Ana Rita Gonçalves, Diego Costa Pinto, Saleh Shuqair, Anna Mattila and Anel Imanbay
This paper aims to bridge the extended reality framework and the luxury hospitality literature by providing insights into how immersive technologies using artificial intelligence…
Abstract
Purpose
This paper aims to bridge the extended reality framework and the luxury hospitality literature by providing insights into how immersive technologies using artificial intelligence (AI) can shape luxury value and consumer differentiation.
Design/methodology/approach
The authors conducted three experimental studies comparing immersive AI versus traditional hospitality across luxury contexts (hotels, restaurants and spas). Study 1 investigates the effect of immersive AI (vs traditional hospitality) on customers’ behavioral intentions and the need for differentiation using virtual-assisted reality. Study 2 tests the underlying mechanism of the need for differentiation and luxury value in an augmented reality context. Study 3 provides additional support for the proposed underlying mechanism using virtual-assisted reality in luxury hospitality.
Findings
The findings reveal that immersive AI (vs traditional) luxury hospitality reduces customers’ behavioral intentions of using such services and perceived luxury value. Moreover, the findings indicate that the intention to use immersive AI (vs traditional) luxury hospitality services is contingent upon customers’ need for differentiation.
Originality/value
The findings have important theoretical and managerial implications for immersive technologies in luxury hospitality. They shed light on the dynamics between integrating immersive AI into luxury hospitality and its impact on customers’ differentiation motives and perceived luxury value. The findings reveal the detrimental effect of using immersive AI (vs traditional hospitality) within this context.
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Ana Rita Gonçalves, Amanda Breda Meira, Saleh Shuqair and Diego Costa Pinto
The digital revolution has changed consumer–service provider interaction, spawning a new generation of FinTech. This paper analyzes consumers' reactions to artificial intelligence…
Abstract
Purpose
The digital revolution has changed consumer–service provider interaction, spawning a new generation of FinTech. This paper analyzes consumers' reactions to artificial intelligence (AI) (vs human) decisions.
Design/methodology/approach
The authors tested their predictions by conducting two experimental studies with FinTech consumers (n = 503).
Findings
The results reveal that consumers' responses to AI (vs human) credit decisions depend on the type of credit product. For personal loans, the rejection by an AI provider triggers higher levels of satisfaction compared to a credit analyst. This effect is explained via the perceived role congruity. In addition, the findings reveal that consumers’ rejection sensitivity determines how they perceive financial services role congruity.
Originality/value
To the best of the authors' knowledge, this research is the first to jointly examine AI (vs human) credit decisions in FinTech and role congruity, extending prior research in the field.
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Rita Moura, Daniel Fidalgo, Dulce Oliveira, Ana Rita Reis, Bruno Areias, Luísa Sousa, João M. Gonçalves, Henrique Sousa, R.N. Natal Jorge and Marco Parente
During a fall, a significant part of the major forces is absorbed by the dorsolumbar column area. When the applied stresses exceed the yield strength of the bone tissue, fractures…
Abstract
Purpose
During a fall, a significant part of the major forces is absorbed by the dorsolumbar column area. When the applied stresses exceed the yield strength of the bone tissue, fractures can occur in the vertebrae. Vertebral fractures constitute one of the leading causes of trauma-related hospitalizations, accounting for 15% of all admissions. Posterior pedicle screw fixation has become a common method for treating burst fractures. However, physicians remain divided on the number of fixed segments that are needed to improve clinical outcomes. The present work aims to understand the biomechanical impact of different fixation methods, improving surgical treatments.
Design/methodology/approach
A finite element model of the dorsolumbar spine (T11–L3) section, including cartilages, discs and ligaments, was created. The dorsolumbar stability was tested by comparing two different surgical orthopedic treatments for a fractured first lumbar vertebra on the L1 vertebra: the posterior short segment fixation with intermediate screws (PSS) and the posterior long segment fixation (PL). Distinct loads were applied to represent daily activities.
Findings
Results show that both procedures provide acceptable segment fixation, with the PL offering less freedom of movement, making it more stable than the PSS. The PL approach can be the best choice for an unstable fracture as it leads to a stiffer spine segment.
Originality/value
This study introduces a novel computational model designed for the biomechanical analysis of dorsolumbar injuries, aiming to identify the optimal treatment approaches within both clinical and surgical contexts.
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Diana Oliveira Marques, Bruno Barbosa Sousa and Ana Teresa Pedreiro
Increased competition and the constant need for companies to differentiate make markets more competitive and consumers more demanding when making purchasing decisions…
Abstract
Increased competition and the constant need for companies to differentiate make markets more competitive and consumers more demanding when making purchasing decisions. Consequently, companies recognized the importance of marketing and economics, which has gradually replaced its transactional practices, focused essentially on a single transaction, with relational practices, in which the customer is considered an integral part of the process. Creating long and profitable relationships has become a business priority and the use of tools such as customer relationship marketing (CRM) has become crucial. With the increasing importance of health and wellness tourism, thermalism has become a very competitive product wanted by tourists who need treatments that are not available in their country due to lack of availability or because they are quite expensive. Since tourism is integrated in the services sector, a set of relational marketing strategies can be applied to establish and maintain relationships with tourists. Therefore, it is important to understand how relational marketing can improve health and wellness tourism. Based on a combination of theoretical and practical research, this chapter explores the dynamic system and mechanism of innovation and development of relational marketing strategies in specific contexts of tourism (i.e. health and wellness tourism) considering cross-border (i.e. Northern Euroregion of Portugal and Galicia). From an interdisciplinary perspective, the chapter presents insights for marketing and tourism (health and well-being) and for the economic development of territories (i.e. cross-border regions).
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Ana Moreira, Adriana Nishimura, Maria José Sousa and Manuel Au-Yong-Oliveira
This study aims at validating a scale for the perception of competences and attitudes of the Portuguese public administration employees. The sample of this study consists of 1,119…
Abstract
Purpose
This study aims at validating a scale for the perception of competences and attitudes of the Portuguese public administration employees. The sample of this study consists of 1,119 participants working in public administration and other labour sectors in Portugal. The psychometric qualities of this instrument were studied to assess its use in future studies.
Design/methodology/approach
An initial exploratory factor analysis showed that the scale is composed of one factor, with a Kaiser–Meyer–Oklin value of 0.83. The subsequent confirmatory factor analysis performed in AMOS 27 confirmed the existence of a single factor.
Findings
The analysis of the psychometric qualities of the scale allows concluding that it can be applied in the context of the Portuguese public administration.
Originality/value
Given the universality of the competences and attitudes adopted, it can be extended to other work and cultural contexts.
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Rita de Cássia Trindade dos Santos, Vânia Medianeira Flores Costa and Bruna de Vargas Bianchim
The purpose of this paper is to analyze the relation between the values of solidarity economy and the organizational commitment and entrenchment ties.
Abstract
Purpose
The purpose of this paper is to analyze the relation between the values of solidarity economy and the organizational commitment and entrenchment ties.
Design/methodology/approach
A quantitative, descriptive and exploratory research was carried out through survey, using the Solidarity Economy Values Scale, Organizational Commitment Questionnaire and Organizational Entrenchment Questionnaire, with statistical data analysis.
Findings
The results showed that the self-management, quality of life and identification values positively influenced the workers’ behavior, mainly concerning personal fulfillment with performance and autonomy at work. On the other hand, the citizenship and solidarity values revealed an inverse association with the alternatives limitation dimension of entrenchment: the permanence in solidarity economy organizations motivated solely by the lack of employment can impact negatively on social and political involvement.
Research limitations/implications
Theoretically, organizational commitment and entrenchment ties are not limited to individual behaviors but also have a collective dimension to be investigated.
Practical implications
The workers’ organizational commitment implies in a commitment from the organization with human development through work.
Originality/value
In solidarity economy organizations, the bond based on lack of alternatives on the job market does not affect self-management or fulfillment with the work but the participation on the community politics.
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Denise Adriana Johann, Andrieli de Fátima Paz Nunes, Geovane Barbosa dos Santos, Deoclécio Junior Cardoso da Silva, Sirlene Aparecida Takeda Bresciani and Luis Felipe Dias Lopes
Design thinking (DT) is still a relatively new methodology in the context of entrepreneurial education, which presents itself as an important tool for the development of…
Abstract
Purpose
Design thinking (DT) is still a relatively new methodology in the context of entrepreneurial education, which presents itself as an important tool for the development of entrepreneurial skills when inserted into the educational system. This research aimed to analyze studies about DT related to the entrepreneurial mindset in international journals over a period of ten years (2009–2019). Entrepreneurial education has been a constant in academic debates as well as practices and methodologies to apply this education, and such context has moved educational institutions to adopt practices and initiatives focused on the theme.
Design/methodology/approach
The tool used in the present study was the bibliometric database of the Web of Science through the words “Design Thinking” (DT) and “Entrepreneurial Education”. The research is characterized as descriptive and quantitative, and 146 publications were investigated in the period from 2009 to 2019, in the respective database.
Findings
The study also highlighted the new generation of young students forcing a change in education with an approach centered on the individual. Speech does not prevail in the teachers but in the students, and the teacher educator starts to collaborate for this new educational demand with didactics relevant to the world in this way preparing these young people and delivering society to critical, proactive and participatory individuals.
Originality/value
In the course of the study, we observed practices and examples of schools and universities that have adapted ways to allow new interactions in the school environment by promoting and encouraging innovative education.