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THERE were (at the beginning of 1964) 138 daily and Sunday newspapers in the United Kingdom. Some of these, perhaps 20, are nationals with mass circulations ranging from the Financial Times (140,000) to the News of the World (six million). The rest, together with a large number of weeklies, constitutes the provincial press which at its best is one of the main strengths of British journalism.

Gives an example of how a quality system can be applied to sales and marketing activities. Contends that sales and marketing managers should regularly review procedures to ensure that they are in good working order, as well as researching performance in the area of customer satisfaction. Suggests that sales and marketing managers should be right at the heart of quality programmes, unifying the separate components of the company to create an emphasis on meeting customer needs and improving service levels.

Introduces the “Quality North Campaign” of 1991: the motivation behind the campaign′s creation; the organisers; the features of the week‐long event; and the companies taking part. Takes a look at how the participants are helping to encourage quality initiatives in local businesses.

This paper aims to present the argument that Heinz von Foerster's portrayals of non-triviality in his non-trivial machine (NTM) and in surprising human behavior are not isomorphous. It also demonstrates that the NTM does not account for spontaneity as it is observed in humans in general, nor for von Foerster's own invention of the NTM in particular.

Demonstrating an isomorphism between the NTM and the Enigma cipher machine, the paper shows differences between the NTM and non-trivial human behavior, which von Foerster implied to be isomorphous. It speculates why von Foerster may have accepted this inconsistency.

von Foerster's NTM and the Enigma cipher machine are shown to be isomorphous. Multiple portrayals von Foerster offered of non-triviality, however, are neither isomorphous, nor do they satisfy criteria von Foerster himself set for theories of living beings. Speculations are offered as to why von Foerster nonetheless used these portrayals of non-triviality, and regarding a possible lineage of inspiration that connects the Enigma machine to the NTM via the work of Alan Turing and Ross Ashby.

The presented research is informal and speculative.

The paper's originality and value arise from its questioning of the apparent isomorphism of multiple portrayals of non-triviality, from its speculation about choices von Foerster made while facing the dilemma of defending spontaneity in terms of mechanisms, as well as from speculation about his sources of inspiration.

The experimental parliamentary subsidy on knights' fees and freehold incomes from lands and rents of 1431 was the only English direct lay tax of the Middle Ages which broke down. As such, this subsidy has a clear historiographical significance, yet previous scholars have tended to overlook it on the grounds that parliament's annulment act of 1432 mandated the destruction of all fiscal administrative evidence. Many county assessments from 1431–1432 do, however, survive and are examined for the first time in this article as part of a detailed assessment of the fiscal and administrative context of the knights' fees and incomes tax. This impost constituted a royal response to excess expenditures associated with Henry VI's “Coronation Expedition” of 1429–1431, the scale of which marked a decisive break from the fiscal-military strategy of the 1420s. Widespread confusion regarding whether taxpayers ought to pay the feudal or the non-feudal component of the 1431 subsidy characterized its botched administration. Industrial scale under-assessment, moreover, emerged as a serious problem. Officials' attempts to provide a measure of fiscal compensation by unlawfully double-assessing many taxpayers served to increase administrative confusion and resulted in parliament's annulment act of 1432. This had serious consequences for the crown's finances, since the regime was saddled with budgetary and debt problems which would ultimately undermine the solvency of the Lancastrian state.

In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for purpose in an age where social marketing interventions are so wide ranging. There is an urgent need for a replacement – a model that helps social marketers with the process of choosing an appropriate intervention design to fit the particular behaviour change problem faced. Here, the authors propose a model, the COM-SM framework, that connects social marketing programme types with the “capability, opportunity, motivation” model of behaviour.

This article is based on critical review of the efficacy of the 4Ps model in helping managers design social marketing programmes, followed by the conceptual development of an alternative.

Using some typical scenarios, it is contended that the COM-SM model better enables the marketer to adapt their designs to fit the behavioural challenges that they face.

The COM-SM model reworks the association between behaviour change insights and the social marketing mix, proposing a new way of designing social marketing interventions.

The purpose of this paper is to investigate the relationship between voluntary disclosure of intangibles and financial analysts’ earnings forecasts properties.

Disclosures about intangible assets were hand-collected through content analysis of annual reports of a sample of US non-financial firms, while analysts’ earnings forecasts properties were collected from Bloomberg Professional database. The authors relied on correlation and multivariate regression analyses to test the research hypotheses.

The results show that increased intangible disclosures affect analysts’ earnings forecasts accuracy, dispersion, and favourable consensus recommendations. However, this effect varies according to the nature of intangible assets.

The results may be of interest to different market participants such as corporate managers, financial analysts, and standards setting bodies that recently published guidelines on voluntary disclosure of intangibles.

This study develops a new comprehensive index to measure the content of narrative disclosures about a large number of intangibles, such as human, structural, and relational assets. The findings contribute to the current debate on the value-relevance of narrative disclosures on intangibles to investors and financial analysts.

IN the nature of things the Library Association Conference this year cannot have the spectacular character of the jubilee one of 1950; but that does not mean it will be less effective or less useful. Edinburgh is the second city of the United Kingdom, at least in appeal to bookmen, and probably Scots would object to our order of the hierarchy. Apart from the public libraries, a place that has the National Library of Scotland, the Advocates, the Signet and the University libraries, to name only the principal ones, with many associations and treasures, must have great attractions. On looking over conference reports generally, one can infer that the one institution in a town that is not frequented by librarians in the week is the public library. The obstacle is no doubt occupation with the meetings, which many delegates are naturally unwilling to miss. But we do suggest that library visits by newcomers to Edinburgh might be quite as important, in present impression and lasting effect, as most ordinary meetings can be. Since it must be admitted that our business at Edinburgh is to attend meetings, restraint is essential, but at least the Central Library and the fine Leith Library should be squeezed into the personal programme.