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Article
Publication date: 4 February 2014

266

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European Journal of Marketing, vol. 48 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 9 May 2016

Rudolf R. Sinkovics, Ruey-Jer "Bryan" Jean and Daekwan Kim

390

Abstract

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International Marketing Review, vol. 33 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 27 March 2009

Gill Wright and Michael Harker

409

Abstract

Details

Marketing Intelligence & Planning, vol. 27 no. 2
Type: Research Article
ISSN: 0263-4503

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Book part
Publication date: 6 March 2009

Abstract

Details

New Challenges to International Marketing
Type: Book
ISBN: 978-1-84855-469-6

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Book part
Publication date: 12 November 2010

Abstract

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Reshaping the Boundaries of the Firm in an Era of Global Interdependence
Type: Book
ISBN: 978-0-85724-088-0

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Article
Publication date: 26 April 2011

1376

Abstract

Details

International Marketing Review, vol. 28 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 26 October 2012

345

Abstract

Details

International Marketing Review, vol. 29 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 19 December 2022

Mehmet Mithat Üner, Ceyhan Cigdemoglu, Yihuai Wang, Aybuke Yalcin and S. Tamer Cavusgil

The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This…

636

Abstract

Purpose

The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization.

Design/methodology/approach

This paper reviews the assumptive conceptualization process based on empirical evidence obtained through qualitative, illustrative and descriptive content analysis methods. Through the collection and qualitative content analysis of milestone papers, this paper demonstrates the fragmentation of the concept of internationalization. This paper reviews the evolving nature of the concept of internationalization, analyzing the accumulative issues associated with defining internationalization, as well as its potential future development.

Findings

This paper introduces a dynamic perspective on the evolving nature of the concept of internationalization and argue there is a need to reconceptualize internationalization in the context of the GVC and sustainability.

Originality/value

After reviewing the context in which the term “internationalization” has been applied and taking into consideration the current trends in the IB, this paper formulates an updated definition of the term internationalization. This paper offers a viewpoint on the future direction of the concept of internationalization in light of the growing importance of sustainability within IB.

Details

Review of International Business and Strategy, vol. 33 no. 4
Type: Research Article
ISSN: 2059-6014

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Article
Publication date: 2 November 2010

894

Abstract

Details

International Marketing Review, vol. 27 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 14 September 2010

731

Abstract

Details

International Marketing Review, vol. 27 no. 5
Type: Research Article
ISSN: 0265-1335

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