Khairul Akmaliah Adham, Adlin Masood, Nur Sa'adah Muhamad and Zizah Che Senik
Uzbekistan, a former Soviet Union state whose population is 96% Muslim, is aiming to penetrate the global halal market. Since 2016, its government has been committed to…
Abstract
Purpose
Uzbekistan, a former Soviet Union state whose population is 96% Muslim, is aiming to penetrate the global halal market. Since 2016, its government has been committed to establishing a halal economy, purportedly comprising halal product exports and inbound halal tourism services. Given that a conducive halal ecosystem is a critical condition for creating and sustaining a viable halal economy, the current condition of the halal industry in the country must be diagnosed. For this purpose, we developed a diagnostic framework based on the halal principles and the Viable System Model (VSM) to identify the existing players and stakeholders in the halal industry ecosystem in Uzbekistan and their respective roles and functions, as well as the information flows amongst them.
Design/methodology/approach
The study utilised the qualitative methodology with the data gathered mainly from in-depth interviews with industry experts and consumers in Uzbekistan.
Findings
The findings revealed that the country has considerable potential to develop its halal tourism market due to its beautiful landscape, rich history and cultural heritage, which is supported by a full-fledged development policy. Uzbekistan's industrial sector exhibits substantial readiness to serve the Muslim market; however, the country lacks a specific policy for the development of the halal manufacturing export industry.
Originality/value
Our findings generate emergent themes that are relevant to the operations and future viability of halal industry of a Muslim country in a transitioning economy. These emerging themes further strengthened existing conceptualisation of the Viable System Model in terms of the elements of the environment and the function of policymaking in contributing toward a system's viability. Implications of the findings and suggestions for future research are also provided.
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Zizah Che Senik, Rosmah Mat Isa, Noreha Halid, Adlin Masood, Soo-Wah Low and Khairul Akmaliah Adham
The area of focus is on organization strategies, specifically in developing appropriate strategies for business expansion in a situation of high economic uncertainties.
Abstract
Subject area
The area of focus is on organization strategies, specifically in developing appropriate strategies for business expansion in a situation of high economic uncertainties.
Study level/applicability
This case is designed for advanced undergraduate in the business and management programs and students in the MBA programs. It is suitable for courses of organizational management, organization theory and design, strategic management, and managerial economics.
Case overview
At the end of 2009, Kumpulan Perubatan Johor Healthcare Group was the largest public-listed healthcare service provider in Malaysia, with revenues of RM1.5 billion (approximately USD0.5 billion) and a net profit after tax of RM115 million (approximately USD38 million). The country was experiencing economic downturn, which affected demands of the affluent as well as medical tourism segments, which were the targeted market of the company. Datin Paduka Siti Sa'diah Sheikh Bakir, the group's CEO and her management team realized that the company needed to seek a new growth strategy. The case stimulates a discussion on the future strategy of a high-growth healthcare company that aspired to be the leading healthcare player in the region.
Expected learning outcomes
Understanding the process of analyzing an industry, as well as formulating strategies, enables case analysts to extend the practice of making strategic decisions to many business situations.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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This study aims to identify and examine the growth constraints of the halal cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in Malaysia.
Abstract
Purpose
This study aims to identify and examine the growth constraints of the halal cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in Malaysia.
Design/methodology/approach
The study adopted a qualitative methodology consisting of a systematic literature review and interviews with selected consumers and policymakers. The instruments were developed based on cybernetics and a systems-based approach, which allows for the understanding of the dynamics of growth variables in the halal cosmetics ecosystem. Based on data gathered, their relationships were mapped and major growth constraints were identified.
Findings
Cybernetics and systems approach coupled with growth diagnostics framework has enabled identification of comprehensive growth constraint variables for halal cosmetics ecosystem and mapping of growth constraints (variables) in a relationships network. The study found that the enforcement activities of the National Pharmaceutical Research Agency (Cosmetics Unit) directly affect five growth constraints and is associated with three other growth constraint variables; subsequently the most binding growth constraint. The relationship network derived from the mapping of the growth constraints indicated that changes in the behaviour of any element will affect the overall operations of the ecosystem.
Research limitations/implications
While the cosmetics industry is large and varied, this study is centred on halal colour cosmetics only. The growth constraint variables studied are those chosen by researchers and other growth constraints could be studied to guide policymakers. Future research can revolve around other halal cosmetics business sectors; impact of IR4.0 technology, COVID-19 pandemic impact; crisis and risk management issues, in the halal cosmetics industry.
Practical implications
The results derived from the cybernetics analysis affirms the “outside-in” marketing perspective, thus stakeholders should continuously monitor changes in the halal cosmetics ecosystem to ensure to ensure sustainability and profitability. Small and medium enterprises (SMEs) and policymakers can initiate pre-emptive actions by conducting simulations of various situations on the halal ecosystem.
Social implications
Enabled to simulate the effect of changes to the halal cosmetics ecosystem, stakeholders are able to take intervention initiatives, safeguard accessibility to halal cosmetics and make the halal cosmetics industry sustainable.
Originality/value
To the best of the authors’ knowledge, this is the first comprehensive research to identify the growth constraints of the halal cosmetics industry in Malaysia that focusses on three groups of stakeholders (consumers, SMEs and government institutions) concurrently. The growth constraints relationship network of the halal cosmetics ecosystem can be further used to simulate the impact of changes within the system.
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Sri Rahayu Hijrah Hati, Rakotoarisoa Maminirina Fenitra, Adlin Masood, Hapsari Setyowardhani, Alina Abdul Rahim and Ujang Sumarwan
This study aims to explore the impact of external stimuli – perceived product quality, advertising value and the halal logo – on Muslim consumers’ attitudes and purchase…
Abstract
Purpose
This study aims to explore the impact of external stimuli – perceived product quality, advertising value and the halal logo – on Muslim consumers’ attitudes and purchase intentions, using the stimulus–organism–response (S-O-R) model in accordance with its traditional framework. Additionally, it seeks to analyze and compare the purchasing behaviors of male and female consumers in the context of halal cosmetics.
Design/methodology/approach
An online survey using purposive sampling was conducted with 635 Muslim consumers in Indonesia to test the proposed model using structural equation modeling.
Findings
The results demonstrated that perceived quality, advertising value and the halal logo significantly enhance attitudes toward halal cosmetics. However, when it comes to purchase intention, only advertising value and the halal logo directly influence it. In terms of gender comparison, the study found significant moderation of gender in the relationship between advertising value and attitude, with this influence being more pronounced among male consumers. The findings indicate that both perceived quality and the halal logo significantly and positively impact attitudes and purchase intentions for both male and female Muslim consumers, with a notably stronger effect observed among females. Interestingly, the influence of advertising value on attitude is significant only among male consumers, highlighting a gender-specific response to advertising stimuli.
Practical implications
The study suggests that businesses operating in the halal cosmetics market should focus on enhancing consumers’ perception of product quality through halal certification. Additionally, they should tailor their marketing strategies based on gender differences and prioritize the prominent display of the halal logo. These actions are expected to positively influence the attitudes and purchase intentions of Muslim consumers in Indonesia.
Originality/value
This study introduces a novel approach to the understanding of consumer behavior toward halal cosmetics by emphasizing the frequently overlooked role of external influences through the S-O-R theory. In contrast to earlier research, which predominantly focused on internal factors and religious compliance, this study explores the impact of marketing interventions such as product quality, advertising and the presence of a halal logo. Additionally, it distinguishes itself by examining the purchasing behavior of both female and male consumers in the realm of halal cosmetics.
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Keywords
Khairul Akmaliah Adham, Rosmah Mat Isa, Noreha Halid, Norrana Khidil, Adlin Masood and Zizah Che Senik
Strategic Management and Organization Theory and Design.
Abstract
Subject area
Strategic Management and Organization Theory and Design.
Study level/applicability
Advanced undergraduate and MBA students taking courses in Strategic Management and Organization Theory and Design.
Case overview
By the end of 2011, five years short of its centennial anniversary, UMW Holdings was one of the biggest corporations in Malaysia, registering revenues of RM13.5 billion (US$4.5 billion), and net profit after tax of RMI billion (US$0.33 billion). By that time, it had 110 subsidiaries, operating in four core businesses of automotive assembly and distribution of Toyota lines of products, automotive components and lubricants original equipment manufacturing (OEM) and replacement equipment manufacturing (REM), heavy equipment, and oil and gas drilling service. In September 2011, the company had targeted its Toyota automotive business to contribute to 50 percent of its revenues, while the other 50 percent would come from its other three businesses, by the year 2015. However, as of the first quarter of 2012, Datuk Syed Hisham Syed Wazir, the Group CEO and his management team realized that, at 72 percent, the automotive business was still the main contributor to the Group's revenues. As the company's Toyota assembly operation was limited exclusively to the Malaysian market, plus in the face of greater competition within the automotive industries, the company needed to set strategies to achieve its 50:50 plan. The case stimulates discussion on strategy formulation of a mature corporation, involved in diversified business portfolio.
Expected learning outcomes
Understanding the process of industry analysis, as well as the formulation and implementation of business-level and corporate strategies, enables case analysts to extend the concepts to many business situations.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Keywords
Zizah Che Senik, Khairul Akmaliah Adham, Rosmah Mat Isa, Noreha Halid and Adlin Masood
International business, international marketing, and strategic management.
Abstract
Subject area
International business, international marketing, and strategic management.
Study level/applicability
Advanced undergraduate and MBA students taking courses in international business, international marketing, and strategic management.
Case overview
KPJ Healthcare Group started its operations in 1979. By the end of 2012, the Group operated 22 hospitals in Malaysia, two in Indonesia, one in Thailand, and one retirement resort in Australia. Its internationalization efforts began in mid-1990s with the provision of hospital management service in Indonesia, Bangladesh, and Saudi Arabia. Since 2010, the Group had pursued international acquisition projects in Australia, Indonesia and Thailand. In early 2013, the Group's newly appointed CEO and his management team had to decide on the strategies to ensure the success of these international acquisition projects. This case stimulates discussion on international strategies of a large healthcare group, operating in a highly competitive, high-growth industry in an emerging economy.
Expected learning outcomes
Understanding of approaches to service internationalization (incremental versus rapid), strategies in service internationalization, forms of service internationalization ventures will enable case analysts to apply and consider these concepts in many business situations involving internationalization process and business growth in general.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.