an archived course assignment was employed to analyze the students’ perceptions of their personal leadership development. Four themes emerged from the analysis: (a) self-evolution, (b) cognitive gain, (c) perceived self-awareness, and (d) framework confusion.

Essentially, performance evaluation is a human behavioural phenomenon involving a cognitive perceptual process. Project performance has two attributes, at least: (1) the individual's expected performance (manifested as assigned goals); and (2) the individual's perceived actual performance. Evaluation comprises the comparison of these two attributes. The present paper develops a research model for project outcome evaluation designed to examine the effects of the two moderators, goal commitment and project complexity, on the perceived project performance of project participants. It is postulated that: (1) there is a positive monotonic relationship between goal difficulty and performance, but that this is moderated by project complexity; (2) difficult goals lead to higher performance, but that this will happen only when the project participant is committed to the goal; and (3) the transferability of critical success factors to enhance/improve the performance of subsequent projects has to be examined and applied in the light of the effects of these two moderators on project performance.

This chapter discusses the current risk perception literature in the tourism field. The chapter critiques the literature and offers a solution through a more conceptual and operational definition of risk perceptions. Specifically, the inclusion of affective risk perceptions will be added to the literature via the risk-as-feelings hypothesis. Extension of the current literature will enhance research moving forward.

The chapter will provide a literature review, propose a conceptual model, and operationalize the risk perception variables.

The outcome of this chapter is to provide a conceptual model as a framework to address risk perception studies in tourism and hospitality in the future. The model will provide clear measurement scales to be tested.

This chapter gives a much needed theoretical and conceptual foundation to the study of risk perceptions in the travel and tourism literature.

The study aims examine the popular master narrative that marketing education in Britain first appeared in the 1960s and understand if its origins can in fact be traced to an earlier period. This is undertaken through an examination of the courses taught from 1902 to 1969 at the Faculty of Commerce, University of Birmingham, Great Britain.

The study draws on a number of primary source materials held at the archives at the Cadbury Research Library, University of Birmingham, that are related to the Faculty of Commerce.

The study identifies that marketing courses were being taught in Britain long before the 1960s by the new business schools; we can trace its origins to the beginning of the twentieth century at Birmingham. From 1902 onwards, marketing was consistently part of the syllabus of the undergraduate programme and it became part of the core syllabus of the post-graduate programme.

The findings of the study require marketing education scholars and scholars of the emergence of marketing thought to revise their beliefs concerning the emergence of marketing education in Great Britain and situate this in an earlier period.

The paper demonstrates the historical value of studying early commerce syllabi and the manner in which marketing-themed content was delivered to students.