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The purpose of this paper is to study the effects of sports sponsorship on brand equity using two managerially related outcomes: price premium and market share.

This study uses a best–worst discrete choice experiment (BWDCE) and compares the outcome with that of the purchase intention scale, an established probabilistic measure of purchase intention. The total sample consists of 409 fans of three soccer teams sponsored by three different competing brands: Nike, Adidas and Puma.

With sports sponsorship, fans were willing to pay more for the sponsor’s product, with the sponsoring brand obtaining the highest market share. Prominent brands generally performed better than less prominent brands. The best–worst scaling method was also 35% more accurate in predicting brand choice than a purchase intention scale.

Future research could use the same method to study other types of sponsors, such as title sponsors or other product categories.

Sponsorship managers can use this methodology to assess the return on investment in sponsorship engagement.

Prior sponsorship studies on brand equity tend to ignore market share or fans’ willingness to pay a price premium for a sponsor’s goods and services. However, these two measures are crucial in assessing the effectiveness of sponsorship. This study demonstrates how to conduct such an assessment using the BWDCE method. It provides a clearer picture of sponsorship in terms of its economic value, which is more managerially useful.

The lasting impact of the COVID-19 pandemic on autistic children and adolescents remains uncertain. Disruptions to routines, social communication and support systems presented unique challenges. The existing body of research has produced inconclusive results, necessitating further investigation to elucidate this ambiguity. This study aims to provide clarity regarding the emotional and behavioral functioning of autistic youth in response to COVID-19 related lockdowns. We further explore distinct subgroups of Autism Spectrum Disorder (ASD), investigating the socially inflexible and demand avoidant profile.

To surpass short-term outcomes, this study examined emotional and behavioral problems (EBPs) by means of the Brief Problem Monitor in 69 autistic youth before, during and after a national lockdown in the Netherlands. Using individualized measurement (Reliable Change Indices), group-level changes were discerned. An exploratory analysis compared individuals from the socially inflexible and demand avoidant profile.

Both on a group and individual level, this findings suggest stability of EBPs in response to the COVID-19 pandemic and its corresponding measures. However, while the demand avoidant profile showed significantly more EBPs compared to the socially inflexible profile prior to the pandemic, the two profiles showed similar EBPs levels during and post-pandemic. Taken together, autistic youth and their families may have exhibited unique adaption strategies toward challenges caused by the pandemic and managed them better than initially expected.

The findings urge to look beyond group level functioning, and rather into nuances in ASD profiles to tailor interventions and support to the needs of autistic youth and families. A novelty of the study consists in having identified two different autism profiles to explain differences among subgroups of ASD.

This paper advocates for and describes the use of provocative statements as a leadership assignment to foster critical thinking. Critical thinking is an essential competency for leaders who must analyze issues and convince others of their point of view as they compete for scarce internal resources. The provocative statement assignment incorporates common elements from long-established practices of Socratic questioning, debate, argumentation analysis, and rhetoric. It challenges students to develop and advocate their point of view on the controversial issues of their field. Preliminary findings of student perceptions of the assignment in a graduate leadership class are presented which suggest the assignment can be a powerful learning tool.