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The purpose of this paper is to establish a scientific understanding for electrochemical infiltration of laser sintered (LS) preforms.

Electrochemical deposition techniques were modified to induce infiltration of nickel ions inside porous LS structures with deposition on pore walls.

This novel process is feasible and has the potential to produce fully dense parts. Both conductive and non‐conductive preforms can be infiltrated by this method.

Removal of trapped fluids and gases inside the porous structure is one of the major challenges in the described electrochemical infiltration process.

This work enables low‐cost production of structural parts. It expands the application base for additive manufacturing, especially laser sintering technology.

The novel process carried out in this research is energy efficient when compared to state‐of‐the‐art vacuum‐melt infiltration.

The proposed process is a novel method for facilitating room‐temperature infiltration of porous LS preforms.

In June 2013, redbus.in, a bus ticketing website, was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - CEO and co-founder of redBus, went for a holiday to London along with his parents. Sama remained incommunicado during the 10 day trip by not acquiring a local number and not accessing his emails. During Sama's absence, senior management team of Alok Goel and Satish Gidugu at redBus along with three mid-level managers submitted their resignation. Apart from employees of redBus, the Ibibo takeover team was also ‘foxed’ as desperate calls and emails to Sama elicited no response. This case examines the chaos created due to Sama's absence and helps in understanding the issues when a technology start up is acquired.

Marketing strategy, product positioning, brand building, and economies of scope.

MBA groups, marketing consultants and business management students of undergraduate and postgraduate level.

Abhishek Industries Limited (ABIL) is an entrepreneurial venture of Mr Abhishek Batra that came into being in 1993. ABIL is the leading supplier of Terry Towels to some of world's leading retailers including Wal-Mart, JC Penney and Sears. In spite of some business fluctuations, ABIL has an impressive performance record that is reflected in its financial data. The concern, however, is that of product commoditisation, since established foreign importers and distributors prefer to sell the products under their own brand name. Consequently, even though the export margins may be lucrative; the lack of a brand presence is what bothers the senior management of the company. Given an optimistic domestic business scenario, the senior management is once again evaluating the odds to enter the domestic market using its own brand name. While some of the younger managers are optimistic and want ABIL to emerge as a brand, some senior colleagues are unsure.

The student's skills will be sharpened in working through a problem; it will help the students take an active role of a thinker, analyser, evaluator, decider and implementer; it will assist the students in learning to reason with the given quantitative as well as qualitative data; it will help the students think critically and reason effectively; it will make the students realize that the emphasis is not on solution. Rather, the process of arriving at a solution is more important.

Teaching note.

This case study will frame the significance of the business model for a company. The reader will understand business model innovation and how it helps enhance entrepreneurial rewards. The students will be able to identify the entrepreneurial traits which lead to business model innovation. The readers will know about the components of a business model and will be able to apply the understanding in creating a business model canvas.

The real-life case is of a tech start-up founded in Ahmedabad by three friends. Their diverse educational background helped them in creating a successful venture that later transformed into a public company. They were always trying to make their business model competitive and innovative. Being a start-up, there were critical business decisions taken and strategies formed by the founding team. They were facing a dilemma after making the company public, as their responsibility towards the stakeholders increased. They need to keep in mind the needs of all the stakeholders and the enterprise itself. They were at a crossroads in deciding about their business model.

This case study is suitable for honours or postgraduate level or entrepreneurship training.

Teaching notes are available for educators only.

CSS 11: Strategy.

Stitching is the traditional method of creating seams using needles and threads. However, this is not useful for waterproof breathable garments as needle holes allow water to penetrate inside the garment, compromising its functionality. This study aims to investigate different techniques for covering the needle holes formed during stitching to achieve a seam that is waterproof, durable and functionally effective.

This study investigates different methods to cover needle holes formed during stitching with the help of seam tape, seam grip adhesive and fuser thread. The emphasis is on evaluating the seam characteristics, including seam strength, seam efficiency, puckering, bending stiffness and resistance to water penetration. Statistical analysis involves the use of the Shapiro–Wilk test, Levene statistic, one-way ANOVA and Tukey’s HSD and Tamhane post-hoc tests.

The experimental results suggest that seam tape is effective in enhancing water resistance, seam strength and seam efficiency, but it contributes to stiffness and aesthetically degrades seams due to increased puckering. Meanwhile, the use of fuser thread presents an alternative, exhibiting improved waterproof properties compared to regular stitching. It offers more flexibility and less puckering compared to seam tape.

This study contributes novel insights by shifting the focus from alternative seaming methods such as bonding and welding, to enhancing traditional stitching for waterproof seam construction. While prior research primarily explored alternatives to stitching, this study uniquely addresses the effectiveness of different techniques in covering needle holes to achieve waterproof seams. The findings provide valuable information for enhancing the functionality of stitched seams in the production of waterproof breathable garments.

Deepfakes are fabricated content created by replacing an original image or video with someone else. Deepfakes have recently become commonplace in politics, posing serious challenges to democratic integrity. The advancement of AI-enabled technology and machine learning has made creating synthetic videos relatively easy. This study explores the role of political brand hate and individual moral consciousness in influencing electorates' intention to share political deepfake content.

The study creates and uses a fictional deepfake video to test the proposed model. Data are collected from N = 310 respondents in India and tested using partial least square–structural equation modelling (PLS-SEM) with SmartPLS v3.

The findings support that ideological incompatibility with the political party leads to political brand hate, positively affecting the electorates' intention to share political deepfake videos. This effect is partially mediated by users' reduced intention to verify political deepfake videos. In addition, it is observed that individual moral consciousness positively moderates the effect of political brand hate on the intention to share political deepfake videos. Intention to share political deepfake videos thus becomes a motive to seek revenge on the hated party, an expression of an individual's ideological hate and a means to preserve one's moral self-concept and strengthen their ideologies and moral beliefs.

The study expands the growing discussion about disseminating political deepfake videos using the theoretical lens of the negative consumer-brand relationship. It validates the effect of political brand hate on irrational behavior that is intended to cause harm to the hated party. Further, it provides a novel perspective that individual moral consciousness may fuel the haters' desire to engage in anti-branding behavior. Political ideological incompatibility reflects ethical reasons for brand hate. Therefore, hate among individuals with high moral consciousness serves to preserve their moral self.

The study aims to determine the trend of Integrated Reporting (IR) practices and investigates its impact on operational performance (return on assets (ROA)) and firm value (Tobin's Q) of National Stock Exchange (NSE) listed companies in India.

Manual content analysis is used to construct Integrated Reporting Disclosure Quality Index (IRDQI) to assess disclosure practices of 93 integrated annual reports for three years from 2017–2018 to 2019–2020. Further, panel data models are utilized for investigating the relationship between IRDQI and financial performance. The dependent variable consists of ROA and Tobin's Q in regression models, while the independent variable includes IRDQI.

The empirical analysis results show that IRDQI is positively and significantly associated with operational performance (ROA) while insignificantly related to firm value (Tobin's Q). The study also reveals the upward trend of IR elements and guiding principles from 2017–2018 to 2019–2020.

The primary limitation of this study is the scarcity of data as a handful of companies are preparing IR in India. This paper considers two profitability measures, i.e. ROA and Tobin's Q. Future research should consider both long-term and short-term profitability measures to represent the progress of IR in India.

The escalation of IR disclosures represents that Indian companies are utilizing the opportunities offered by IR to meet stakeholders' expectations. Further, the study investigates the financial performance of Indian companies, which is essential for the growth and survival of the companies. The study's findings would enhance the capacity of firms to raise capital from capital markets by enticing investors.

This study contributes to the limited literature of IR disclosure and financial performance in India by employing content analysis and regression analysis. The organizations could utilize the unique IR index constructed in the Indian context to scrutinize their IR practices.

This study aims to propose and test an appraisal theory-based framework that depicts the impact of negatively valenced brand personality dimensions on brand hate development and the resultant outcomes of non-purchase intention and anti-brand actions. The study also delineates the moderation effect of Big Five consumer personality traits on brand personality-brand hate relationship.

An international sample of 370 brand haters was collected and analysed with partial least square-based structural equation modelling.

Both negatively valenced brand personality dimensions of responsibility and activity are significant predictors of brand hate in consumers, and this brand hate leads to outcomes of anti-brand actions and non-purchase intention of consumers. Moderation analysis delineates that the consumer personality trait of neuroticism significantly moderates the relationship between both brand personality dimensions and brand hate. The study also established the importance of national culture in defining consumers’ behavioural intentions.

This study provides a novel appraisal theory-based integrated framework to understand the relationship between cognition of brand personality, brand hate emotional state and behavioural actions of consumers. To the best of the authors’ knowledge, this study is the first to consider the impact of these personality dimensions on brand hate development while assessing the interaction effect of consumer and brand personality dimensions on brand hate development.

In this chapter, the authors review emerging literature on multidimensional, information age-related phenomena across different disciplines to derive common themes and topics. The authors then proceed to analyse recent developments in these fields to provide an interdisciplinary overview of the most disruptive challenges for multinational companies (MNCs) competing in the modern information age. These challenges include more efficient peer-to-peer communication between stakeholders, crowd-organisation, globalisation of value chains and the need to organise knowledge resources. The aim of the chapter is not to review all age research, but to identify fundamental uncertainties for MNCs and discuss strategies of tackling such information age phenomena from an international business perspective.