Alain Genestre, Paul Herbig and Alan T. Shao
As the Japanese economy has become increasingly international, the issue of keiretsu relations has become a focus of attention. Keiretsu is an indigenous feature of Japan's…
Abstract
As the Japanese economy has become increasingly international, the issue of keiretsu relations has become a focus of attention. Keiretsu is an indigenous feature of Japan's production and distribution systems that some say leads to unfair competitive practices, triggering intense discussions from the United States government. American businesses realize that a major reason for their failures in the Japanese market lies in the nature of Japanese business practices, as exemplified by exclusive keiretsu relations. However, like it or not, keiretsu related firms dominate Japanese economic life. If U.S. firms are to penetrate the market in the “land of the rising sun,” they must learn to successfully market to keiretsu‐member Japanese firms. This paper shows how the present keiretsu system can be traced back to the culture of ancient Japan and is itself a revival of the modern zaibatsu system of business organizations which, for all practical purposes, it replaced after World War II and, paradoxically, while the occupation and restructuring of the country incumbed to its victorious foe, the United States.
Paul Herbig and Alain Genestre
Identifies and analyses the magnitude of cultural factors determining the motivation and implication of the workforce in the corporate strategy. Establishes a general hierarchy of…
Abstract
Identifies and analyses the magnitude of cultural factors determining the motivation and implication of the workforce in the corporate strategy. Establishes a general hierarchy of human needs shaping organizational cultures and individual behaviours in the work setting.
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Paul Herbig and Alain Genestre
Taking into account that, although service quality has had an immense popularity and generated much research in the USA, with limited studies completed on its international…
Abstract
Taking into account that, although service quality has had an immense popularity and generated much research in the USA, with limited studies completed on its international dimensions, compares US and Mexican consumers’ perceptions of service quality. Ascertains the differences between the two cultures, and provides implications for the international marketer.
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Alain Genestre, Paul Herbig and Alan T. Shao
As the Japanese have catapulted themselves to become asupereconomic power, many reasons have been given regarding their rapidprogression – one of which is the claim that they are…
Abstract
As the Japanese have catapulted themselves to become a supereconomic power, many reasons have been given regarding their rapid progression – one of which is the claim that they are the world′s premier marketers. Certainly US marketers would argue this point. However, the unparalleled rise of Japanese auto manufacturers provides support for this thesis. What is the actual role of marketing in a Japanese corporation? How well are the Japanese versed in the development and implementation of marketing strategy? Is there really a difference between marketing practices used in the West and those implemented in Japan? Addresses these questions.
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Alain Genestre, Paul Herbig and Alan T. Shao
In the last 30 years, Japan has come from a second‐rate status tothe world′s economic giant, leading the world in electronics,automobiles, steel, shipbuilding and virtually…
Abstract
In the last 30 years, Japan has come from a second‐rate status to the world′s economic giant, leading the world in electronics, automobiles, steel, shipbuilding and virtually anything else to which she has set her mind. The Japanese aim was and still is to be world‐class suppliers of the major high volume items in the largest international markets. This focus on middle‐ to lower‐end volume markets made increased efficiency essential. The mentality of jimae shugi – Japan should be virtually self‐sufficient in all important product areas – is as strong as ever. How did the Japanese become such superb marketers? What is their international marketing strategy? Examines the Japanese international marketing strategy from its evolution; and analyses its strengths and weaknesses in allowing Western corporations to be able to compete more effectively against it.
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Justine Di Cesare and Golnaz Sadri
Investigates primary differences between employee motivation in the USA and Japan. Spotlights how workers in both countries work towards promotion and advancement. Stresses that…
Abstract
Investigates primary differences between employee motivation in the USA and Japan. Spotlights how workers in both countries work towards promotion and advancement. Stresses that Americans are individualists and that the Japanese are organization‐loyal. Concludes self‐actualization is likely to mean different things to employees in both cultures.