KPJ Healthcare: the first 30 years
Publication date: 10 October 2013
Issue publication date: 10 October 2013
Abstract
Subject area
The area of focus is on organization strategies, specifically in developing appropriate strategies for business expansion in a situation of high economic uncertainties.
Study level/applicability
This case is designed for advanced undergraduate in the business and management programs and students in the MBA programs. It is suitable for courses of organizational management, organization theory and design, strategic management, and managerial economics.
Case overview
At the end of 2009, Kumpulan Perubatan Johor Healthcare Group was the largest public-listed healthcare service provider in Malaysia, with revenues of RM1.5 billion (approximately USD0.5 billion) and a net profit after tax of RM115 million (approximately USD38 million). The country was experiencing economic downturn, which affected demands of the affluent as well as medical tourism segments, which were the targeted market of the company. Datin Paduka Siti Sa'diah Sheikh Bakir, the group's CEO and her management team realized that the company needed to seek a new growth strategy. The case stimulates a discussion on the future strategy of a high-growth healthcare company that aspired to be the leading healthcare player in the region.
Expected learning outcomes
Understanding the process of analyzing an industry, as well as formulating strategies, enables case analysts to extend the practice of making strategic decisions to many business situations.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Keywords
Acknowledgements
The study was funded by a UKM University-industry research grant, code INDUSTRI-2013-042, titled “Business sustainability and strategies for growth”. The authors wish to thank Rafeah Ariffin of KPJ Healthcare for her support of this case publication, and Siti Khadijah Mohd Ghanie for her research assistance. This case was developed based mainly on information gathered fromthe public domain. It is intended exclusively to facilitate the teaching and learning of strategic management and managerial economics theories and does not imply effective or ineffective managerial decisions.
Citation
Senik, Z.C., Isa, R.M., Halid, N., Masood, A., Low, S.-W. and Adham, K.A. (2013), "KPJ Healthcare: the first 30 years", , Vol. 3 No. 4. https://doi.org/10.1108/EEMCS-06-2013-0081
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited