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Discusses the importance of brands to children, and the importance of children to brands. Emphasises that children have a strong awareness of brands from a young age, and reports research on their identification of familiar brands (McDonalds was the best known). Describes a cluster analysis project on mothers with children from 0 to 4, relating the mothers’ lifestyle and demographic characteristics to their views of how their children should behave. Relates these households to the growth of preschool licenses: the licensing market targets these families and the licenses are backed up by TV programming. Concludes that the advent of licensing has fundamentally altered the nature of brands.

To demonstrate and discuss how New Media and TV can work together in a structured form to produce more potent Communication plans. Targeting Children and young people.

By way of Qualitative research, and in house research systems and viewpoints based upon working on a number of child targeted campaigns over the last 20 years.

That TV advertising does not seem to be working In the way it “USED” to and that a communication gap has appeared.

The concept of a new type of GRP – Power GRP (TV or otherwise) that takes account of potential communication transfer in a cluttered communication environment and which tries to bridge the aforementioned gap.

TV advertising is not what it used to be for Kids and Young Adults. There's a proliferation of programming and channel choice; more communication clutter and poorly targeted, lower quality TV commercials. Moreover the New Media is biting into the time that young people watch TV at home which of course includes the Ads. The Internet will become more important to this target market as penetration increases and broadband delivery becomes the affordable norm. But using Ad Banners to do the job alone will not suffice in today's Net Generation Culture. This article discusses the key issues confronting marketers who want to get mote ‘click’ from their ‘digital spends’.

The Swedes don't like it, nor do the Greeks, the Germans don't understand it, the French think it's ‘d'accord’ and the British just accept it as an ever increasing part of modern day life. This article looks at what ‘it’ is and who is right… morally or otherwise.

This paper offers a constructivist theory of governance. It begins by challenging rational choice and institutionalist accounts for neglecting meanings. If we are to take meanings seriously, we need to allow for the constructed nature of governance − governance depends on concepts that are themselves in part products of wider webs of belief. The rest of the paper argues, first, that constructivism is compatible with various forms of realism, and, second, that constructivism is strengthened by recognition of situated agency.

The purpose of this study was to investigate the participants' attitudes toward the ethical issues caused by collecting social media data (SMD) for research, as well as the effects of familiarity, trust and altruism on the participants' attitudes toward the ethics of SMD research. It is hoped that through this study, scholars will be reminded to respect participants and engage in ethical reflection when using SMD in research.

This study adopted social media users as its research subjects and used Sina Microblog, the world's largest Chinese social media platform, as the example. Based on the 320 valid responses collected from a survey, structural equation modeling was employed to examine the research model.

The results indicated that altruism, familiarity and trust have significant influences on participants' attitudes toward the ethics of SMD research, and familiarity also influences attitudes through the mediating role of trust and altruism.

This study explored the mechanism underlying the relationship between the determining factors and participants' attitudes toward the ethics of SMD research, and the results demonstrated that the informed consent mechanism is an effective way to communicate with participants and that the guiding responsibility of the platform should be improved to standardize SMD research.

The auditing profession has been an important feature of industrialized economies for many years. The manner in which the auditing profession is regulated in the insurance industry, therefore, is worthy of investigation in light of the recent collapse of Heath International Holdings (HIH) which is currently recorded as the biggest corporate collapse in Australia's history. Two questions remain: did the HIH auditors carry out the work ethically and responsibly? Did the regulators fulfill their responsible roles? Among all factors that have led to the collapse of HIH, that of the auditor's role and the auditing profession's ethics has assumed particular importance.

Women in medicine face barriers that hinder progress toward top leadership roles, and the industry remains plagued by the grand challenge of gender inequality. The purpose of this study was to explore how subtle and overt gender biases affect women physicians, physician leaders, researchers, and faculty working in academic health sciences environments and to further examine the association of these biases with workplace satisfaction. The study used a convergent mixed methods approach. Sampling from a list of medical schools in the United States, in conjunction with a list of each state's medical society, the authors analyzed the quantitative survey responses of 293 women in medicine. The authors conducted ordinary least squares multiple regression to assess the relationship of gender barriers on workplace satisfaction. Additionally, 132 of the 293 participants provided written open-ended responses that were explored using a qualitative content analysis methodology. The survey results showed that male culture, lack of sponsorship, lack of mentoring, and queen bee syndrome were associated with lower workplace satisfaction. The qualitative results provided illustrations of how participants experienced these biases. These results emphasize the obstacles that women face and highlight the detrimental nature of gender bias in medicine. The authors conclude by presenting concrete recommendations for managers endeavoring to improve the culture of gender equity and inclusivity.

Introducing additive manufacturing (AM) in a multinational corporation with a global spare parts operation requires tools for a dynamic supplier selection, considering both cost and delivery performance. In the switchover to AM from conventional manufacturing, the objective of this study is to find situations and ways to improve the spare parts service to end customers.

In this explorative study, the authors develop a procedure – in collaboration with the spare parts operations managers of a case company – for dynamic operational decision-making for the selection of spare parts supply from multiple suppliers. The authors' design proposition is based on a field experiment for the procurement and delivery of 36 problematic spare parts.

The practice intervention verified the intended outcomes of increased cost and delivery performance, yielding improved customer service through a switchover to AM according to situational context. The successful operational integration of dynamic additive and static conventional supply was triggered by the generative mechanisms of highly interactive model-based supplier relationships and insignificant transaction costs.

The dynamic decision-making proposal extends the product-specific make-to-order practice to the general-purpose build-to-model that selects the mode of supply and supplier for individual spare parts at an operational level through model-based interactions with AM suppliers. The successful outcome of the experiment prompted the case company to begin the introduction of AM into the company's spare parts supply chain.

Until the early 1970s the infamous ‘White Australia Policy’ restricted certain types of migrants from entering Australia, particularly those of Asian background, with the goal of creating an ‘Anglo-Celtic’ Australian nation. Post-war mass migration, mostly from Europe, had a significant impact on the ethnic composition of the population. Despite attempts to enforce a mostly ‘British’ migration, the resulting programme would see migrants come from many non-British source countries. This ultimately pressured the government into recognition of cultural diversity and eventually in the early 1970s through the proposition of a multicultural approach. In 1973 multiculturalism was officially introduced slowly becoming a defining national asset. From 1933 to 2001, Italians were the second largest migrant group contributing to Australia’s cultural ‘make-up’, right after the ‘Anglo-Celtic’ segment of the overseas-born population (UK, New Zealand and Ireland). However, the Italian migration of the 1950s and 1960s is a closed chapter of Australian migration history, and Australia now embraces migration from countries where it was initially rejected in the pre-1970s period – Asians, particularly those from China and India. While looking at the specific cases of Italian and Chinese settlement in Australia, this chapter also provides an historical overview of Australian migration policies. We argue that the gradual inclusion of non-British migrants in Australia has been guided since 1901 Federation by a form of ‘economic opportunism’ rather than a real intention to change the ethnic make-up of the population and identity of the nation. Despite forming and maintaining strategic partnerships with Asian countries, migration to Australia is still dominated by the need to preserve a distinctive ‘Anglo-Celtic’ character.