An Interview with Ron Seaver, President and CEO of Seaver Marketing Group

Abstract

Ron Seaver is in a unique position within the sport industry. He has worked on both sides of the sponsorship business, selling sponsorships for teams and assisting corporations in securing productive sponsorship. In his current role as President and CEO of Seaver Marketing Group, Ron is working to bring all parties in the sponsorhip industry together. Here he talks to Dr David Stotlar, of the University of Northern Colorado, sharing his experience and his insights.

Citation

Stotlar, D. (2001), "An Interview with Ron Seaver, President and CEO of Seaver Marketing Group", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 4, pp. 10-20. https://doi.org/10.1108/IJSMS-02-04-2001-B003