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Article
Publication date: 21 August 2017

Amanda J. Blair, Christina Atanasova, Leyland Pitt, Anthony Chan and Åsa Wallstrom

Calculating brand equity, the price differential that a branded product is able to charge compared to an unbranded equivalent, often suffers from a lack of a means to truly…

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Abstract

Purpose

Calculating brand equity, the price differential that a branded product is able to charge compared to an unbranded equivalent, often suffers from a lack of a means to truly determine equivalence. Luxury wines have the benefit of an established measure of equivalency – the Parker score. Robert Parker’s influence as a tastemaker provides a point of comparison across brands. This study looks at brand equity of Bordeaux classified growth wines considering château brands, growths and vintages to illustrate the intangible value for the consumer.

Design/methodology/approach

Using price and wine-specific data from Wine-Searcher.com, an online database and search engine, an initial sample of 393 wines with Parker scores ranging from 72 to 100 is presented. A subset of perfect wines, with 100-point Parker scores, is also reviewed focusing on the great vintage of 2009.

Findings

The results indicate that brand equity in the luxury wine market exists. Not only is this true for the brand of a specific château, but there is also equity associated with the vintage and the growth.

Practical implications

This offers practical implications for brand managers in positioning their wines.

Originality/value

An analysis of luxury wines supports the financial perspective on brand equity, especially when there is a viable means of determining equivalence, such as the Parker score.

Details

Journal of Product & Brand Management, vol. 26 no. 5
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 22 July 2019

Amanda Blair, Thomas Martin Key and Matthew Wilson

The purpose of this paper is to illustrate and conceptualize how crowdsourcing can be implemented as a potential means to address gaps in service quality within service networks…

649

Abstract

Purpose

The purpose of this paper is to illustrate and conceptualize how crowdsourcing can be implemented as a potential means to address gaps in service quality within service networks and to provide guidance to marketing practitioners on the use of crowdsourcing within service networks.

Design/methodology/approach

This paper conceptualizes how crowdsourcing can be used to address service quality gaps in service networks and provides propositions regarding the effects of crowdsourcing on service quality gaps.

Findings

Conceptual paper with a literature review, suggested a model for service quality gaps in service networks and propositions regarding the effects of crowdsourcing to manage service quality gaps.

Research limitations/implications

This research contributes to the literature on crowdsourcing by theorizing how crowdsourcing impacts service quality in service networks.

Practical implications

Considerations for managers implementing crowdsourcing strategies and activities within service networks are provided. In particular, implications with regard to forming the crowd, developing the most appropriate approach and integrating value into the firm are discussed.

Originality/value

This paper offers an original contribution linking crowdsourcing to service quality.

Details

Journal of Business & Industrial Marketing, vol. 34 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Available. Open Access. Open Access
Article
Publication date: 2 February 2023

Amanda J. Wilson, Catherine Staley, Brittney Davis and Blair Anton

Progress toward health equity is necessary to reduce health disparities, and health literacy is key to achieving this goal. Because libraries provide access to knowledge and…

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Abstract

Purpose

Progress toward health equity is necessary to reduce health disparities, and health literacy is key to achieving this goal. Because libraries provide access to knowledge and insights about their communities, they are effective partners in advancing health equity and implementing programs to reduce health disparities. A literature review on library programs and activities that focus on promoting health equity was conducted.

Design/methodology/approach

A literature review on library programs and activities concerning health equity and social determinants of health was conducted. Relevant literature was identified from searches of databases, library publications and grey literature.

Findings

The authors found 224 eligible sources and many types of libraries advancing health equity. Libraries frame their role in advancing health equity through external programs in three ways: (1) providing access to high-quality health information, (2) delivering health literacy training and resources and (3) connecting their communities with community health services. Libraries also advance health equity by focusing on internal library operations and providing research services focused on cultural humility and competence as they apply to health care.

Originality/value

This literature review will help the National Library of Medicine (NLM) develop a strategy to support libraries advancing health equity through information made available by programs and activities of NLM and the Network of the National Library of Medicine.

Details

Reference Services Review, vol. 51 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

Available. Content available
Book part
Publication date: 29 May 2024

Abstract

Details

More than Just a ‘Home’: Understanding the Living Spaces of Families
Type: Book
ISBN: 978-1-83797-652-2

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Article
Publication date: 18 July 2008

Rosalind H. Whiting

The purpose of this study is to investigate the strategies that New Zealand chartered accountants use to combine work and family responsibilities, and to relate these strategies…

1949

Abstract

Purpose

The purpose of this study is to investigate the strategies that New Zealand chartered accountants use to combine work and family responsibilities, and to relate these strategies to chartered accountants' career success.

Design/methodology/approach

The study analysed qualitative career history data obtained from interviews with 69 male and female experienced chartered accountants.

Findings

A comprehensive work/family strategy typology for New Zealand chartered accountants was developed. The five types identified were Traditional Men, Traditional Women, Work First Women, Family Balancers, and Stepping Stone Men. In general, those who followed a male linear career model (Traditional Men and Work First Women) demonstrated higher levels of career success. Some notable exceptions showed that career success could be achieved by those with higher levels of family responsibilities, if the employing organisation does not demand rigid conformance with the linear career model.

Research limitations/implications

The purposeful bias in the sample selection and the diversity in the interviewees' workplaces decrease the study's generalisability. But those factors contributed to the ability to identify a wide range of current work/family strategies.

Practical implications

The paper provides a basis for the accountancy profession to adapt to the feminisation of the profession and the increasing demands for work/life balance by developing policies and practices targeted at enhancing career progression for a more diverse range of work/family strategic types than is currently recognised.

Originality/value

There are no prior data describing the diversity in New Zealand chartered accountants' work/family strategies.

Details

Pacific Accounting Review, vol. 20 no. 2
Type: Research Article
ISSN: 0114-0582

Keywords

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Book part
Publication date: 17 February 2015

Tiffany Taylor

In the United States, welfare-to-work workers are under scrutiny from everyone and must defend the program if they want to defend themselves as good workers and good people. I…

Abstract

Purpose

In the United States, welfare-to-work workers are under scrutiny from everyone and must defend the program if they want to defend themselves as good workers and good people. I build on past research that has examined how workers manage their emotions to cope with dilemmas in their jobs in a number of settings including hospitals, nursing homes, restaurants, and airplanes.

Methodology

In this chapter, I draw on data from an in-depth case study of a rural North Carolina (USA) welfare office using data primarily from observations and interviews with 19 welfare-to-work workers.

Findings

Within this highly constrained and contradictory work environment, workers recreate and redefine themselves as good workers and good people while simultaneously punishing program participants. To achieve this difficult task, workers manage their emotions through two key strategies, using institutionalized rhetoric and tough love paternalism, to justify their actions toward participants.

Originality/value

I add to the existing literature by examining how welfare-to-work workers cope with the emotional and moral dilemmas of their jobs.

Details

Work and Family in the New Economy
Type: Book
ISBN: 978-1-78441-630-0

Keywords

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Book part
Publication date: 24 November 2016

B. Ariel Blair

Abstract

Details

Followership in Action
Type: Book
ISBN: 978-1-78560-947-3

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Article
Publication date: 5 October 2010

Sharon Mavin, Patricia Bryans and Rosie Cunningham

The purpose of this paper is to highlight gendered media constructions which discourage women's acceptability as political leaders and trivialise or ignore their contribution.

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Abstract

Purpose

The purpose of this paper is to highlight gendered media constructions which discourage women's acceptability as political leaders and trivialise or ignore their contribution.

Design/methodology/approach

Media analysis of UK newspapers, government web sites, worldwide web relating to the UK 2010 government election, women MPs and in particular representations of Harriet Harman and Theresa May.

Findings

Media constructions of UK women political leaders are gendered and powerful in messaging women's (un)acceptability as leaders against embedded stereotypes. Being invisible via tokenism and yet spotlighted on the basis of their gender, media constructions trivialize their contribution, thus detracting from their credibility as leaders.

Research limitations/implications

UK‐based study grounded in opportune “snapshot” media analysis during election and resultant formation of UK coalition Government. Focus on two women political leaders, results may not be generalisable.

Practical implications

Raises awareness of the numerical minority status of UK women political leaders, the invisibility‐visibility contradiction and the power of the media to construct women leaders against gender stereotypes. Call for continued challenge to gendered leader stereotypes and women's representation in UK political leadership.

Originality/value

Highlights power of media to perpetuate gender stereotypes of UK women political leaders.

Details

Gender in Management: An International Journal, vol. 25 no. 7
Type: Research Article
ISSN: 1754-2413

Keywords

Available. Content available

Abstract

Details

Arts Marketing: An International Journal, vol. 2 no. 2
Type: Research Article
ISSN: 2044-2084

Available. Content available
Book part
Publication date: 11 December 2002

Abstract

Details

Delivering Sustainable Transport
Type: Book
ISBN: 978-0-08-044022-4

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