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Publication date: 17 January 2018

Kai Peters, Richard R. Smith and Howard Thomas

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Rethinking the Business Models of Business Schools
Type: Book
ISBN: 978-1-78754-875-6

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Book part
Publication date: 14 December 2023

Liangrong Zu

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Responsible Management and Taoism, Volume 2
Type: Book
ISBN: 978-1-83797-640-9

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Publication date: 11 November 2019

Fermin Diez, Mark Bussin and Venessa Lee

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Fundamentals of HR Analytics
Type: Book
ISBN: 978-1-78973-964-0

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Article
Publication date: 20 March 2007

Henry A. Davis

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Journal of Investment Compliance, vol. 8 no. 1
Type: Research Article
ISSN: 1528-5812

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Article
Publication date: 25 June 2021

Hafiz Muhammad Naeem and Eleonora Di Maria

The use of modern technologies of the fourth industrial revolution, commonly known as “Industry 4.0” (I4.0), is believed to have considerable potential for product customisation…

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Abstract

Purpose

The use of modern technologies of the fourth industrial revolution, commonly known as “Industry 4.0” (I4.0), is believed to have considerable potential for product customisation. In this context, this paper aims to explore whether or not using these technologies impacts customer participation (CP) in a firm's new product development (NPD) process.

Design/methodology/approach

To empirically test the proposed relationships, the authors collected the North Italian manufacturing firms' data and applied regression analysis.

Findings

Empirical results indicate that, on the one hand, the technologies have their specific and individual impacts, and on the other hand, the firms which use more I4.0 technologies allow more customer participation in their product design and production process. This positive impact is more robust in product design than in the production process.

Practical implications

Managers aiming to benefit from CP should broaden the scope of adopting I4.0 technologies and consider different roles concerning the design and production phases of the new product development process. Recognising the importance and allowing CP in NPD will enable firms to meet the customised demands.

Originality/value

To the best of the authors' knowledge, the proposed relationships of this study have been extensively debated theoretically in the I4.0 context but never empirically tested before. It is one of the few studies which discusses the strategic adoption and the combined use of I4.0 technologies to create more opportunities for product customisation.

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European Journal of Innovation Management, vol. 25 no. 6
Type: Research Article
ISSN: 1460-1060

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Book part
Publication date: 20 June 2017

David Shinar

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Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

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Publication date: 21 July 2022

Ian Ruthven

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Dealing With Change Through Information Sculpting
Type: Book
ISBN: 978-1-80382-047-7

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Book part
Publication date: 18 September 2023

Anthony Sturgess

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The Engaged Business School
Type: Book
ISBN: 978-1-80382-941-8

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Book part
Publication date: 16 August 2021

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Intercultural Management in Practice
Type: Book
ISBN: 978-1-83982-827-0

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Book part
Publication date: 27 September 2021

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Tourism Microentrepreneurship
Type: Book
ISBN: 978-1-83867-463-2

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