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This study aims to point out and try to describe the (missing) link between “responsible practises” (e.g. CSR – corporate social responsibility) and social ontology. This critical gap in the literature may conceivably be a stumbling block to responsible business/political/societal action and its theoretical/empirical understanding and effectiveness; therefore, we can legitimately ask ourselves whether a social ontology-focused approach can be considered relevant to this field of study.

As the role of social ontology has presumably been under-explored despite its foundational importance, a set of germane and adjoining themes has been identified, which can be possibly included in future research projects. An overview of relevant literature is provided, and further analysis and desk research can be drawn from the key notions identified.

It is argued that social ontology – especially the underlying debate in terms of shared agency, collective responsibility and collective intentionality – can be an innovative and promising perspective within business ethics studies. Potentially, CSR management and/or similar responsible practices can re-appraised in similar terms.

This study specifically focuses on some selected key aspects related to the ontological status of social collectives (e.g. groups and organisations), trying to recall the main trajectories/directions of the relevant arguments and debates. More empirical research/pilot case studies validating the approach presented here will be required.

Building on the findings of this study, new emergent research methodologies/theoretical tools will make it possible to explore not so much the ways “responsible” practises are defined (indeed, there seems to be a broad consensus about it), but rather how they are socially constructed, implemented and carried out.

This theoretical work can potentially facilitate a comprehensive inter-/multi-/pluri-disciplinary understanding of the novel links explored, namely, between responsibility, social ontology and the underlying longstanding philosophical issues.

The novel thematic approach outlined in this study can challenge and widen the mainstream approaches about CSR management, e.g. stakeholder management and engagement, social accounting and reporting, SRI (socially responsible investment).

The “Germanwings” air crash in 2015 in which 150 people were killed highlighted the challenges pilots working in the aviation industry face. Pilots regularly work for extensive periods in inhospitable and high-pressure operational conditions, exposing them to considerable work-related stress. This has raised calls for a more systemic cultural change across the aviation industry, championing a more holistic perspective of pilot health and well-being. The study aims to explore how peer coaching (PC) can promote an inclusive psychosocial safety climate enhancing pilot well-being and can mitigate hazardous attitudes and dysfunctional behaviours.

Adopting an interpretative phenomenological analysis (IPA), semi-structured interviews and questionnaires were conducted with military and civilian peer coach/coachee pilots and key industry stakeholders, totalling 39 participants. The research provided significant insights into the perceived value of PC in promoting both pilot health and mental well-being (MW) and flight safety across the aviation industry.

The study highlights four key PC superordinate themes, namely, coaching skills, significance of well-being, building of peer relationships and importance of confidentiality and autonomy. Such combined themes build reciprocal trust within peer conversations that can inspire engagement and effectively promote personal well-being. The contagious effect of such local interventions can help stimulate systemic cultural change and promote a positive psychosocial safety climate throughout an organisation and, in this case, across the aviation industry. This study provides a PC conceptual framework “Mutuality Equality Goals Autonomy Non-evaluative feedback, Skill Confidentiality Voluntary Supervisory (MEGANS CVS),” highlighting the salient features of PC in promoting MW.

The study highlights the salient features of PC and its role in promoting peer conversations that enable personal transition, openness and acceptance. This study also highlights how PC and well-being can be used to encourage inclusivity and engagement, thereby strengthening institutional resilience.

This study highlights how PC that can assist HRM/HRD professionals to embed a more inclusive and salutogenic approach to MW that can reshape organisational cultures. This study highlights the significance and link of workplace stress to hazardous attitudes and dysfunctional behaviours. It further notes that whilst the MEGANS CVS peer coaching framework has been applied to pilots, it can also be applied across all sectors and levels.

This study highlights the value of PC as an inexpensive means to engage at the grassroots level, which not only improves personal performance, safety and well-being but by building peer relationships can also act as a catalyst for positive and deep organisational cultural change.

This study offers the MEGANS CVS framework that exposes insights into PC practice that can assist HRM/HRD professionals embed a more inclusive and salutogenic approach to health and well-being that can reshape organisational cultures. This study highlights the significance and link of workplace stress to hazardous attitudes and dysfunctional behaviours, and whilst this framework has been applied to pilots, it can also have relevance across all sectors and levels. This study calls for a “salutogenic turn,” employing MW and PC to transform organisational capabilities to be more forward-thinking and solution-focused, promoting an inclusive “just culture” where leaders positively lead their people.

This chapter points out and tries to describe the (missing) link between corporate social responsibility (CSR) and social ontology/ontology of the firm. The author believes that this gap in the literature hinders the progress of CSR theoretical/empirical understanding and effectiveness; therefore, the following question is addressed: is a social theory-focused approach to the ontology of the firm relevant to CSR studies? While currently many disciplines are seeking to clarify CSR theory and practice, the role of social ontology has relatively been under-explored despite its foundational importance.

This chapter provides rationales for identifying a set of interrelated themes to be included in future research projects. A literature review is carried out, and further analysis and desk research can be drawn from the key notions identified.

This viewpoint conceptual chapter suggests that social ontology can be an important subject of inquiry in order to bridge the existing gaps in CSR/Business Ethics studies. A possible conceptual agreement for a realist and social theory-focused approach to CSR is illustrated.

While encouraging more effort and commitment in this emerging and fascinating field, this chapter concentrates on some selected key aspects such as the meaning of corporate moral agency and the ontological status of social collectives (e.g. firms).

This chapter lays the ground for future pilot exploratory research, and could be instructive for the construction of specific research methodologies/theoretical tools seeking to explore not so much the ways CSR is defined (indeed, there seems to be a broad consensus about it) but rather how CSR is socially constructed, implemented and carried out.

This chapter can potentially help grow knowledge about the nexus between CSR, social ontology and the underlying metaphysical issues, thus facilitating a comprehensive inter-/multi-/pluri-disciplinary understanding and giving a contribution to the relevant ongoing scientific and practical debates.

This chapter, while uncovering and exploring the aforementioned novel connections, can enrich the study of CSR with respect to the current mainstream approaches, for example, stakeholder management and engagement, social accounting and reporting, socially responsible investment (SRI).