Gabriel Nery-da-Silva, Marcelo Henrique de Araujo and Fernando de Souza Meirelles
The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to…
Abstract
Purpose
The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to cluster in different groups.
Design/methodology/approach
This study carried out cluster analyses on a large sample (N = 9,065) from a nationwide survey on the use of information and communication technology in Brazil.
Findings
Three clusters of e-commerce nonusers were identified: the first cluster is quite reluctant; the second is characterized by disbelief in e-commerce; and the last cluster includes members who must see a product to believe it. Overall, nonusers have different reasons not to shop online, but they also share some similarities in this regard. Furthermore, socioeconomic factors do not seem to affect their behavior. The findings suggest that merchants’ failure to attract customers’ attention and tangibility are the major barriers to e-commerce use.
Practical implications
Even though nonusers have different reasons not to shop online, the key pattern that emerges is the value of tangibility for these individuals, which is a barrier present in all three clusters. This suggests that current marketing strategies and advertisements are ineffective to reach these consumers. Vendors should therefore try different approaches.
Originality/value
The findings contribute to the information systems (IS) literature by bringing a new perspective to the understanding of e-commerce rejection in addition to having managerial implications that involve strategies to attract potential users based on their specificities.
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Keywords
Suyi Mao, Guiming Xiao, Jaeyoung Lee, Ling Wang, Zijin Wang and Helai Huang
This study aims to investigate the safety effects of work zone advisory systems. The traditional system includes a dynamic message sign (DMS), whereas the advanced system includes…
Abstract
Purpose
This study aims to investigate the safety effects of work zone advisory systems. The traditional system includes a dynamic message sign (DMS), whereas the advanced system includes an in-vehicle work zone warning application under the connected vehicle (CV) environment.
Design/methodology/approach
A comparative analysis was conducted based on the microsimulation experiments.
Findings
The results indicate that the CV-based warning system outperforms the DMS. From this study, the optimal distances of placing a DMS varies according to different traffic conditions. Nevertheless, negative influence of excessive distance DMS placed from the work zone would be more obvious when there is heavier traffic volume. Thus, it is recommended that the optimal distance DMS placed from the work zone should be shortened if there is a traffic congestion. It was also revealed that higher market penetration rate of CVs will lead to safer network under good traffic conditions.
Research limitations/implications
Because this study used only microsimulation, the results do not reflect the real-world drivers’ reactions to DMS and CV warning messages. A series of driving simulator experiments need to be conducted to capture the real driving behaviors so as to investigate the unresolved-related issues. Human machine interface needs be used to simulate the process of in-vehicle warning information delivery. The validation of the simulation model was not conducted because of the data limitation.
Practical implications
It suggests for the optimal DMS placement for improving the overall efficiency and safety under the CV environment.
Originality/value
A traffic network evaluation method considering both efficiency and safety is proposed by applying traffic simulation.
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Vina Paramitha, Ser Zian Tan and Weng Marc Lim
Amidst growing concerns about environmental sustainability, brands face the challenge of upholding authenticity in their green marketing efforts. While existing research primarily…
Abstract
Purpose
Amidst growing concerns about environmental sustainability, brands face the challenge of upholding authenticity in their green marketing efforts. While existing research primarily focuses on understanding and preventing greenwashing, there is a critical need to explore its consequences and mitigation strategies. This study aims to investigate the effects of greenwashing across varying levels of severity on consumer forgiveness and brand attitude, with growth beliefs and apology sincerity serving as moderators.
Design/methodology/approach
This study conducted a between-subjects online experiment in two phases: Phase 1 examined the effects of greenwashing severity on brand attitude, mediated by consumer forgiveness and moderated by their growth beliefs, whereas Phase 2 tested the moderating role of apology sincerity.
Findings
This study identifies different types of greenwashing and reveals that higher perceived severity of active greenwashing worsens brand attitude through reduced consumer forgiveness. However, consumers with stronger growth beliefs show greater forgiveness, moderating the negative impact of greenwashing severity. Crucially, a sincere apology effectively mitigates the detrimental effects of greenwashing severity on brand attitude.
Research limitations/implications
This study offers actionable insights for brand managers, highlighting that fostering growth beliefs and offering sincere apologies can mitigate the negative impacts of greenwashing.
Originality/value
This study advances the greenwashing literature by highlighting the negative consequences of greenwashing on consumer forgiveness and brand attitude, and underscoring the role of growth beliefs and apology sincerity as effective mitigation strategies.
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This article aims to explain the role of philosophical anchors and research paradigms in business research, and how they can be extrapolated in the transformative era of…
Abstract
Purpose
This article aims to explain the role of philosophical anchors and research paradigms in business research, and how they can be extrapolated in the transformative era of automation, digitalization, hyperconnectivity, obligations, globalization and sustainability (ADHOGS) in the midst of disruption, volatility, uncertainty, complexity and ambiguity (DVUCA).
Design/methodology/approach
This article entails a general review based on the 3Es of exposure, expertise and experience, delving into the ontological, epistemological, methodological, axiological and rhetorical aspects of the major research paradigms—i.e. positivism, post-positivism, constructivism, interpretivism and pragmatism—and their interplay with the emergent trends shaping business research.
Findings
This article underscores the multifaceted nature of business research in the modern day, with an increasing need for blending, or shifting between, research paradigms to address the complex issues arising from automation, digitalization, hyperconnectivity, obligations, globalization and sustainability (ADHOGS). This article also highlights the nuanced interplay between research paradigms and theoretical perspectives, demonstrating the rich, diverse potential of business research inquiries.
Research limitations/implications
While this article provides a broad overview of the interplay between research paradigms and emerging trends, future research could explore each of these interplays in greater detail, conducting empirical studies or utilizing specific case studies.
Practical implications
Researchers and practitioners should be open to adopting, combining or switching between different paradigms according to the demands of their research questions, context and trends shaping the business landscape, thereby underscoring the need for methodological flexibility and reflexivity in business research.
Social implications
The shift toward embracing digital transformations and integrating sustainability in business research holds significant implications, driving socially responsible and sustainable business practices at the micro-level, and by extension, industrial revolution and sustainable development at the macro-level.
Originality/value
This article offers a holistic and contextualized view of the philosophy of science and research paradigms for business research, bridging the gap between philosophical foundations and contemporary research trends.
Details
Keywords
- Philosophy of science
- Research paradigm
- Epistemology
- Ontology
- Methodology
- Axiology
- Rhetoric
- Positivism
- Post-positivism
- Constructivism
- Interpretivism
- Pragmatism
- Automation
- Digitalization
- Hyperconnectivity
- Obligation
- Globalization
- Sustainability
- ADHOGS
- Disruption
- Volatility
- Uncertainty
- Complexity
- Ambiguity
- DVUCA
- Transformative
- Transformation
Jirapol Jirakraisiri, Yuosre F. Badir and Björn Frank
Many firms struggle to implement strategies that can successfully enhance the environmental sustainability of their processes. Drawing on the theories of green intellectual…
Abstract
Purpose
Many firms struggle to implement strategies that can successfully enhance the environmental sustainability of their processes. Drawing on the theories of green intellectual capital and complementary assets, this study develops a model describing the mechanism whereby firms can translate a green (i.e., environmental) strategy into a superior green process innovation performance (GPIP).
Design/methodology/approach
Regression analysis of multi-source survey data collected from 514 managers at 257 firms (257 top management members and 257 safety or environmental managers) was used to test the hypotheses.
Findings
A firm's green strategic intent has positive effects on the three aspects of green intellectual capital (i.e., human, organizational and relational capital). In turn, these three aspects have positive effects on GPIP. Moreover, green organizational capital positively moderates the effect of green relational capital on GPIP, whereas it negatively moderates the effect of human capital on GPIP.
Research limitations/implications
In order to implement a green strategy successfully, especially in polluted industries such as the chemical industry, managers need to develop not only the firm's tangible resources but also its intangible resources. The more they invest in green organizational capital, the higher the level of GPIP that can be achieved. On average, a firm's green human capital is more important than its organizational and relational capital. Moreover, its organizational capital helps capture the benefits of its relational capital, but it impairs the creativity of its human capital.
Originality/value
The authors contribute to the literature on green strategy implementation by suggesting that green intellectual capital plays a mediating role in the relationship between a firm's green strategic intent and GPIP.
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Mark E. Mendenhall, Frank C. Butler, Philip T. Roundy and Andrew F. Ehat
This paper aims to study the formation and preservation of behavioral integration (BI) in the top management team (TMT) of The Church of Jesus Christ of Latter-day Saints from…
Abstract
Purpose
This paper aims to study the formation and preservation of behavioral integration (BI) in the top management team (TMT) of The Church of Jesus Christ of Latter-day Saints from 1844 to the present.
Design/methodology/approach
An analytically structured history approach within a case exemplar framework is adopted. Theoretical insights are extrapolated from the case study to form a process model of BI formation and preservation in TMTs.
Findings
The findings reveal that three factors primarily influence BI creation (induction, education and cementation) and that BI is preserved via an iterative process that is driven by CEO conservatorship, intentional mentoring and social modeling.
Originality/value
This study investigates an unexplored area in upper echelons theory: the process by which BI is formed and preserved in TMTs and presents a process model of BI formation and preservation that shifts attention in the literature from analyses of the effect of BI on various organizational outcomes to how it can be formed in the first place and then preserved.
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João M.M. Lopes, Sofia Gomes and Tiago Trancoso
Green consumption is fundamental to sustainable development, as it involves adopting practices and technologies that reduce the environmental impact of human activities. This…
Abstract
Purpose
Green consumption is fundamental to sustainable development, as it involves adopting practices and technologies that reduce the environmental impact of human activities. This study aims to analyze the influence of consumers’ green orientation on their environmental concerns and green purchase decisions. Furthermore, the study investigates the mediating role of consumers’ environmental concerns in the relationship between pro-sustainable orientation and green purchase decisions.
Design/methodology/approach
This study uses a quantitative methodology, applying the partial least squares method to a sample of 927 Portuguese consumers of green products. The sample was collected through an online survey.
Findings
Perceived benefits and perceived quality of products play a positive and significant role in influencing green behavior, especially when consumers are endowed with greater environmental concerns. In addition, consumers’ awareness of the prices of green products and their expectations regarding the future benefits of sustainable consumption positively impact green consumption behavior, further intensifying their environmental concerns.
Practical implications
According to the present findings, companies should adopt a holistic and integrated approach to promote green consumption. This means creating premium eco-friendly products, communicating their benefits, addressing the cost factor, emphasizing the future impact of eco-friendly options and raising consumers’ environmental awareness.
Social implications
It is critical that environmental education is a priority in schools and that there are political incentives for green behaviors. In addition, media campaigns can be an important tool to raise awareness in society.
Originality/value
The results of this study provide important insights for companies on consumer engagement in the circular economy. Deepening knowledge of the antecedents of consumers’ environmental concerns contributes to a deeper understanding of green purchasing decision behavior, allowing companies to support new business strategies.