How Do You Measure your Advertising Spend?

Abstract

The fifth in our series of articles covering the major aspects of industrial advertising and marketing by Adam Knowles

Citation

Knowles, A. (1981), "How Do You Measure your Advertising Spend?", Industrial Management & Data Systems, Vol. 81 No. 7/8, pp. 23-25. https://doi.org/10.1108/eb057201