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Article
Publication date: 10 January 2025

Katrina Pritchard, Helen C. Williams and Maggie C. Miller

Many scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in…

16

Abstract

Purpose

Many scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published work examining entrepreneurial masculinities and femininities, which conceptualised the gendering of entrepreneurial aesthetics, and proposed the significance of image networks in the reproduction of neoliberal ideals.

Design/methodology/approach

Now based on further methodological reflexivity, we offer insights on both the possibilities and challenges of tracing networked images by reviewing four methodological complexities: reflexive engagement with online images; working with and across platforms; tracing as a potentially never-ending process and montage approaches to analysis.

Findings

Our account focuses on a specific form of imagery – commercial images – on a certain representation – the gendered entrepreneur – and on a particular complex site of encounter – online. This work mapped a visual repertoire of gendered entrepreneurship online by tracing visual constructions of entrepreneurial masculinity and femininity. In this paper, we open the methodological “black box” of our study and explain our belief that methodological advances can only be built through exposing our working practice.

Originality/value

Through our detailed reflective account, we aim to open discussions to aid development and use of complex visual methods online.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5648

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Book part
Publication date: 18 January 2023

Katrina Pritchard

In this chapter, I explore traditional notions of secondary data in qualitative research and consider the ways in which these are continually being reimagined in the digital age…

Abstract

In this chapter, I explore traditional notions of secondary data in qualitative research and consider the ways in which these are continually being reimagined in the digital age. I situate this discussion in respect to data typologies and, more reflexively, in relation to our need as researchers to make data real. I consider contemporary understandings of reuse in relation to secondary data, focusing particularly on qualitative interview data. Recognizing those who are already forging a path, I then suggest how we might move beyond notions of reuse and reimagine secondary data in the digital age. To illustrate these points, I highlight relevant studies drawing data from a range of online spaces, and finally summarize key considerations and challenges.

Details

Methods to Improve Our Field
Type: Book
ISBN: 978-1-80455-365-7

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Book part
Publication date: 10 November 2023

Helen Williams and Katrina Pritchard

This chapter draws upon our experiences of using materials in research interviews. We build on the work of Woodward (2016, 2020) by reflexively exploring how our use of material…

Abstract

This chapter draws upon our experiences of using materials in research interviews. We build on the work of Woodward (2016, 2020) by reflexively exploring how our use of material objects; in this case, Lego enabled both participants and researchers to connect more fully with the entrepreneurial phenomena under investigation (Williams et al., 2021). In doing so, we unpack how our use of objects reveals the research interview as a more complex phenomenon than is typically represented (Gubrium et al., 2012).

Details

Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those Who Research
Type: Book
ISBN: 978-1-80262-186-0

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Article
Publication date: 7 December 2015

Katrina Pritchard

– The purpose of this paper is to reflect on the experience of “growing up” with QROM in celebration of the tenth anniversary of the journal.

101

Abstract

Purpose

The purpose of this paper is to reflect on the experience of “growing up” with QROM in celebration of the tenth anniversary of the journal.

Design/methodology/approach

Personal reflection.

Findings

Reading, writing and reviewing for QROM has given the inspiration and confidence to develop the author’s own qualitative research practice, but the author hopes it does not stop there. The author looks forward to the next ten years.

Originality/value

To revisit the editors’ original question and ask: why do the author still need QROM?

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 10 no. 4
Type: Research Article
ISSN: 1746-5648

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Book part
Publication date: 5 February 2024

Katrina Pritchard, Rebecca Whiting and Cara Reed

Retiring from work used to signify the end of paid employment and a transition to focus on life outside the workplace. From this perspective, the work-life interface may have no…

Abstract

Retiring from work used to signify the end of paid employment and a transition to focus on life outside the workplace. From this perspective, the work-life interface may have no relevance for the retired. However, recent changes, particularly resulting from the COVID-19 pandemic, suggest that conceptualizations of both retirement and the work-life interface are more fluid, ambiguous, and complex. In this chapter, we first set the scene, reviewing how and why the traditional concept of retirement has changed so dramatically. Drawing on empirical data from contemporary media, we then consider how the current experience of the older worker and retiree are being reframed in neoliberal terms, emphasizing individual responsibility to remain not just fit and healthy but also productive, through a wide range of activities. We then focus on the impact of COVID-19, highlighting how pre-pandemic structural inequalities have been exacerbated, resulting in a range of responses in both levels of retirement and work by older people. We conclude by suggesting that retirement and its work-life interface need to recognize lived experience as dynamic, messy, and varied and implicated in wider structural features of both the economy and society.

Details

Work-Life Inclusion: Broadening Perspectives Across the Life-Course
Type: Book
ISBN: 978-1-80382-219-8

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Article
Publication date: 15 November 2011

Katrina Pritchard

The purpose of this paper is to expand recent discussions of research practice in organizational ethnography by engaging in a reflexive examination of the ethnographer's situated…

1022

Abstract

Purpose

The purpose of this paper is to expand recent discussions of research practice in organizational ethnography by engaging in a reflexive examination of the ethnographer's situated identity work across different research spaces: academic, personal and the research site itself.

Design/methodology/approach

Examines concerns with the traditional notion of “being there” as it applies to ethnography in contemporary organization studies and, through a confessional account exploring the author's own experiences as a PhD student conducting ethnography, considers “being […] where?” using the analytic framework of situated identity work.

Findings

Identifies both opportunities and challenges for organizational ethnographers facing the question of “being […] where?” through highlighting the situated nature of researchers’ identity work in, across and between different (material and virtual) research spaces.

Practical implications

The paper provides researchers with prompts to examine their own situated identity work, which may prove particularly useful for novice researchers and their supervisors, while also identifying the potential for incorporating these ideas within organizational ethnography more broadly.

Originality/value

The paper offers situated identity work as a means to provide renewed analytic vigour to the confessional genre whilst highlighting new opportunities for reflexive and critical ethnographic research practice.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 6 no. 3
Type: Research Article
ISSN: 1746-5648

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Article
Publication date: 16 November 2012

Katrina Pritchard and Rebecca Whiting

The purpose of this paper is to examine an oft‐neglected aspect of qualitative research practice – conducting a pilot – using the innovative approach of “e‐research” to generate…

1186

Abstract

Purpose

The purpose of this paper is to examine an oft‐neglected aspect of qualitative research practice – conducting a pilot – using the innovative approach of “e‐research” to generate both practical and methodological insights.

Design/methodology/approach

Using the authors’ “e‐research” pilot as a reflexive case study, key methodological issues are critically reviewed. This review is set in a broader context of the qualitative methods literature in which piloting appears largely as an implicit practice. Using a new and emerging approach (“e‐research”) provides a prompt to review “autopilot” tendencies and offers a new lens for analysing research practice.

Findings

The authors find that despite an initial focus on “practical” aspects of data collection within their “e‐research”, the pilot opened up a range of areas for further consideration. The authors review research ethics, collaborative research practices and data management issues specifically for e‐research but also reflect more broadly on potential implications for piloting within other research designs.

Practical implications

The authors aim to offer both practical and methodological insights for qualitative researchers, whatever their methodological orientation, so that they might develop approaches for piloting that are appropriate to their own research endeavours. More specifically, the authors offer tentative guidance to those venturing into the emerging area of “e‐research”.

Originality/value

This paper offers insight into an oft‐ignored aspect of qualitative research, whilst also engaging in an emerging area of methodological interest.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 7 no. 3
Type: Research Article
ISSN: 1746-5648

Keywords

Available. Content available
Article
Publication date: 2 February 2015

Dr Katrina Pritchard and Dr Rebecca Whiting

1074

Abstract

Details

Personnel Review, vol. 44 no. 1
Type: Research Article
ISSN: 0048-3486

Available. Content available
Article
Publication date: 14 September 2015

Rebecca Whiting and Katrina Pritchard

389

Abstract

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 10 no. 3
Type: Research Article
ISSN: 1746-5648

Available. Content available
Book part
Publication date: 5 February 2024

Abstract

Details

Work-Life Inclusion: Broadening Perspectives Across the Life-Course
Type: Book
ISBN: 978-1-80382-219-8

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