Improving the quality of life

Abstract

Introduces the “Quality North Campaign” of 1991: the motivation behind the campaign′s creation; the organisers; the features of the week‐long event; and the companies taking part. Takes a look at how the participants are helping to encourage quality initiatives in local businesses.

Citation

Creelman, J. (1992), "Improving the quality of life", The TQM Magazine, Vol. 4 No. 2. https://doi.org/10.1108/09544789210034239