Brickstorming: Using Materials to Elicit Meaning in Research Interviews

Abstract

This chapter draws upon our experiences of using materials in research interviews. We build on the work of Woodward (2016, 2020) by reflexively exploring how our use of material objects; in this case, Lego enabled both participants and researchers to connect more fully with the entrepreneurial phenomena under investigation (Williams et al., 2021). In doing so, we unpack how our use of objects reveals the research interview as a more complex phenomenon than is typically represented (Gubrium et al., 2012).

Citation

Williams, H. and Pritchard, K. (2023), "Brickstorming: Using Materials to Elicit Meaning in Research Interviews", Higgins, D., Brentnall, C., Jones, P. and McGowan, P. (Ed.) Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those Who Research (Contemporary Issues in Entrepreneurship Research, Vol. 17), Emerald Publishing Limited, Leeds, pp. 91-108. https://doi.org/10.1108/S2040-724620230000017007