Roberto Zarama, Alfonso Reyes, Eduardo Aldana, Jorge Villalobos, Juan C. Bohorquez, Juan P. Calderón, Alonso Botero, Nelson L. Lammoglia, José L. Villaveces, Luis Pinzón, Ricardo Bonilla, Andrés Mejía, José Bermeo, Isaac Dyner, Neil F. Johnson and Juan A. Valdivia
This paper seeks to present a proposal to change the form in which knowledge is produced in Colombia.
Abstract
Purpose
This paper seeks to present a proposal to change the form in which knowledge is produced in Colombia.
Design/methodology/approach
Discusses the key issue – to transform the way in which the production of knowledge is currently taking place at the university level.
Findings
To be able to increase the production of knowledge in this country there is a need to create bonds among industrial, governmental, and academic institutions. It is believed that this can be done by the development of a system capable of continuously forming researchers at a doctoral level.
Originality/value
The paper puts forward a proposal for the construction of such a system based on the developments of organizational cybernetics. The proposal is based on the concept of autonomy which is crucial to solve this problem.
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Manuel Alonso Dos Santos, Orlando Llanos Contreras, Ferran Calabuig Moreno and Jose Augusto Felicio
This paper investigates the influence of firms' communication in terms of family firm identity and country-of-origin on consumer response.
Abstract
Purpose
This paper investigates the influence of firms' communication in terms of family firm identity and country-of-origin on consumer response.
Design/methodology/approach
A self-supplied online experiment in Chile and Spain is employed using as dependent variables brand trust and intention to buy. The experiment includes the following factors: family firm identity (family vs non-family), country of origin (national vs foreign) and as a manipulation check (type of product: hedonic vs utilitarian).
Findings
The results indicate that communicating the family firm identity increases brand trust and purchase intention. Consumers show higher scores on trust and purchase intention when exposed to national country of origin products. The effect of the variability on the dependent variables is greater when the family firm identity is communicated. Trust and purchase intention are different in Chilean and Spanish consumers when the family firm identity is combined with a national country of origin cue.
Originality/value
This article contributes to family business theory by exploring how to capitalize on the family firm identity component in brand communication. It also contributes to the theory of corporate brand identity by proposing a communication model oriented toward consumer behavior. It also examines firms' communication (family firm identity and country-of-origin) on consumer.
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María José Ibáñez, Manuel Alonso Dos Santos and Orlando Llanos-Contreras
Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity…
Abstract
Purpose
Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior is essential for designing family firms' marketing communication strategies.
Design/methodology/approach
An experimental study based on the eye-tracking technique was designed to determine how attention to (familiar vs non-familiar) visual stimuli on a website influences consumer recognition of a family firm status and how it influences consumer behavior. A sample of 212 individuals was exposed to (simulated) websites of family and non-family firms in the hospitality industry to capture information about their eye movements and measure visual attention to specific stimuli that communicated family identity.
Findings
Visual attention has a direct and positive influence on recognizing family firm's identity (FFI). Through FFI, visual attention has an indirect positive effect on trust in the company and attitude toward the brand (BraAtt). Trust in a firm positively affects purchase intention (PurInt).
Originality/value
It is known that consumers can perceive a FFI; however, there is no study on the sensory mechanisms operating in consumers' perceptions of family identity. The study contributes to understanding how consumers can perceive a FFI. This study proposes a novel method for evaluating consumer responses by transmitting family business identity on digital platforms.
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Gloria Aparicio, Amaia Maseda, Txomin Iturralde and Pilar Zorrilla
Following a bibliometric approach, this study examines research on brand and branding in family businesses (FBs) to identify influential sources and main areas of knowledge…
Abstract
Purpose
Following a bibliometric approach, this study examines research on brand and branding in family businesses (FBs) to identify influential sources and main areas of knowledge, proposes an integrative framework that provides a holistic perspective of this field with an interdisciplinary cross-fertilization view and explores new avenues for future research and practice.
Design/methodology/approach
Based on 449 bibliographic references retrieved from the Web of Science database through a systematic process, the authors employed bibliographic coupling analysis to visualize the relationships among key works in the field and subsequently performed a literature review to deepen the analysis.
Findings
The bibliographic coupling analysis structured the existing research into six thematic clusters. Four of them follow an internal perspective and focus on FB identity and its influence on the construction of corporate brand identity, whereas the other two follow an external perspective that explores how FB brands are communicated and perceived by stakeholders and the influence of corporate brands and branding on FB image and reputation. Drawing from an in-depth review of the literature, this study offers a novel integrative framework, together with a set of proposals with managerial and theoretical implications.
Practical implications
The proposed framework aims to clarify the relationship between internal identity and management to build and communicate a FB brand. The study also shows the symbiosis that exists among family values, corporate reputation, brand equity and awareness in FBs. The existing interconnection between the family and business generates unique associations that are difficult to imitate.
Originality/value
This study is the first documented attempt at a bibliometric analysis of brands and branding in FBs, which serves to clarify the linkages between different research streams and connecting marketing, organization and FB literature to guide future research. Moreover, the integrative framework provides researchers and practitioners with a better understanding of its scope, highlighting the importance of corporate brand strategies beyond the boundaries of marketing departments.
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Thomas Moser, Margarietha Johanna de Villiers Scheepers and Saskia de Klerk
Organisational learning (OL) is a critical capability family firms (FFs) need in order to adapt to an increasingly turbulent environment. Given the uniqueness of FFs and their…
Abstract
Purpose
Organisational learning (OL) is a critical capability family firms (FFs) need in order to adapt to an increasingly turbulent environment. Given the uniqueness of FFs and their differentiated decision-making processes, this review addresses fragmentation in the literature and synthesises prior research outlining the development of OL in FFs.
Design/methodology/approach
A systematic literature review was conducted using four databases, and 53 pertinent papers on OL in FFs published from 1998 to 2023 were analysed using the theory, characteristics, context and methodology (TCCM) framework.
Findings
The last five years (2019–2023) show a marked increase in interest in OL in FFs, with a rise in the number of quantitative studies. The findings indicate that OL is mainly studied as a unidimensional construct, while it is a multidimensional capability. Strategic management and organisational behaviour theories are commonly employed, while theories specific to family business such as socioemotional wealth (SEW) and familiness are underrepresented. Most studies focus on FFs in the Northern Hemisphere, and few studies examine OL in FFs located in the Global South. The TCCM framework reveals the complexity and multi-layered nature of OL in FFs.
Originality/value
This is one of the first systematic reviews to synthesise research on OL in FFs. The proposed research agenda identifies fruitful areas for future investigations concentrating on the multidimensional nature of OL, family-related outcomes, as well as contextual and methodological research directions of interest to family business researchers.
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Orlando Llanos-Contreras, Jonathan Cuevas-Lizama, Gonzalo Sanhueza-Palma and Manuel Alonso Dos Santos
This study aims to determine how the communication of a family business identity in a recruitment call influences, directly and indirectly, the response of jobseekers, and whether…
Abstract
Purpose
This study aims to determine how the communication of a family business identity in a recruitment call influences, directly and indirectly, the response of jobseekers, and whether this response varies according to the level of proactiveness and innovative of the applicants.
Design/methodology/approach
An experimental design using job advertisements on a LinkedIn recruitment call in Peru and Chile was implemented. The experiment simulates a job offer for a professional that could be filled by a business graduate student. The sample consisted of 171 surveys applied to university students in full-time higher education programs.
Findings
The results indicate that there is a positive indirect influence of family business signaling on the intention to pursue (through perceived prestige and career development opportunity). However, signaling family ownership of a company has a negative direct influence on jobseekers’ intentions to go to the recruitment call. When it comes to jobseekers with high and low levels of innovativeness and proactiveness, the results suggest that family business identity signaling is less effective among jobseekers with higher levels of proactiveness and innovativeness.
Originality/value
This article contributes to the theory of the family firm by advancing the understanding of the challenges that family businesses face when attracting talent. Our results enable family businesses to strategically adapt their hiring processes to enhance their appeal in the competitive labor market.
Propósito
El objetivo es determinar cómo la comunicación de la identidad de una empresa familiar en una convocatoria de reclutamiento influye directa e indirectamente, en la respuesta de los solicitantes de empleo, y si esta respuesta varía según el nivel de proactividad e innovación de los solicitantes.
Diseño/metodología/enfoque
Se implementó un diseño experimental utilizando anuncios de trabajo en una convocatoria de reclutamiento en LinkedIn en Perú y Chile. El experimento simula una oferta de trabajo para un profesional que podría ser cubierta por un estudiante graduado en negocios. La muestra consistió en 171 encuestas aplicadas a estudiantes universitarios en programas de educación superior a tiempo completo.
Hallazgos
Los resultados indican que hay una influencia indirecta positiva de la señalización de empresas familiares en la intención de postular (a través del prestigio percibido y la oportunidad de desarrollo profesional). Sin embargo, señalar la propiedad familiar de una empresa tiene una influencia directa negativa en las intenciones de los buscadores de empleo de acudir a la convocatoria de reclutamiento. En cuanto a los buscadores de empleo con niveles altos y bajos de innovación y proactividad, los resultados sugieren que la señalización de la identidad de la empresa familiar es menos efectiva entre los buscadores de empleo con niveles más altos de proactividad e innovación.
Originalidad
Este artículo contribuye a la teoría de la empresa familiar al avanzar en la comprensión de los desafíos que enfrentan las empresas familiares al atraer talento. Nuestros resultados permiten a las empresas familiares adaptar estratégicamente sus procesos de contratación para mejorar su atractivo en el mercado laboral competitivo.
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Le Nguyen Hoang and Nguyen Thi Hong Vinh
This study aims to investigate whether stimulating a family business image can serve as a signal to enhance customer brand co-creation.
Abstract
Purpose
This study aims to investigate whether stimulating a family business image can serve as a signal to enhance customer brand co-creation.
Design/methodology/approach
The authors tested the proposed moderated serial mediation model utilising a sample of 521 experienced online customers. Using a scenario-based approach with an experimental design, the authors investigated how the stimulation of a family business image influences customers’ co-creation activities on social media.
Findings
Stimulating a family business image plays a significant role in fostering interactions among customers who respond to this signal. Furthermore, when there is an alignment between customers’ self-concept and their perception of brand authenticity, a stronger brand contribution is established. Nonetheless, this alignment does not translate into heightened involvement in brand co-creation activities, as active participation in co-creation necessitates empowerment derived from the co-creation process.
Originality/value
By taking a co-creation viewpoint, this study empirically demonstrates how stimulating a family business image can impact different levels of brand-related involvement. It also highlights the moderating influence of self-congruence in transmitting the signal, shedding light on individual differences in brand engagement. From a practical standpoint, the distinctive nature of a family business image should be recognised as an asset that enables managers to enhance customer responses and strengthen their market position.
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Marco Galvagno, Vincenzo Pisano and Sonia M. Strano
This study aims to review family business branding research, elaborate a new framework integrating family business branding and corporate brand management literature and finally…
Abstract
Purpose
This study aims to review family business branding research, elaborate a new framework integrating family business branding and corporate brand management literature and finally identify future research directions.
Design/methodology/approach
A bibliometric analysis was conducted to present the main research topics within family business branding.
Findings
The contributions of this study are threefold. First, this study maps the main themes of family business branding research and highlights its fragmented nature. Second, this study proposes an overarching framework based on signaling theory, attempts to bridge the family business branding and corporate brand management literature and provides a lead for future research. Third, this study stresses the role of brand construct in family business branding.
Originality/value
This study represents an important step in the identification of a new theoretical framework that best fits the investigation of family business branding.
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Manuel Alonso Dos Santos, Enrique Ogliastri and Gianni Romaní
The purpose of this paper is to present the progress and trends of the literature on art as an investment and to outline potential research lines to be developed.
Abstract
Objective
The purpose of this paper is to present the progress and trends of the literature on art as an investment and to outline potential research lines to be developed.
Design/methodology/approach
This work gathers, analyses and critically discusses the attributes of investments in art in general, and in Latin American art in particular.
Findings
Most studies report that art (art in general, and Latin American in particular) has offered relatively low but positive real returns, which have tended to be below those offered by stocks and similar to those realized by bonds. Art has a low correlation with other investments.
Research limitations and implications
The literature on the attributes of Latin American art as an investment is limited and new research would help to close the knowledge gap with respect to this segment of the art market as it continues to grow.
Practical implications
Similarly to the research carried out into other segments of the art market, studies on Latin American art suggest that the works of art are worth more, ceteris paribus: the more renowned the artist, the larger the work, whether they were executed in oil, and if they were auctioned at Sotheby’s or Christie’s. The paper also details a series of practical implications for those who participate in the art market.
Originality/value
To the best of the authors’ knowledge, this is the first exhaustive review of the literature on the attributes of Latin American art as an investment. The findings of this study are useful for academics, art collectors, auction houses, gallerists and others who take part in the arts market.
Propósito
Presentar los avances y las tendencias de la literatura sobre el arte como inversión, y delinear líneas de investigación a ser desarrolladas.
Diseño/metodología/enfoque
Este trabajo reúne, analiza y discute críticamente los atributos de inversión del arte, en general, y latinoamericano, en particular.
Hallazgos
La mayoría de los estudios reportan que el arte (tanto el arte, en general, como el arte latinoamericano, en particular) ha ofrecido rendimientos reales positivos, aunque relativamente bajos, los cuales tienden a ser inferiores de los de las acciones y a ser similares a los de los bonos. El arte tiene una baja correlación con otras inversiones.
Limitaciones e implicaciones de la investigación
La literatura sobre los atributos del arte latinoamericano como inversión es limitada. Es de esperar que nuevas investigaciones permitan ir cerrando la brecha del conocimiento con respecto a esta parte del mercado del arte a la par que éste continúe creciendo.
Implicaciones prácticas
Los estudios de arte latinoamericano sugieren, similar a las investigaciones sobre otros segmentos del mercado del arte, que las obras de arte valen más, ceteris paribus: cuando el artista es más reputado, a medida que el área de las obras es mayor, si han sido ejecutadas en óleo, y cuando son subastadas en las casas de subastas Sotheby’s o Christie’s. En el trabajo se detallan, además, una serie de implicaciones prácticas para los participantes del mercado de arte.
Originalidad/valor
Hasta donde se ha podido comprobar, esta es la primera revisión exhaustiva acerca de los atributos del arte latinoamericano como inversión. Los resultados de esta investigación son de utilidad para: académicos, coleccionistas de arte, casas de subastas, galeristas, y demás participantes en el mercado del arte.