Muhammad Tahir Jan and Ali Shafiq
Brand personality plays an important role in affecting customer satisfaction. The Muslim population is estimated to reach 30% of the world’s population, and it is considered as…
Abstract
Purpose
Brand personality plays an important role in affecting customer satisfaction. The Muslim population is estimated to reach 30% of the world’s population, and it is considered as the fastest-growing religion in the world. To tap into this market, it is important to explore various aspects of business, in general, and marketing, in particular, from the perspective of Muslim consumers. The present research also attempts to do the same by proposing a conceptual model related to the brand personality of Islamic Banks, named, Islamic Banks’ Brand Personality (IBBP) and its impact on customer satisfaction.
Design/methodology/approach
This paper analyses the causal relationship that exists between the variables related to Islamic brand personality and customer satisfaction. For this purpose, data was collected quantitatively from 337 customers of different Islamic banks, through a self-administered questionnaire. The data analysis was conducted using SPSS and AMOS software. Factor analysis was performed to extract and decide on the number of factors underlying the measured variables of interest. Structural equation modelling was then used to examine the variables and the fitness of the proposed model.
Findings
The result revealed that five out of the total six hypotheses were supported. In this case, trustworthiness and Shariah compliance resulted in the strongest impact on customer satisfaction followed by sincerity and justice.
Practical implications
The positive significant impact of trustworthiness and Shariah compliance on customer satisfaction attests to the importance of these variables in the development of a strong brand personality in the context of Islamic banks. Policymakers of the financial industry in general and the Islamic financial service industry, in particular, may benefit from the findings of this study.
Originality/value
There is a dearth of research conducted on investigating the impact of brand personality-related variables on the Islamic banking sector. The present research did not only develop variables of IBBP but also empirically tested their effect on customer satisfaction. This paper, therefore, offers invaluable insight into IBBP with its impact on customer satisfaction.
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A. Shafiq, A. Haque, K. Abdullah and M.T. Jan
This paper aims to explore people’s beliefs towards Islamic advertising.
Abstract
Purpose
This paper aims to explore people’s beliefs towards Islamic advertising.
Design/methodology/approach
Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies.
Findings
Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions. These dimensions pertained to Islamic advertising’s possibility, nature, characteristics, real-time decisions and potential outcomes.
Research limitations/implications
Being an exploratory study, the data are collected from a small sample, hence raising generalization issues. Though, the same opens avenue for future research in that these dimensions should be subject to validation via large sample size.
Practical implications
This research will help in developing a scale to measure attitudes towards Islamic advertising, which the researchers can use to find justification for using Islamic advertising. Such application has great implications for businesses, as Islamic advertising concept stands contrary to the contemporary practices.
Social implications
With a growing concern for business ethics, this research is an attempt to bring Islamic ethics into advertising practice. This will not only eradicate the ill-effects of contemporary advertising but also provide sound evidence for revising advertising policies.
Originality/value
It adds to the developing field of Islamic marketing, by being the first attempt of its kind in paving the way for Islamic advertising.
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Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman and Nik Mohd Shahril Nik Mohd Nor
Brand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. Thus…
Abstract
Purpose
Brand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. Thus, consumers’ ability to recognize a brand through its symbol or logo is very crucial and despite its significance, it is considered the lowest order in brand equity assessment but it reveals the initial clue on how well the brand is performing in the market. Therefore, the purpose of this study is to test how well consumers are able to identify the right Halal Malaysia brand (HMB) using Halal semiotic cues.
Design/methodology/approach
This study is an exploratory, based on a mixed method approach using qualitative and quasi-experimental design using the implicit association test (IAT) as the instrument. A total of 23 Malay Muslim consumers were involved in the first stage of the study carried out using a semi-structured interview. The second stage of this study was carried out using quasi-experimental design where IAT was used as an instrument. A total of 66 respondents participated in both states of the experiment and the response time was recorded and analysed using D-measure and descriptive.
Findings
Findings from qualitative investigation indicate that most of the respondents failed in the mere recognition test. The findings are further supported using IAT where a hesitation in response when facing the current HMB logo has provided a clear indication of lack of mere recognition for this brand. Unfortunately, the proliferation of other Halal logos that have flooded the market, comprising both recognized and unrecognized logos by Jabatan Kemajuan Islam Malaysia (JAKIM), which often adopted a similar logo design strategy, only add to the confusion. Clearly, the findings on HMB logo mere recognition also revealed that there are some problems during the transition from the old JAKIM Halal logo to the current logo, where the information related to the new logo has failed to reached targeted audiences.
Originality/value
Despite there are a lot of studies focussing on the positive impact of Halal Malaysia logo on Muslim consumers purchase decision, however there are few publications that suggest otherwise. Thus, this study will investigate the extend of this problem.
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Jamshaid Iqbal and Fahad Munir Abbasi
The primary purpose of this research is to investigate the flow and heat transfer characteristics of non-Newtonian nanofluids, specifically Reiner–Philippoff (R-Ph) fluids, across…
Abstract
Purpose
The primary purpose of this research is to investigate the flow and heat transfer characteristics of non-Newtonian nanofluids, specifically Reiner–Philippoff (R-Ph) fluids, across a radially magnetized, curved, stretched surface. By considering factors such as Brownian motion, thermophoresis and viscous dissipation, the study aims to enhance the understanding of heat transfer mechanisms in various engineering and industrial applications, thereby contributing to improved thermal management strategies.
Design/methodology/approach
This study employs the local non-similarity method to analyze the flow and thermal behavior of R-Ph nanofluids over a radially magnetized, curved, stretched surface. The governing system is simplified using suitable transformations, and a local non-similarity approach is applied to treat non-dimensional partial differential equations as ordinary differential equations. The resulting system is numerically solved by employing the Bvp4c algorithm via MATLAB. Various dimensionless parameters, such as thermophoresis and magnetic numbers, are systematically varied to evaluate their impact on the velocity, concentration and temperature profiles of the nanofluid.
Findings
The results indicate that the concentration profile of the nanofluid improves with increasing thermophoresis and magnetic numbers, while it decreases with higher Schmidt and Bingham numbers. The velocity of the nanofluid decreases with larger magnetic numbers and curvature parameters but increases with the R-Ph fluid and Bingham numbers. Additionally, the temperature profile shows a decreasing trend for higher curvature and Bingham numbers while rising with higher Brinkman and magnetic numbers. The Sherwood number increases with Schmidt number, thermophoresis and Brownian motion parameters.
Originality/value
This study provides a novel analysis of R-Ph nanofluids in the context of curved stretching surfaces under magnetic fields, contributing to the understanding of non-Newtonian fluid dynamics. The use of the local non-similarity method to transform and solve the governing equations offers a fresh perspective on heat transfer phenomena. The findings have significant implications for various fields, including engineering, electronics and biomedical applications, by enhancing thermal efficiency and performance in systems utilizing nanofluids.
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Warat Winit and Sooksan Kantabutra
This paper aims to examine the relationship between stakeholders’ perceived benefits and happiness of small and medium-sized enterprises (SMEs) that follow Thai’s corporate…
Abstract
Purpose
This paper aims to examine the relationship between stakeholders’ perceived benefits and happiness of small and medium-sized enterprises (SMEs) that follow Thai’s corporate sustainability practices, called sufficiency economy, and their impact on stakeholder–company relationship quality and firm performance outcomes.
Design/methodology/approach
Derived from the literature, a structural model, expressing the relationship between stakeholders’ perceived benefits and happiness of SMEs and their impact on stakeholder–company relationship quality and firm performance outcomes, was developed. A questionnaire survey was conducted with 636 stakeholders from sufficiency economy SMEs in Thailand. Structural equation modeling was used to test the model.
Findings
Results indicate that utilitarian benefits, and hedonic and eudaimonic happiness impact enhanced stakeholder–company relationship quality with the firm to varying degrees. Different levels of relationship quality also impact perceived corporate reputation and perceived brand equity differently.
Originality/value
This study is among the first that identifies the positive impact of happiness on corporate sustainability performance.
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Angelina Nhat Hanh Le, Tessa Tien Nguyen and Julian Ming-Sung Cheng
While strategic alliances is a concept increasingly discussed in the field of sustainable supply chain management (SSCM), an emerging and more crucial concept regarding…
Abstract
Purpose
While strategic alliances is a concept increasingly discussed in the field of sustainable supply chain management (SSCM), an emerging and more crucial concept regarding alliances—namely, the alliance portfolio—is mostly ignored in the SSCM context. Mainly drawing on the categorisation–elaboration model (CEM), this research develops a three-layer model to explore the effects of three alliance portfolio diversity facets on the three triple-bottom-line SSCM performances through the mediation of sustainability collaboration.
Design/methodology/approach
The field data are collected from 321 Vietnamese manufacturers. Scale accuracy is assessed through the confirmatory factor analysis method. Hierarchical linear regressions are applied to test the proposed model and hypotheses.
Findings
Partner, governance, and functional alliance portfolio diversities have a U-shaped, inverted U-shaped, and positive linear effect, respectively, on sustainability collaboration. Sustainability collaboration is in turn found to enhance the SSCM performances in terms of economic, environmental, and social.
Originality/value
This research introduced a new theoretical lens, CEM, to the SSCM field. It also provided findings that can help firms to manage their alliance portfolios more dynamically in terms of the nature and diversity level of the portfolio and in a way that adds to the triple bottom line through the mediating effect of sustainability collaboration.
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Santosh Chaudhary and Jyoti Deshwal
This study is to examine the impact of viscous dissipation, thermal radiation and Ohmic heating on the magnetohydrodynamic (MHD) flow with thermal and mass transport over a…
Abstract
Purpose
This study is to examine the impact of viscous dissipation, thermal radiation and Ohmic heating on the magnetohydrodynamic (MHD) flow with thermal and mass transport over a horizontally stretching surface. Cattaneo–Christov heat flux model on a non-Newtonian viscous fluid along with two viscosity models and convective boundary condition has been employed. Tri-hybrid nanofluid has been used to increase thermal performance.
Design/methodology/approach
Governing mathematical model has been transposed into a dimensionless system of ordinary differential equations (ODEs) by applying suitable similarity transformation. Numerical solution has been found by applying the bvp4c shooting method in MATLAB software.
Findings
Velocity and thermal profiles of Model-I dominate the profiles of Model-II whereas opposite behavior is noticed for concentration profiles. It is concluded that there is an increase in temperature due to thermal radiation, viscous dissipation and convective boundary condition.
Originality/value
The novelty of presented work is to examine the impact of Ohmic heating, viscous dissipation, thermal radiation, chemical reaction and two models of viscosity on Cattaneo–Christov heat flux model of tri-hybrid non-Newtonian nanofluid with convective boundary constraint. The accuracy and effectiveness of presented model have been compared with already published research.
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Samera Nazir, Saqib Mehmood, Zarish Nazir and Li Zhaolei
This study aimed to examine how knowledge sharing, knowledge management, supply chain efficiency and integration collectively impacted firm performance. Additionally, it…
Abstract
Purpose
This study aimed to examine how knowledge sharing, knowledge management, supply chain efficiency and integration collectively impacted firm performance. Additionally, it investigated the moderating influence of reverse logistics on these relationships, seeking to enhance understanding of the complex dynamics within organizations.
Design/methodology/approach
A comprehensive method was used in the research design, combining a thorough evaluation of the body of literature with organized questionnaire data collection. Random sampling was used to collect data from Pakistani manufacturing companies, and PLS-SEM was used to analyze the collected data.
Findings
The findings demonstrated the strong positive relationships between knowledge management, integration, supply chain effectiveness, and information sharing and business performance. The study also showed that reverse logistics improved and moderated these correlations, highlighting the significance of managing reverse logistics well for the best possible company performance.
Practical implications
In terms of practical implications, the study offered organizations looking to improve performance useful information. Making informed strategic decisions was made possible by realizing the benefits of knowledge management, integration, supply chain efficiency, and sharing. The relevance of using successful tactics to maximize company outcomes was highlighted by highlighting the moderating effects of reverse logistics.
Originality/value
By thoroughly analyzing the connections between knowledge management, supply chain effectiveness, integration, and firm performance—while taking into account the moderating influence of reverse logistics—this study enhanced the body of existing literature. The discoveries significantly added value to this research topic by enhancing our understanding of how these elements collectively influence business performance, especially in the sometimes disregarded field of reverse logistics.
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Asha Shivappa Kotnurkar and Deepa C. Katagi
The current paper investigates the bioconvective third-grade nanofluid flow containing gyrotactic organisms with Copper-blood nanoparticles in permeable walls.
Abstract
Purpose
The current paper investigates the bioconvective third-grade nanofluid flow containing gyrotactic organisms with Copper-blood nanoparticles in permeable walls.
Design/methodology/approach
The equations governing the flow are solved by adopting the Adomian decomposition method.
Findings
The results show that the biconvection Peclet number decreases the density of motile microorganisms, and the Rayleigh number also decreases the velocity profile.
Practical implications
The present study can be applied to design the higher generation microsystems.
Originality/value
To the best of the authors’ knowledge, no such investigation has been carried out in the literature.
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Qingfeng Meng, Yifan Zhang, Zhen Li, Weixiang Shi, Jun Wang, Yanhui Sun, Li Xu and Xiangyu Wang
The purpose of this paper is to summarize the current applications of BIM, the integration of related technologies and the tendencies and challenges systematically.
Abstract
Purpose
The purpose of this paper is to summarize the current applications of BIM, the integration of related technologies and the tendencies and challenges systematically.
Design/methodology/approach
Using quantitative and qualitative bibliometric statistical methods, the current mode of interaction between BIM and other related technologies is summarized.
Findings
This paper identified 24 different BIM applications in the life cycle. From two perspectives, the implementation status of BIM applications and integrated technologies are respectively studied. The future industry development framework is drawn comprehensively. We summarized the challenges of BIM applications from the perspectives of management, technology and promotion, and confirmed that most of the challenges come from the two driving factors of promotion and management.
Research limitations/implications
The technical challenges reviewed in this paper are from the collected literature we have extracted, which is only a part of the practical challenges and not comprehensive enough.
Practical implications
We summarized the current mode of interactive use of BIM and sorted out the challenges faced by BIM applications to provide reference for the risks and challenges faced by the future industry.
Originality/value
There is little literature to integrate BIM applications and to establish BIM related challenges and risk frameworks. In this paper, we provide a review of the current implementation level of BIM and the risks and challenges of stakeholders through three aspects of management, technology and promotion.