2012 Awards for Excellence

Citation

(2013), "2012 Awards for Excellence", Journal of Product & Brand Management, Vol. 22 No. 1. https://doi.org/10.1108/jpbm.2013.09622aaa.004

2012 Awards for Excellence

Article Type: 2012 Awards for Excellence From: Journal of Product & Brand Management, Volume 22, Issue 1

The following article was selected for this year's Outstanding Paper Award for Journal of Product & Brand Management

``Customers' comparative loyalty to retail and manufacturer brands''

S. Allen BroylesCalifornia State University, Fullerton, California, USA

Robert H. RossWichita State University, Wichita, Kansas, USA

Donna DavisTexas Tech University, Lubbock, Texas, USA

Thaweephan LeingpibulWestern Michigan University, Kalamazoo, Michigan, USA

Purpose - Owing to the increasing market presence and financial success of retail brands, this study seeks to examine the comparative influence of manufacturer brands and retail brands on customers' purchase behaviors.

Design/methodology/approach - The survey was administered to 1,120 samples (of which 200 were returned), with data analyzed using structural equation modeling to test the study's hypotheses.

Findings - The study revealed that customers' loyalty to retail brand(s) has greater influence on their purchase behavior than manufacturer brand(s). It also revealed that attitude toward store brands directly influences one's propensity to switch to retail brands, and mediates relationships between loyalty to manufacturer/retail brands and one's propensity to switch to retail brand(s).

Research limitations/implications - Only one type of retailer was employed in the study. The samples are individuals that have either purchased an item(s) from the retailer, or have at least visited one of their retail sites. The samples had relatively high disposable incomes.

Practicable implications - The study found that retailers may need dissimilar marketing strategies for customers loyal to manufacturer brands and customers loyal to retail brands.

Originality/value - The study provides new and empirical insight into the ongoing debate of the comparative importance of manufacturer and retail brands.

Keywords: Brands, Buying behaviour, Customer loyalty, Retailers, United States of America

www.emeraldinsight.com/10.1108/10610421111134932

This article originally appeared in Volume 24 Number 4, 2010, pp. 240-51, Journal of Product & Brand Management

The following articles were selected for this year's Highly Commended Award

``Intergenerational influence on brand preferences''

Maria Eugenia Perez, Dan Padgett, Willem Burgers

This article originally appeared in Volume 20 Number 1, 2011, Journal of Product & Brand Management

``The impact of private label brands on customer loyalty and product category profitability''

Michael S. Pepe, Russell Abratt, Paul Dion

This article originally appeared in Volume 20 Number 1, 2011, Journal of Product & Brand Management

``Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry''

Arthur W. Allaway, Patricia Huddleston, Judith Whipple, Alexander E. Ellinger

This article originally appeared in Volume 20 Number 3, 2011, Journal of Product & Brand Management