Maryline Kiptoo, Pratima Sambajee and Tom Baum
The study aims to understand how informal artisan entrepreneurs demonstrate resilience while experiencing adversity. To achieve this, it explores how artisans handle adversities…
Abstract
Purpose
The study aims to understand how informal artisan entrepreneurs demonstrate resilience while experiencing adversity. To achieve this, it explores how artisans handle adversities and how this differs from other informal entrepreneurs.
Design/methodology/approach
The study engaged with entrepreneurial theories of resilience. It incorporated 46 qualitative telephone interviews with 32 artisans in the informal tourism industry of Kenya, conducted over two phases and analysed using thematic analysis. Notably, it draws key methodological considerations for conducting remote qualitative data collection and engaging with participants operating in an informal setting.
Findings
The findings suggest that informal artisans exhibit individual attributes and behaviours that are associated with resilience in entrepreneurship. Beyond these, their resilience is also influenced by cultural norms related to resourcing their business and culturally derived tacit knowledge.
Originality/value
The paper extends the understanding of resilience among informal artisan entrepreneurs, who display different characteristics due to the nature of their entrepreneurial activities. It shows that beyond the individualistic view of resilience, culture also influences resilience through social norms and values that govern behaviours. Furthermore, culture reinforces resilience as it is rooted in tacit knowledge held by artisan entrepreneurs. The paper thus contributes to resilience theory in entrepreneurship and to the unique context of artisanry.
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Luqi Yang, Xiaoni Li and Ana-Beatriz Hernández-Lara
The main purpose of this research paper is to generate a holistic bibliometric study of the tourism industry and COVID-19 fields, to further investigate the current interests and…
Abstract
Purpose
The main purpose of this research paper is to generate a holistic bibliometric study of the tourism industry and COVID-19 fields, to further investigate the current interests and trends emerging from scientific collaboration and thematic analysis and to identify research gaps that indicate future research directions.
Design/methodology/approach
This study conducts several analyses, which include the co-authorship and social network analysis, co-citation and keyword co-occurrence knowledge structures. The authors generate a knowledge map of the leading articles and link them with previous literature to elucidate the debates and consensus in research on COVID-19 and tourism.
Findings
Research interests concentrate in the USA, China, Europe and the Oceania areas, so more cross-continental collaborations are expected among them and with other regions. Popular topics are tourism sustainable transformation, crisis management and multidisciplinary fields like tourism, hospitality, information technology and environmental sciences. This paper also identifies underexplored topics for future investigation on the social, environmental, cultural and governance dimensions of sustainable tourism.
Research limitations/implications
This paper contributes to guiding tourism researchers in identifying and finding publication references and future collaborations. Moreover, the investigation of knowledge structures could be beneficial for scholars hoping to broaden the current understanding of this field and discover potential for future tourism research, especially in the global pandemic and other severe health crises.
Originality/value
This study enriches the existing literature in the fields of tourism and the pandemic and highlights current interests and research trends exploring scientific collaboration, thematic analysis and knowledge mapping.
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Gina Vega and Roland E. Kidwell
This article advances a conceptual typology delineating the differences and similarities between business- and social-sector new venture creators. Our classification scheme…
Abstract
This article advances a conceptual typology delineating the differences and similarities between business- and social-sector new venture creators. Our classification scheme differentiates business and social entrepreneurs, considering characteristics of social entrepreneurs in a larger entrepreneurial context.Within a conceptual 2x2 typology based on two dimensions: drive (passion vs. business) and desired return (financial ROI vs. social ROI), we identify and classify 80 examples of new venture creators into one of the quadrants of an enterprise model of entrepreneurs. Preliminary results reveal similarities between social and traditional entrepreneurs and differentiate social entrepreneurs in terms of traits, goals, tendencies, and motivational sources.
M. Claudia tom Dieck, Dai-In Danny Han and Philipp A. Rauschnabel
The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set…
Abstract
Purpose
The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set of touchpoints throughout the visitor journey. This paper aims to provide a holistic understanding of AR marketing for this industry context, present a number of fundamental premises of AR marketing within it and establish an agenda for future AR research.
Design/methodology/approach
This study reviews current literature on AR marketing, hospitality and tourism and industry use cases for the creation of a proposed conceptual framework to guide scholars and managers. Based on that, the authors propose fundamental premises.
Findings
The three fundamental premises of AR marketing presented are the need to clearly differentiate between AR and virtual reality within hospitality and tourism; the use of AR for the on-trip experience; and the combined focus on content, context, customer and computing devices for a successful strategic implementation of AR.
Research limitations/implications
This study serves as a first point of reference for the strategic integration of AR into hospitality and tourism marketing, both from an industry and academic point of view.
Practical implications
The authors provide a number of managerial recommendations based on our three fundamental premises.
Originality/value
To the best of the authors’ knowledge, this study is one of the first to holistically characterize AR marketing in the hospitality and tourism context. It also highlights the fundamental premises of successful AR marketing and future directions of AR research today and in a spatial computing future.
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Noel Scott, Brent Moyle, Ana Cláudia Campos, Liubov Skavronskaya and Biqiang Liu