E‐Pester Power Vs. Digital Parent‐Child Negotiation

Abstract

The Swedes don't like it, nor do the Greeks, the Germans don't understand it, the French think it's ‘d'accord’ and the British just accept it as an ever increasing part of modern day life. This article looks at what ‘it’ is and who is right… morally or otherwise.

Citation

Welter, D. (2000), "E‐Pester Power Vs. Digital Parent‐Child Negotiation", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 265-269. https://doi.org/10.1108/eb027618