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The fifth in our series of articles covering the major aspects of industrial advertising and marketing by Adam Knowles

Advertising is rather like sex. When it's good it's bloody marvellous, but even when it's bad, it seldom does you any lasting harm. The right advertising plan or approach may double your sales, the worst is unlikely to be seen. Patently however, if you follow the maxim that advertising is an investment whose purpose is to do very much better than merely pay for itself, you need to aim high. Which is fair enough — what's the point in deliberately planning to come second to your competition?

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

THE STORY of British industrial progress, profitability and growth over the last two decades is a sad and sorry saga of lost opportunities and drawn‐in horns. The men, the machines, the ideas were all there, and still are, but the will or skill to explore and exploit in the ways that the Germans the Japanese and the Americans were successfully demonstrating, was not.

Stories govern the criminal justice system and consequently the millions of individuals under its control. In the US the harms experienced by those individuals, their families and their communities are massive. A prominent system-sustaining story is that antisocial persons, who are essentially different from the rest of us, get that way through negligent parenting. The story's moral oppositions rest on textual absences concerning crime, work, care, humanity and the mind of the scholar. In this chapter, first, I discern what goes unsaid via close analysis of the story of antisociality constructed by Gottfredson and Hirschi in their 1990 book A General Theory of Crime. Second, I offer a method for cataloguing what goes unsaid in stories that effect control, by (1) evaluating figurative language and other means of ambiguation; (2) assessing patterns of elaboration and explanation and (3) asking what and whose knowledge is missing. Rigorously deployed with a reflexive stance on one's position as to what should be said, the method can help uncover subtext, understatement and silencing.

THERE is no point in spending a penny on advertising “unless that expenditure is regarded as an investment against future return”. Repeat the phrase to yourself every night before going to bed, it'll make you feel better; and it might lead to a more commercial attitude to your advertising budget and your advertising agency (and if your agency doesn't like it — you've got the wrong one!)

It takes little research to prove that the type of building boards widely used in the construction of industrial buildings 20 years ago were often not up to the task. Examination of older structures shows all too many signs of decay — boards lining ceilings and walls which have warped or deteriorated and rotted.

GROWTH is the key to survival. Growth is dependent upon new customers. If your customer doesn't know you exist — he isn't going to be your customer, so some expenditure on outgoing promotion directed at people you don't yet know of and who don't yet know you is essential and inescapable. O.K., but how much?

The power of the executive to refer cases involving criminal conviction back to an appellate court is a mechanism for guarding against miscarriages of justice and regulating the inherent fallibility of the criminal justice system. These cases typically come before the executive by way of a petition that claims a person has been wrongfully convicted. In Australia, however, there are few guidelines and little information as to the criteria and standards by which the executive decides whether to refer a petitioned case. The test the petitioner must meet is not clear. This chapter therefore has two purposes. The first is to examine the types of petitions most likely to be referred to the appellate court by the executive. These cases are shown to fall into particular categories. The second is to argue that, from these categories, inferences may be drawn about the test the executive uses in deciding whether to refer a petition. These inferences follow from the common principles and links between the cases in each category. The chapter identifies the test the petition should meet to have optimal chance of referral.

Purpose – This capstone chapter introduces Amartya Sen's important and innovative theory of justice to researchers on fairness in groups and organizations. Here, I discuss how Sen's theory can provide grounding for both philosophical and social scientific work on justice and how social science research can inform and be informed by Sen's theory.

Design/methodology/approach – In this chapter, I discuss Sen's new book, A Theory of Justice, and explain the main aspects of Sen's theory of justice. I then draw conceptual linkages between Sen's theory and those introduced in each of the other chapters included in this volume.

Findings – I show that Sen's view of justice goes beyond social contract theories that attempt to identify ideal institutional arrangements to seek practical solutions that increase justice as experienced by actual people in the world. Rather than parallel endeavors, Sen's approach reveals philosophy and social science to be deeply connected to each other and to justice by providing a unifying theme by which various social scientific traditions are shown to study aspects of the same underlying phenomena. Further, I demonstrate how philosophy and social science together can increase justice in the world.

Originality/value – Sen's theory of justice, though influential in economic and policy circles, is largely unfamiliar to social psychologists and organizational scholars. I introduce these fields to Sen's theory of justice and show how it is useful for social psychological approaches to the study of fairness in groups and organizations.