Search results

1 – 10 of 21
Per page
102050
Citations:
Loading...
Available. Content available
Book part
Publication date: 7 August 2023

Tim Jay and Jo Rose

Free Access. Free Access

Abstract

Details

Parental Engagement and Out-of-School Mathematics Learning
Type: Book
ISBN: 978-1-78769-705-8

Available. Content available
Book part
Publication date: 26 July 2023

Abstract

Details

Integrative Curricula: A Multi-Dimensional Approach to Pedagogy
Type: Book
ISBN: 978-1-80071-462-5

Available. Content available
Book part
Publication date: 7 December 2016

Arch G. Woodside

Free Access. Free Access

Abstract

Details

Case Study Research
Type: Book
ISBN: 978-1-78560-461-4

Available. Open Access. Open Access
Article
Publication date: 24 August 2022

Ethan Pancer, Matthew Philp and Theodore J. Noseworthy

Recent research has demonstrated that people are more likely to engage with fatty food content online. One way health advocates might facilitate engagement with healthier…

7348

Abstract

Purpose

Recent research has demonstrated that people are more likely to engage with fatty food content online. One way health advocates might facilitate engagement with healthier, calorie-light foods is to alter how people process food media. This research paper aims to investigate the moderating role of viewer mindset on consumer responses to digital food media.

Design/methodology/approach

Two experiments were conducted by manipulating the caloric density of food media content and/or one’s mindset before viewing.

Findings

Results show that the relationship between nutrition and engagement is moderated by consumer mindset, where activating a more calculative mindset before exposure can elevate social media engagement for calorie-light food media content.

Research limitations/implications

These findings contribute to the domain of obesogenic digital environments and the role of nutrition in consuming food media. By examining how mindsets interact with affective evaluations, this work demonstrates that a default mindset based on instinct can be shifted and thus alter subsequent behavioral intentions.

Practical implications

This work provides insight into what can boost the visibility and engagement of healthy food content on social media. Marketers can help promote healthier food media by cueing consumers to think more deliberately before exposure.

Originality/value

This research builds on recent work by demonstrating how to boost engagement with healthy foods on social media by cueing a more thoughtful mindset.

Details

European Journal of Marketing, vol. 56 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Content available
Book part
Publication date: 5 December 2024

Mike O'Donnell

Free Access. Free Access

Abstract

Details

Crises and Popular Dissent, Second Edition
Type: Book
ISBN: 978-1-83549-549-0

Available. Content available
Book part
Publication date: 14 November 2016

Robert H. Herz

Free Access. Free Access

Abstract

Details

More Accounting Changes
Type: Book
ISBN: 978-1-78635-629-1

Available. Content available
Book part
Publication date: 22 June 2021

John N. Moye

Free Access. Free Access

Abstract

Details

The Psychophysics of Learning
Type: Book
ISBN: 978-1-80117-113-7

Available. Content available
Book part
Publication date: 13 November 2023

Jelena Balabanić Mavrović

Abstract

Details

Eating Disorders in a Capitalist World
Type: Book
ISBN: 978-1-80455-787-7

Available. Content available
Book part
Publication date: 5 October 2011

Abstract

Details

New Directions in Information Behaviour
Type: Book
ISBN: 978-1-78052-171-8

Available. Content available
Book part
Publication date: 30 September 2021

Mike O'Donnell

Abstract

Details

Crises and Popular Dissent
Type: Book
ISBN: 978-1-80043-362-5

1 – 10 of 21
Per page
102050