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Article
Publication date: 7 January 2022

Deva Rangarajan, Vishag Badrinarayanan, Aditi Sharma, Rakesh Kumar Singh and Sridhar Guda

The main purpose of this research is to understand how the sudden shift to work from home (WFH) after the onset of the COVID-19 pandemic has caught several sales organizations…

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Abstract

Purpose

The main purpose of this research is to understand how the sudden shift to work from home (WFH) after the onset of the COVID-19 pandemic has caught several sales organizations underprepared and ill-equipped to combat emergent challenges. In this research, the authors provide initial evidence into how the WFH arrangement impacts salespeople and sales organizations. Specifically, this research is guided by two objectives: to understand how the shift to WFH environment is affecting salespeople, and to explore how organizations can mitigate dysfunctional effects of the shift to WFH practices and enhance salespeople’s commitment toward this new reality.

Design/methodology/approach

The authors did preliminary in-depth interviews with 13 executives operating in the business-to-business (B2B) space to identify themes that reflected the reality faced by B2B sales organizations when transitioning to WFH. The authors then conducted a quantitative study involving a survey with 130 B2B salespeople.

Findings

The findings from the qualitative research suggested that the WFH situation is quite different from the more traditional remote selling situations that B2B salespeople are used to. More specifically, salespeople experienced more anxiety because of the WFH situations. This finding was supported in the empirical study done by the authors where stress associated with WFH and job insecurity had a significant impact on salesperson anxiety.

Research limitations/implications

The study primarily used subjective responses of salespeople with no objective measures. Furthermore, this study is cross-sectional in nature. Future research should build on the present work to understand the long-term consequences of WFH and factor in customer responses to the same. The impact of increased use of technology in the sales process will need further attention, including the sales management implication for the same.

Originality/value

Given the unforeseen nature of the COVID pandemic and how unprepared salespeople and sales organizations were to deal with it, this study is one of the first studies that documents the impact of WFH situations on salespeople.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 11
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 14 October 2024

Arun Bhatia, Aditi Sharma and Ruchi Sharma

The Fourth Industrial Revolution is creating a substantial buzz, yet there is another potentially transformative force which is making its appearance in the form of “green”…

Abstract

The Fourth Industrial Revolution is creating a substantial buzz, yet there is another potentially transformative force which is making its appearance in the form of “green” revolution. Scientists, Social Scientists and Environmentalists worldwide are leveraging platforms to amplify their messages on protesting against the evils of anthropocentrism. Thus, in the realm of business, there's a noticeable shift towards focusing on green production, green services and green consumption. This trend has given rise to a new kind of entrepreneurship known as green entrepreneurship, which emphasises the creation of sustainable businesses with an environmentally conscious outlook. Eco-preneurs or eco-capitalists are being hailed for their noteworthy efforts in adopting green practices and promoting sustainability. An illustrative instance of this trend is Green Tourism, where tourists are nudged towards low ecological footprint leisure. In this chapter, the authors delve into the case studies of green entrepreneurs in the Himalayan region, examining how their initiatives have brought about a profound revolution in the lives of the local communities.

Details

Sustainable Tourism, Part B
Type: Book
ISBN: 978-1-83608-327-6

Keywords

Content available
Book part
Publication date: 14 October 2024

Abstract

Details

Sustainable Tourism, Part B
Type: Book
ISBN: 978-1-83608-327-6

Book part
Publication date: 28 August 2019

Vincent Mosco

Abstract

Details

The Smart City in a Digital World
Type: Book
ISBN: 978-1-78769-138-4

Article
Publication date: 9 June 2022

Vijay Kumar Jain, Aditi Dahiya, Vikas Tyagi and Preeti Sharma

The objective of this paper is to identify dimensions of responsible consumption from consumer perspective and develop a reliable and valid measurement scale.

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Abstract

Purpose

The objective of this paper is to identify dimensions of responsible consumption from consumer perspective and develop a reliable and valid measurement scale.

Design/methodology/approach

This paper has employed mixed methodology to develop items for responsible consumption. In first phase, experts' interviews were carried out to unearth the dimensions of responsible consumption. In second phase, quantitative survey was carried out to among consumers to measure their response. This was done using five-point Likert scale. The reliability and validity were ensured through empirical data online. Structural equation modeling was used to test the structural model.

Findings

The result showed that consumer perception of responsible consumption consists of five dimensions (Rationality, Sustainable Consumption, Local Consumption, Ethical Consumption and Minimalism). The result also showed strong relationship among satisfaction and responsible consumption dimensions.

Practical implications

It will help policymakers to measure and promote responsible consumption thereby improving environmental performance and reducing carbon footprint.

Originality/value

This is the first study to develop valid and reliable instrument for responsible consumption. The findings will have several implications both theoretical and practical for policymakers and society.

Details

Asia-Pacific Journal of Business Administration, vol. 15 no. 5
Type: Research Article
ISSN: 1757-4323

Keywords

Article
Publication date: 3 June 2024

Supriya Gupta, Ranjana Sharma and Aditi Gupta

The purpose of this study is to examine the influence of employees' perceptions of organizational justice on workplace incivility and work withdrawal behaviours within the hotel…

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Abstract

Purpose

The purpose of this study is to examine the influence of employees' perceptions of organizational justice on workplace incivility and work withdrawal behaviours within the hotel industry. Additionally, the study aims to explore the mediating role of incivility in the relationship between organizational justice and work withdrawal behaviour.

Design/methodology/approach

Data for this study were collected from 213 employees in the hotel industry using a structured questionnaire. The collected data were then analysed using structural equation modelling (SEM) technique, allowing for a comprehensive examination of the relationships between organizational justice, incivility and work withdrawal behaviour.

Findings

The study reveals that perceptions of organizational justice directly impact workplace incivility and indirectly affect work withdrawal behaviour. Specifically, low perceptions of organizational justice are associated with increased incidences of uncivil behaviour among employees, which, in turn, have detrimental effects on their work withdrawal behaviours.

Originality/value

This study contributes to the existing literature by shedding light on the intricate relationships between organizational justice, workplace incivility and work withdrawal behaviour within the hotel industry context. Moreover, it highlights the importance of addressing both organizational justice perceptions and incivility to foster positive employee outcomes and organizational well-being, particularly in environments characterized by changing contextual conditions.

Details

International Journal of Law and Management, vol. 67 no. 2
Type: Research Article
ISSN: 1754-243X

Keywords

Article
Publication date: 20 December 2023

Aditi Saha, Rakesh Raut and Mukesh Kumar

The purpose of this paper is to identify the challenges surrounding the implementation of digital technology (DT) agri-food supply chain (AFSC) and explore how these challenges…

478

Abstract

Purpose

The purpose of this paper is to identify the challenges surrounding the implementation of digital technology (DT) agri-food supply chain (AFSC) and explore how these challenges relate to the various sustainability dimensions. Additionally, it aims to assess how these challenges are interconnected in relation to achieving sustainable development goals (SDGs).

Design/methodology/approach

The study employs a mixed-method approach utilizing the EFA-ISM-Fuzzy DEMATEL technique. To support and validate the findings, exploratory factor analysis (EFA) categorized 12 critical challenges in sustainable dimensions from 141 participants' responses. Furthermore, interpretive structural modeling (ISM) and decision-making trial and evaluation (DEMATEL) methods were used to obtain the interrelationship and hierarchical structure of the challenges.

Findings

The study identified 12 critical challenges while adopting DT in AFSC. These challenges were categorized into four sustainable dimensions: technological, economic, environmental and social. These challenges hinder the achievement of SDGs as well. Lack of regulatory and policy framework with security and privacy issues were the key challenges faced while adopting DT. These observations emphasize the necessity for government and policymakers to prioritize tackling the identified challenges to successfully endorse and execute DT initiatives in AFSC while also fulfilling the SDGs.

Research limitations/implications

The implication underscores the need for collaboration among various stakeholders, such as governments, policymakers, businesses and researchers. By collectively addressing these challenges, DT can be leveraged optimally, fostering sustainable practices and making progress toward achieving the SDGs within the AFSC.

Originality/value

The study uses a combination technique of EFA and ISM-DEMATEL to identify the challenges faced in Indian AFSC while adopting DT and categorizes the interrelation between the challenges along with fulfilling the SDGs.

Details

The International Journal of Logistics Management, vol. 36 no. 2
Type: Research Article
ISSN: 0957-4093

Keywords

Book part
Publication date: 23 May 2024

Kriti Arya and Richa Chauhan

This chapter investigates pandemic impact in a variety of industries, including food, travel, education and pharmaceuticals, considering elements such as isolation, emotions and…

Abstract

This chapter investigates pandemic impact in a variety of industries, including food, travel, education and pharmaceuticals, considering elements such as isolation, emotions and social influences, which can lead to panic buying. The goal of this research is to ascertain how COVID-19 influences the buying decisions of customers. Additionally, the study aims to identify consumer consumption trends for a spectrum of products and services, including fast-moving consumer goods (FMCGs), entertainment, pharmaceuticals, travel and tourism. A comprehensive review of different research papers is done to conclude. The papers considered are from 2020 to 2022. Different keywords are used to search the relevant papers such as ‘pandemic’, ‘COVID-19’, ‘behaviour’, ‘impulsive’, etc. TCCM framework has been applied while reviewing the articles. During the isolation, consumer behaviour moved to panic buying and stockpiling, favouring organic basics, and encouraging e-commerce, as well as economic nationalism favouring made-in-India products. This study helps in knowing the reasons for change in consumers' behaviour for different products and services due to unforeseeable situations like COVID-19 and can find possible ways to deal with them. Business owners learn about changing consumer purchasing behaviours and how to modify products. The government can change policies to improve medical tourism and social protection.

Details

Navigating the Digital Landscape
Type: Book
ISBN: 978-1-83549-272-7

Keywords

Article
Publication date: 4 June 2024

Aditi Saha, Rakesh D. Raut, Mukesh Kumar, Sanjoy Kumar Paul and Naoufel Cheikhrouhou

This paper aims to explore the underlying intention behind using blockchain technology (BLCT) in the agri-food supply chain (AFSC). This is achieved by using a conceptual…

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Abstract

Purpose

This paper aims to explore the underlying intention behind using blockchain technology (BLCT) in the agri-food supply chain (AFSC). This is achieved by using a conceptual framework based on technology acceptance models that considers various factors influencing user behavior toward implementing this technology in their practices.

Design/methodology/approach

The conceptual framework developed is empirically validated using structural equation modeling (SEM). A total of 258 respondents from agri-food domain in India were involved in this survey, and their responses were analyzed through SEM to validate our conceptual framework.

Findings

The findings state that food safety and security, traceability, transparency and cost highly influence the intention to use BLCT. Decision-makers of the AFSCs are more inclined to embrace BLCT if they perceive the usefulness of the technology as valuable and believe it will enhance their productivity.

Practical implications

This study contributes to the existing literature by providing thorough examination of the variables that influence the intention to adopt BLCT within the AFSC. The insights aim to benefit industry decision-makers, supply chain practitioners and policymakers in their decision-making processes regarding BLCT adoption in the AFSC.

Originality/value

This study investigates how decision-makers’ perceptions of BLCT influence their intention to use it in AFSCs, as well as the impact of the different underlying factors deemed valuable in the adoption process of this technology.

Article
Publication date: 29 January 2024

Aditi Sarkar Sengupta, Marla Royne Stafford and Alexa K. Fox

The authors' research examines how negative electronic word-of-mouth (e-WOM) alters focal customers' post-recovery justice perceptions and attitudes to determine their future…

372

Abstract

Purpose

The authors' research examines how negative electronic word-of-mouth (e-WOM) alters focal customers' post-recovery justice perceptions and attitudes to determine their future behavior with the service provider. Specifically, this paper develops and tests a conceptual model to investigate how negative e-WOM alters focal customers' perceptual and attitudinal outcomes after the service recovery experience. It also examines the post-recovery effect of negative e-WOM on focal customers’ willingness to patronize the service after their recovery experience.

Design/methodology/approach

To test the hypotheses, two pretests and two experimental studies with created scenarios in the retail context were conducted.

Findings

The authors' findings reveal that services are judged during and well beyond failure and recovery occurrences. To maintain a loyal customer base, service managers should develop processes that address service complaints both within and beyond the service consumption stage. The authors also find that despite a favorable recovery, focal customers gravitate toward the failure experience and develop unfavorable attitudes toward the service provider, leading to likely defections.

Originality/value

The authors' research demonstrates the persuasive power of negative e-WOM at the post-service recovery stage, making a unique contribution to the service recovery literature. This research also contributes to the persuasive effect of negative e-WOM, demonstrating message context as a boundary condition of negative e-WOM effects. In general, the authors' work highlights the importance of understanding the psychological processes involved in eliciting the persuasive influence of negative e-WOM in the post-service recovery stage that may lead to the defection of “so-called” successfully recovered customers.

Details

Journal of Service Theory and Practice, vol. 34 no. 4
Type: Research Article
ISSN: 2055-6225

Keywords

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