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Book part
Publication date: 4 November 2020

Steven Schlozman

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Arts For Health: Film
Type: Book
ISBN: 978-1-83867-312-3

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Book part
Publication date: 7 December 2023

Zen Tong Chunhua Zheng and Yali Zou

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The Significance of Chinatown Development to a Multicultural America: An Exploration of the Houston Chinatowns
Type: Book
ISBN: 978-1-80455-377-0

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Article
Publication date: 5 April 2021

Sebastian Martin, Daniela Wetzelhütter and Birgit Grüb

The purpose of this paper is to investigate the influence of external factors on the Facebook dialogue. As both weather and point in time substantially. As both weather and point…

669

Abstract

Purpose

The purpose of this paper is to investigate the influence of external factors on the Facebook dialogue. As both weather and point in time substantially. As both weather and point in time substantially influence people’s lives, it can be assumed that both factors may also affect communication on Facebook. To the best of the authors’ knowledge, this is the first study focusing on the impact of the external factors “weather” and “point in time” on a public utility’s Facebook communication.

Design/methodology/approach

The potential influence is explored through the case study of an Austrian public utility. The study focuses on 321 postings, published via the company’s official Facebook account between August 2016 and February 2018.

Findings

The empirical results confirm the influence of “weather” and “point in time” indicators on the stakeholder dialogue. The findings highlight how the relevant items affect the posting behavior of a utility, as well as stakeholders’ reactions, comments and shares.

Originality/value

By introducing both external factors to the social media literature, this paper broadens the understanding of Facebook communications beyond the sender and receiver of digital information. In this way, the research contributes to a more holistic view of Facebook dialogue. It provides practical advice on how social media managers of public utilities may use weather forecasts and “point in time” considerations to more strategically foster stakeholder dialogue in social media.

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International Journal of Energy Sector Management, vol. 15 no. 3
Type: Research Article
ISSN: 1750-6220

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Article
Publication date: 2 November 2012

Vanessa Ann Quintal and David H. Wong

679

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Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 5
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 9 January 2017

Anders Örtenblad

1364

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The Learning Organization, vol. 24 no. 1
Type: Research Article
ISSN: 0969-6474

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Article
Publication date: 1 March 2005

Joseph E. Levangie

Many entrepreneurs are able to manage their businesses within relatively contained and familiar geographical and cultural circles. With a world economy shrinking every day amid a…

1757

Abstract

Many entrepreneurs are able to manage their businesses within relatively contained and familiar geographical and cultural circles. With a world economy shrinking every day amid a flood of digital information, todayʼs entrepreneur is increasingly confronted with opportunities to consider new ways to secure vendors and recruit customers. Many unfamiliar possibilities emerge. Should the entrepreneur venture beyond “comfortable” surroundings to consider international connections? Specifically, what about China? How practical is this fetching business temptation of larger markets and lower-cost subcontractors? What are the social, trade, financial, and political issues? Should a “China strategy” be a true entrepreneurial offensive, or rather a defensive response to competition? Is this “China strategy” the promise of yet another entrepreneurial nirvana? Or is it perhaps again a case of “Be careful of what you wish for; it may really come true?”

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New England Journal of Entrepreneurship, vol. 8 no. 2
Type: Research Article
ISSN: 1550-333X

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Book part
Publication date: 10 October 2024

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Towards a Pacific Island Sociology of Sport
Type: Book
ISBN: 978-1-83753-087-8

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Book part
Publication date: 4 December 2020

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Educating for Ethical Survival
Type: Book
ISBN: 978-1-80043-253-6

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Book part
Publication date: 23 November 2023

Free Access. Free Access

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Migrations and Diasporas
Type: Book
ISBN: 978-1-83797-147-3

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