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Article
Publication date: 22 February 2013

119

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Journal of Product & Brand Management, vol. 22 no. 1
Type: Research Article
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ISSN: 1061-0421

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Article
Publication date: 24 February 2012

342

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Journal of Product & Brand Management, vol. 21 no. 1
Type: Research Article
DOI:
ISSN: 1061-0421

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