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This article aims to analyse the Israeli negotiation strategy in reference to the theoretical frameworks of reconciliation and settlement. It focuses on the Israeli‐Palestinian negotiation experience over the past three years, or since Netanyahu was elected Prime Minister of the Israeli Government in 2009.

Theoretical literature provides two hypothetical frameworks for resolution of conflicts: a political settlement; and reconciliation between parties to the conflict. This article argues that Israel's vision of conflict resolution effectively attempts to integrate both hypothetical frameworks by proposing a political settlement for Palestinians in return for obtaining reconciliation from them. To analyse this strategy, this article explores the Israeli political discourse over the past three years, as well as Israel's vision of the conflict resolution as is manifest in this discourse.

The article argument is based on the indication that willingness of a party to reach a settlement is met with reconciliation from the other party to the conflict. A party's insistence on offering a settlement and attaining reconciliation is associated with power relations between both parties. To maintain its powerful position, the stronger party usually demands reconciliation from the weaker party, at the same time presenting a settlement that implies a political, not moral, recognition of the weaker party with a view to dispossess it from its moral logic in the conflict.

An assessment of the Israeli political discourse over the past three years indicates that Israel is implementing a compound negotiation strategy to resolve the conflict. The strategy entails settlement and reconciliation components. Israel wishes to deal with Palestinians through a political settlement. On the other hand, Israel wants the Palestinians to deal with it through the reconciliation process.

The current work aims to introduce the concept of conflict perception and construct a scale that measures individual differences in perceptions about conflicts along religious, national and material dimensions. The concept and the measure are developed in the context of the Israeli–Palestinian conflict.

The research design combines three methodological elements: 14 focus groups in Israel and the West Bank, which represent diversity in place of residence, religion, age and political background; an expert panel review; and a survey of 411 student respondents that was conducted between September 29 and October 9, 2013, among university students in Israel and Palestine.

The findings show that conflict perception is an individual’s subjective view regarding the essence of the conflict and its central issues, the identities of the parties involved and their motivations, which may include material, ideological or symbolic motives, or any combination thereof. A novel scale consisting of five statements that can measure conflict perception that was developed, validated and implemented via a survey sample showed that Palestinians in the West Bank and in Israel have a religious perception of the conflict, whereas Jews have a national perception of the conflict.

First, the paper introduces a new concept that sheds additional light on the micro foundations of peoples’ attitudes in conflict situations. Second, it develops and validates a measurement tool for conflict perception that may be usable, with necessary adjustments, in other conflicts. Third, it demonstrates that parties to the conflict do not necessarily share similar perceptions about the conflict, a finding with far-reaching consequences for conflict resolution at both the scholarly and policy levels.

How are social groups unmade? Current theories identify the symbolic power of the state as a primary factor in the creation of social groups. Drawing on Gramsci's The Southern Question, this chapter extends state-centered theories by exploring policies that are critical but under-theorized factors in group formation. These include the concession of material benefits as well as the use of coercive means. Further, while current theories focus on how social groups are made, a Gramscian perspective draws attention to how the state intervenes to prevent or neutralize group-making projects from below. This chapter explores a case of a decrease in national group solidarity. Specifically, this study explains how in the 1990s the Israeli state weakened national group formation among Palestinians by adopting two spatially distinct but coordinated strategies. First, the rearrangement of the military occupation of the Gaza Strip and the West Bank through the establishment of an authority of self-rule (the Palestinian Authority) demobilized and divided Palestinian residents of the Occupied Territories, especially along class-cum-moral lines. Second, state practices and discourses centered on citizenship rights shifted the center of political activism among Palestinian citizens of Israel toward citizenship issues. I argue that these two routes, which I call the indirect rule route and the civil society route, were complementary components of a broader attempt to neutralize Palestinian collective mobilization around nationhood. Despite recent changes and contestations, these two strategies of rule continue to affect group formation and to create distinct experiences of politics among Palestinians under Israeli rule. Analysis of the Palestinian–Israeli case shows that the state can unmake groups through the distribution of interrelated policies that are specific to certain categories of people and places. Understanding the conditions under which certain policies of inclusion or exclusion affect group formation requires going beyond the analytic primacy currently given to the symbolic power of the state.

The learning outcomes are as follows:

1. assess and evaluate the challenges affecting a mobile food aggregator platform’s business model and its effect on the customer journey in a developing market;

2. understand the relationship between the different stakeholders on such platform, namely, restaurants, end-users and the platform itself, and its implication on the customer journey; and

3. develop different potential marketing strategies under that business context that can be implemented and replicated in a given emerging market.

Zomato is an online restaurant aggregator and food delivery company that provides information, menus and user reviews of restaurants. While Zomato was growing exponentially in terms of number of users and listed restaurants, the platform had to constantly reinvent itself to stay competitive in light of increasingly aggressive competitors that were launching into the different markets it serves. Maya, the country manager of Zomato Lebanon, faced a key dilemma deciding which potential strategy to replicate from head office into the local market that would help her fend off rising competitors while still increasing the size of the market.

This case can be used mainly in senior undergraduate-level business school students. The case can be taught in courses covering marketing and strategy.

Teaching notes are available for educators only.

CSS 8: Marketing.

The current status of nanotechnology research and development in Jordan is analyzed. In recent years, Jordanian institutions demonstrated considerable interest in the development and production of nanotechnology. Here the purpose of this paper is to provide detailed information about the status of nanotechnology in Jordan in terms of several factors that influence selectivity in nanotechnology and the number of published peer-reviewed research articles.

Several factors that influence selectivity in nanotechnology and the number of published peer-reviewed research articles were analyzed. A detailed analysis of the collected data reveals that the number of publications, citations, and patents is highly dependent on the amount of research fund.

The development in nanotechnology is associated with presence and accessibility of sensitive laboratory equipment. The nanotechnology research output in Jordan is still lower than it should be due to the lack of necessary laboratory infrastructure. This is due to the insufficient funds allocated to scientific research, the restrictive access to available instruments and the bureaucracy of some governmental departments. Compared to some developed countries, Jordan is noticeably behind in developing a nanotechnology system of research and industry. It will take time as well as technical and financial resources in order to achieve an advanced level in the field of nanotechnology in Jordan. Nevertheless, many Jordanian researchers are doing their best and are producing some good research articles.

The many applications to the same approach.

Time and publications’ resources.

Peer cooperation.

First comprehensive review ever. A base for researchers and decision makers.

The mobile phone industry in India is highly competitive, fast paced and technology-driven. In such a hyper competitive era, effective advertising is considered a key success driver for a mobile phone brand. The purpose of this paper is to identify advertisement effectiveness dimensions for Indian mobile phone industry and to develop hierarchical interrelationships among these dimensions in the Indian print context.

Structured Delphi approach is used to derive the set of dimensions for advertisement effectiveness. Further, techniques such as interpretive structural modeling and MICMAC analysis are used to establish hierarchical linkages among identified dimensions.

On the basis of experts’ opinion, refinement through structured Delphi resulted in the identification of 14 advertisement effectiveness dimensions specific to Indian mobile phone industry. Interpretive structural modeling assisted in the development of linkages among these identified dimensions based on their interrelations. Further, attention, relevance, excitability, liking and consumer preference, etc., turned out to be the dimensions of utmost importance for measuring advertisement effectiveness for the Indian mobile phone industry.

The present research work is limited to the recognition and development of hierarchical interrelationships among advertisement effectiveness dimensions specific to mobile phone business in the Indian print context only. Further studies may be carried out for other product or service category in some different media context.

The present research has several significant implications for academics and advertising practitioners involved in designing and developing promotional campaigns for mobile phone brands in India. The identified 14 dimensions and developed hierarchical model provide valuable insights for improving advertisement effectiveness.

This paper demonstrated successful implementation of Delphi and interpretive structural modeling technique to explore the research area of advertisement effectiveness.