Ron Seaver is in a unique position within the sport industry. He has worked on both sides of the sponsorship business, selling sponsorships for teams and assisting corporations in…
Abstract
Ron Seaver is in a unique position within the sport industry. He has worked on both sides of the sponsorship business, selling sponsorships for teams and assisting corporations in securing productive sponsorship. In his current role as President and CEO of Seaver Marketing Group, Ron is working to bring all parties in the sponsorhip industry together. Here he talks to Dr David Stotlar, of the University of Northern Colorado, sharing his experience and his insights.
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Jean-François Richard is the Director of Marketing for Amaury Sport Organisation (ASO), a major organizer of sporting events in Europe, including the Tour de France: in this…
Abstract
Jean-François Richard is the Director of Marketing for Amaury Sport Organisation (ASO), a major organizer of sporting events in Europe, including the Tour de France: in this interview, we learn more about the Tour de France and the different events organized by ASO.