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In this work, the authors are interested in the notion of vector valued and set valued Pettis integrable pramarts. The notion of pramart is more general than that of martingale. Every martingale is a pramart, but the converse is not generally true.

In this work, the authors present several properties and convergence theorems for Pettis integrable pramarts with convex weakly compact values in a separable Banach space.

The existence of the conditional expectation of Pettis integrable mutifunctions indexed by bounded stopping times is provided. The authors prove the almost sure convergence in Mosco and linear topologies of Pettis integrable pramarts with values in (cwk(E)) the family of convex weakly compact subsets of a separable Banach space.

The purpose of the present paper is to present new properties and various new convergence results for convex weakly compact valued Pettis integrable pramarts in Banach space.

Top management support is recognized as the most critical factor for the success of large information system (IS) projects. However, getting this support is often difficult, because top management has multiple priorities and one has to compete with others to obtain such support. Political maneuvering is thus an integral and necessary part of the process of obtaining top management support. In this chapter the authors review current research on this topic and organize and synthesize our findings into a framework. The authors then propose four specific strategies which can be used to obtain top management support, including the following: (1) social capital, (2) social engagement, (3) rational persuasion, and (4) exchange strategies. While the authors argue that all four strategies should be applied, the specific circumstances in which they should be applied vary. A two-stage process is proposed that identifies the appropriate criteria for determining the most appropriate strategy. The criteria are: (1) the type of top management support needed (i.e., durable vs immediate) and (2) the level of top management-project team trust (i.e., high vs low).

For work organizations and their members, establishing and maintaining mutually satisfying employment relationships is a fundamental concern. The importance that scholars attach to employment relationships is reflected in research streams that explore the optimal design of strategic human resource management systems, the nature of psychological contract fulfillment and violation, and the factors associated with achieving person-environment fit, among others. Generally missing from theory and research pertaining to employment relationships is the perspective of individuals who reside at the employee-employer interface – managerial leaders. We argue that, for managerial leaders, a pervasive concern involves the tangible and intangible resource requirements of specific employees. We then provide the groundwork for study of the leader’s perspective on employment relationships by proposing a model that identifies how employees come to be perceived as low versus high maintenance and how these perceptions, in turn, influence leader cognition, affect, and behavior.

We conduct an experiment to analyze the impact of a well-established psychological construct, need for cognition, in an audit-related decision context. By simulating a basic audit sampling task, we determine whether the desire to engage in a cognitive process influences decisions made during that task. Specifically, we investigate whether an individual's need for cognition influences the quantity of data collected, the revision of a predetermined sampling plan, and the time taken to make a decision. Additionally, we examine the impact of cost constraints during the decision-making process.

Contrary to results in previous studies, we find those with a higher need for cognition sought less data than those with a lower need for cognition to make an audit sampling decision. In addition, we find that the need for cognition had no relationship to sampling plan revisions or the time needed to make an audit sampling decision. Previous studies regarding the need for cognition did not utilize incremental costs for additional decision-making information. Potentially, these costs provided cognitive challenges that influenced decision outcomes.

Two studies in the context of English‐French relations in Québec suggest that individuals who strongly identify with a group derive the individual‐level costs and benefits that drive expectancy‐value processes (rational decision‐making) from group‐level costs and benefits. In Study 1, high identifiers linked group‐ and individual‐level outcomes of conflict choices whereas low identifiers did not. Group‐level expectancy‐value processes, in Study 2, mediated the relationship between social identity and perceptions that collective action benefits the individual actor and between social identity and intentions to act. These findings suggest the rational underpinnings of identity‐driven political behavior, a relationship sometimes obscured in intergroup theory that focuses on cognitive processes of self‐stereotyping. But the results also challenge the view that individuals' cost‐benefit analyses are independent of identity processes. The findings suggest the importance of modeling the relationship of group and individual levels of expectancy‐value processes as both hierarchical and contingent on social identity processes.

THE experience gained with the previous models of the “Bluebird” type has enabled the Bluebird IV to be produced embodying all the requirements essential in a light aeroplane for private and club flying. This experience indicated that the policy of side‐by‐side seating in preference to the more usual tandem arrangement was fully justified, and, although previously it had been considered that such an arrangement was necessarily detrimental to performance owing to the wider fuselage, a considerable amount of investigation proved that a fuselage could be designed maintaining the requisite width, but of such a “body form” as to make this loss of performance practically non‐existent. As a result of these investigations it was decided to develop the “Bluebird” both acrodynamically and structurally, and the actual product by its flight tests confirms the theoretical and model investigation, the side‐by‐side Bluebird IV having a performance at least equal to the performance of the best tandem light aeroplane of the same class and the same engine.

Parents and children can drive each other mad. At one moment, a parent may be encouraging and affectionate toward the child; in the next, the parent may be sending the child to his or her bedroom. Similarly, a child who seems helpful and cooperative can suddenly turn belligerent. Parents and children may partly resolve the mixture of negative and positive feelings they experience in such situations by remembering their basic love for each other. Nevertheless, the conflicting sentiments will be stored in the memory of both parties, contributing to a long-lasting melange of conflicting beliefs, feelings, and behaviors. What are the psychological consequences of this state of affairs in relationships?

This study employs the concept of emotional ambivalence, in an exploration of the complex emotions experienced by organizational members during organizational change.

The study entailed 37 in-depth interviews conducted in two English housing associations. The interview transcripts, as well as organizational documents and research fieldnotes were subject to thematic and narrative analysis.

The emotions experienced by organizational members during organizational change are inherently ambivalent.

Results show that engaging with organizational members who experience ambivalent emotions in response to change offers an important resource which can be utilized by change managers.

This paper aims to clarify the effect of attitudinal ambivalence on resistance to anti-smoking persuasion through information processing styles. It was hypothesized that a high smoker’s ambivalence, induced by an anti-smoking persuasive message, triggers among smokers both a reflective and a non-reflective information processing. In turn, both the information processing styles were supposed to be predictors of the resistance to anti-smoking persuasion.

An experiment and a survey were conducted on a random sample of 347 smokers in this regard.

The findings indicated that smokers feel ambivalent toward anti-smoking messages in print ads and tend to process them both analytically and superficially. Also, it seems that only the analytical processing triggers resistance to anti-smoking persuasion.

The author reports on the importance of attitudinal ambivalence and information processing in the resistance to anti-smoking persuasion process. The paper should be of interest to readers in the areas of health communication and social marketing. This work seems to be important to the extent that few works have highlighted the causal and linear effect of a persuasive anti-smoking message on smokers’ ambivalence, information processing and resistance to persuasion. The findings in this paper seem interesting insofar, as they show the importance of the negative emotional appeal in the ambivalence, analytical information processing and resistance triggering.

Purpose – To better understand the general marketing sensitivities of Generation Y and the manner in which Congruency Theory and the Elaboration Likelihood Model (ELM) may apply.

Design/methodology/approach – A quantitative two-factor (peripheral cue congruency and relative product involvement) between-subjects design was used to determine the attitudinal impact associated with the use of congruous peripheral cues in high- and low-involvement product situations.

Findings – Generation Y's attitudinal responses to peripheral cues both align with and vary from the general predictions of the ELM. Relative product involvement is more important than peripheral cue congruency in the formation of attitudes toward an advertisement.

Originality/value – Generation Y is a powerful social and economic consumer group whose attitudinal responses to marketing appeals have not been extensively studied. The current study furthers understanding within this important arena.

Research implications/limitations – The use of congruent peripheral cues is not sufficient to generate positive attitudes in both high- and low-involvement product scenarios. Effective marketing must move beyond cue congruency to include an involved “lifestyle fit” that will effectively generate positive attitudes. Limitations include the sole review of print advertisements and a sole reliance on college-attending members of Generation Y. Future research should examine the impact of congruency on advertisements whose strategic intent focuses on awareness or action rather than on mere attitude change.