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Kirk Hazlett

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Article

Publication date: 31 October 2008

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

Kirk Hazlett

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291

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Journal of Product & Brand Management, vol. 17 no. 7

Type: Research Article

DOI: https://doi.org/10.1108/10610420810916407

ISSN: 1061-0421

Keywords

Brand management
Corporate communications
Marketing language

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Article

Publication date: 13 July 2012

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Kirk Hazlett

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1429

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Journal of Product & Brand Management, vol. 21 no. 4

Type: Research Article

DOI: https://doi.org/10.1108/10610421211246748

ISSN: 1061-0421

Keywords

Social media
Digital business strategy
Social enterprise
Stakeholder engagement

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Article

Publication date: 21 August 2009

The Truth about Creating Brands People Love

Kirk Hazlett

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928

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Journal of Product & Brand Management, vol. 18 no. 5

Type: Research Article

DOI: https://doi.org/10.1108/10610420910981882

ISSN: 1061-0421

Keywords

Brands
Guides and handbooks

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Article

Publication date: 17 August 2012

Reputation Management: The Key to Successful Public Relations and Corporate Communication (2nd ed.)

Kirk Hazlett

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1621

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Journal of Product & Brand Management, vol. 21 no. 5

Type: Research Article

DOI: https://doi.org/10.1108/10610421211253669

ISSN: 1061-0421

Keywords

Corporate communication
Reputation management
Market capitalization
Reputational capital
Corporate ethics
Social media
Corporate responsibility

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Article

Publication date: 27 March 2007

The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs (1st ed.)

Kirk Hazlett

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368

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Journal of Consumer Marketing, vol. 24 no. 2

Type: Research Article

DOI: https://doi.org/10.1108/07363760710737148

ISSN: 0736-3761

Keywords

Ideas generation
Marketing communications
Advertising
Marketing strategy

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Article

Publication date: 20 September 2011

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business

Kirk Hazlett

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1719

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Journal of Product & Brand Management, vol. 20 no. 6

Type: Research Article

DOI: https://doi.org/10.1108/10610421111166667

ISSN: 1061-0421

Keywords

Marketing
Brand management
Marketing technology
Social media
Business‐to‐business

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Article

Publication date: 19 July 2013

The B2B Social Media Book (1st edition)

Kirk Hazlett

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1242

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Journal of Product & Brand Management, vol. 22 no. 4

Type: Research Article

DOI: https://doi.org/10.1108/JPBM-08-2012-0173

ISSN: 1061-0421

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Article

Publication date: 1 August 2008

Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience (1st ed.)

Kirk Hazlett

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288

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Details

Journal of Consumer Marketing, vol. 25 no. 5

Type: Research Article

DOI: https://doi.org/10.1108/07363760810890570

ISSN: 0736-3761

Keywords

Communication management
Multimedia
Communication technology

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Article

Publication date: 1 August 2005

Full Frontal PR: Building Buzz about Your Business, Your Product, or You

Kirk Hazlett

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254

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Journal of Product & Brand Management, vol. 14 no. 5

Type: Research Article

DOI: https://doi.org/10.1108/10610420510616403

ISSN: 1061-0421

Keywords

Public relations
Product management
Communication

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Article

Publication date: 3 July 2007

Public Relations Strategy (2nd ed.)

Kirk Hazlett

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950

Abstract

Details

Journal of Consumer Marketing, vol. 24 no. 4

Type: Research Article

DOI: https://doi.org/10.1108/07363760710756048

ISSN: 0736-3761

Keywords

Public relations
Corporate communications
Corporate strategy

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