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Article
Publication date: 10 December 2020

Carla Martínez-Climent, María Guijarro-García and Agustín Carrilero-Castillo

The inability to secure funding is a common problem for entrepreneurs. Crowdlending can help overcome this problem. But what motivates crowdlenders? The aim of this paper is to…

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Abstract

Purpose

The inability to secure funding is a common problem for entrepreneurs. Crowdlending can help overcome this problem. But what motivates crowdlenders? The aim of this paper is to provide empirical evidence of two forms of investor motivation (intrinsic and extrinsic) in crowdlending in Spain by exploring the elements that affect the low percentage of equity invested.

Design/methodology/approach

The study is based on fuzzy-set qualitative comparative analysis (fsQCA) of 206 investors in projects posted on the crowdlending platform Colectual. FsQCA enables the identification of causal configurations that lead to a low percentage of equity invested in crowdlending. The extrinsic motivation conditions are economic return and perceived risk. For intrinsic motivation, the conditions are the corporate social responsibility (CSR) characteristics of the project and CSR reporting by the platform. The age of the investor is also considered to study whether behaviour differs across age groups.

Findings

When investors attach high importance to economic returns (extrinsic motivation), the percentage of wealth allocated to their investment is low. In relation to intrinsic motivation, investors who attach little importance to CSR invest a low percentage of their wealth. The same is true of those who feel that Colectual's risk management is weak and those aged approximately 26 years old.

Practical implications

Understanding the motivations of investors can give platforms insight into the expectations of one of its main stakeholders: the backers themselves. The study also sheds light on business models where CSR is the core element. This paper thus describes a new paradigm to which other platforms can relate. It can prove useful as an incentive to integrate stakeholder concerns in other business models to create not only economic but also social value.

Originality/value

Investors' motivation is shown to be both intrinsic and extrinsic. Until now, there has been little evidence of the motivation of crowdlending investors. Methodologically, this study is also valuable. The use of fsQCA reveals the combinations of conditions that lead to the outcome (i.e. the reasons for low investment in crowdlending). Moreover, the analysis provides insight into the situation in Spain and the reasons why crowdfunding is less developed in Spain than in other European countries.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 27 no. 2
Type: Research Article
ISSN: 1355-2554

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Article
Publication date: 4 April 2016

Daniel Palacios-Marques, Maria Guijarro and Agustin Carrilero

The purpose of this paper is to study the impact the quality of online and multi-channel offers have on perceived value. It is also analyzed whether customer-centric management…

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Abstract

Purpose

The purpose of this paper is to study the impact the quality of online and multi-channel offers have on perceived value. It is also analyzed whether customer-centric management will ensure a greater perceived value and loyalty of the customer for the hotel. The authors analyze its relationship with customer satisfaction, perceived value and switching costs related to hotels with customer-centric management.

Design/methodology/approach

The sample of the paper are hotel users with Internet access. The authors have obtained 420 valid questionnaires through personal interviews. The statistical methodology used is the causal analysis, using structural equation models.

Findings

The empirical results of this paper indicate that by improving the online quality offered by hotels with a personalized online service and an increased efficiency of the service, reducing information asymmetries, search and transaction time and bargaining costs, building loyalty by customization and innovation, the customer perceives more value in the service provided by hotels.

Originality/value

It is analyzed empirically how the customer-centric philosophy, a key philosophy for the hotel sector, allows an effective differentiation, greater customer loyalty and, therefore, an increased profitability of the company.

Details

Journal of Business & Industrial Marketing, vol. 31 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Available. Content available
Article
Publication date: 4 April 2016

José M. Merigó, Anna M. Gil-Lafuente and Jaime Gil-Lafuente

This special issue of the Journal of Business & Industrial Marketing, entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were…

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Abstract

Purpose

This special issue of the Journal of Business & Industrial Marketing, entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012).

Design/methodology/approach

The main focus of this year was reflected in the slogan: “Creating new opportunities in an uncertain environment”. The objective was to show the importance that uncertainty has in our current world, strongly affected by many complexities and modern developments, especially through the new technological advances.

Findings

One fundamental reason that explains the economic crisis is that the government and companies were not well prepared for these critical situations. And the main justification for this is that they did not have enough information. Otherwise, they would have tried any possible strategy to avoid the crisis. Usually, uncertainty is defined as the situation with unknown information in the environment.

Originality/value

From a theoretical perspective, the problem here is that enterprises and governments should assess the information and the uncertainty in a more appropriate way. Usually, they have some studies in this direction, but many times, it is not enough, as it was proved in the last economic crisis.

Details

Journal of Business & Industrial Marketing, vol. 31 no. 3
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 7 June 2024

Omolola Oluwakemi Ajayi, Oluwafemi Oluwabusuyi Olonibua, Tembi Maloney Tichaawa and Yekini Ojo Bello

Eco-entrepreneurship is a topical issue in academic and professional literature over the past decade. In Africa, it is a relatively new concept fast gaining momentum with wide…

Abstract

Eco-entrepreneurship is a topical issue in academic and professional literature over the past decade. In Africa, it is a relatively new concept fast gaining momentum with wide applicability and acceptance given its benefits in promoting consumer adoption of sustainable lifestyles, resilient environment, economic empowerment, and a win–win balance in the ecology and economy nexus. Amidst the growing impact of climate change and environmental degradation, eco-entrepreneurship has become a necessity, with emerging opportunities being in urban waste management, recycling, and renewable energy technologies. Regardless of the benefits of eco-entrepreneurship, regulatory and governance structures inform the viability of any initiatives. This chapter presents how political ecology structures intersect and impact eco-entrepreneurship in Africa. Given that nations’ approaches can differ, this study provides a case study synthesis of two major African economies namely Nigeria and South Africa. The authors document the predominant political orientation and attitude toward eco-entrepreneurship. First, the authors argue that the political environment is indifferent to the potential of the eco-entrepreneurial framework, hence applying a one-size-fits-all approach. Second is that the attention to eco-entrepreneurship by policymakers is economically inclined, they focus mainly on economic growth opportunities; equally, that eco-entrepreneurship offers opportunities for the protection of social and environmental integrity cannot be ignored. Third, is the bandwagon effect associated with eco-entrepreneurship initiatives, where the need to align with international bodies and states drives a Eurocentric concern? The authors conclude that fostering enabling policy environment can help enhance the productivity of current eco-entrepreneurial initiatives as well as attract new ones needed to explore eco-entrepreneurship benefits.

Details

From Local to Global: Eco-entrepreneurship and Global Engagement with the Environment
Type: Book
ISBN: 978-1-83549-277-2

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