Noel Scott, Brent Moyle, Ana Cláudia Campos, Liubov Skavronskaya and Biqiang Liu
Angela Tarabella, Andrea Apicella, Sara Tessitore and Maria Francesca Romano
The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims…
Abstract
Purpose
The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences and the elements that have the greatest influence on the presence of the claims in food advertising.
Design/methodology/approach
On the basis of the research conducted by Pratt and Pratt (1995), revised and adapted to the Italian food context, the authors designed a matrix of 1,316 advertisements, which were selected based on the analysis of 67,340 advertisements and using the reference to the food sector as a discriminator. The advertisements were extrapolated from a sample of six Italian magazines, so as to determine the extent to which the various demographic groups in Italy are exposed to print advertising for food, beverages and food supplements. The authors examined the frequency of the relevant advertising forms over a period of four years, from January 2014 to December 2017.
Findings
The results revealed the main types of claims used in the four-year period, as well as the statistically significant differences between the different magazine panels, as concerns the frequency and the types of messages. Moreover, a strong relationship between the number of advertisements in the magazines and the time of the year was also ascertained, as well as significant gender variations.
Originality/value
This study introduces the trends and dynamics of the Italian printed advertising for food to the relevant scientific literature. The results yielded by this research have added further implications and contributions to the existing studies, as concerns claim diffusion based on type, gender and seasonality, and the authors also provide important insights to various socio-economical stakeholders.
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Currently, India has forayed into signing numerous trade agreements with heightened activity being witnessed in recent times. Although government officials anticipate that free…
Abstract
Purpose
Currently, India has forayed into signing numerous trade agreements with heightened activity being witnessed in recent times. Although government officials anticipate that free trade agreements (FTAs) may potentially enhance exports, numerous exporting firms, particularly the smaller firms remain unaware of the benefits of preferential tariffs. To understand the perceptions relating to the utility of these trade agreements by India’s textile and garment exporter community.
Design/methodology/approach
To accomplish this aim, we conducted in-depth interviews with 16 Indian exporters and two policymakers in the textile and clothing sector. Further, themes and subthemes were obtained using qualitative content analysis.
Findings
The results reveal a lack of exporters’ knowledge on the use of trade agreements and their complementary nature as a major impediment to the trade agreements’ usage, the administrative costs are considered high, especially by the smaller enterprises. Further, more public support is demanded by the exporters in the employment of trade agreements.
Practical implications
To ensure the success of FTAs, coordinated government efforts in the sector are essential to boost production and, consequently, enhance trade. The study offers vital policy implications for making the FTA model successful for the stakeholders as well as meeting the government’s economic objectives.
Originality/value
This is the first study, specifically targeting India’s textile and garment exporters to explore their perceptions of trade agreements. This study offers a novel understanding of how trade agreements are perceived and utilized at the grassroots level of international trade.
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Carla Curado, Paulo Lopes Henriques, Helena Mateus Jerónimo and Lucía Muñoz-Pascual
Salma Habachi, Jorge Matute and Ramon Palau-Saumell
This study aims to examine the impact of the gameful experience on behavioural outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new model that…
Abstract
Purpose
This study aims to examine the impact of the gameful experience on behavioural outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new model that investigates the relationship between the gameful experience, brand loyalty and intention to use gamified branded applications in the sports context. In addition, it explores the mediating role of customer–brand engagement (CBE) and the moderating role of self-image congruity (SIC).
Design/methodology/approach
A sample of 436 active users of sport-related branded gamified applications was used to test the model. Data was collected from online sports forums, brands’ Facebook communities and during sporting events.
Findings
Results indicate that the gameful experience positively and directly impacts behavioural intentions but does not directly influence brand loyalty. This relationship becomes partially significant when mediated by CBE. In addition, results show that users with high levels of SIC are more likely to continue using the gamified application, whereas users with low levels are more likely to engage with the brand.
Originality/value
This study expands the gamification literature in the sports sector by revealing the importance of the gameful experience in driving loyalty, behavioural intentions and CBE. It proposes a new model that sheds light on the emotional aspect of the interaction between a user and a gamified system and the importance of exploring the effects of moderators, such as SIC, in these relationships.
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Ioan Mihangel Charnley-Parry, Elias Keller, Ivan Sebalo, John Whitton, Linden J. Ball, Beth Helen Richardson and John E. Marsh
Nuclear energy is a contested topic, requiring trade-offs in energy independence, ethicality and uncertainty. Anthropogenic climate change complicates these decisions further…
Abstract
Purpose
Nuclear energy is a contested topic, requiring trade-offs in energy independence, ethicality and uncertainty. Anthropogenic climate change complicates these decisions further, with nuclear energy competing with other low-carbon and sustainable energy sources. Decisions about nuclear energy’s role, as part of a sustainable energy system, must be made in cooperation with all stakeholders. However, it is unclear how the public is involved in these decisions in the UK. This study aims to address this gap, exploring the degree to which public participation has occurred in the UK.
Design/methodology/approach
This paper conducted a scoping review of public participation in UK nuclear energy decision-making in the context of sustainable energy transitions, where the government retains and promotes nuclear energy as part of a sustainable energy system. Following a systematic literary search, this paper reviewed 28 academic and grey literature documents.
Findings
Public participation has primarily been conducted as consultations rather than active participation. There is limited evidence that consultations have meaningfully contributed to politically and socially responsible (i.e. individuals and groups working together for community benefit) decision-making, with public opinion on nuclear energy’s role being divided and is influenced by how it is framed.
Originality/value
Social aspects of nuclear energy development have historically received less attention than environmental and economic elements; the role of engagement and participation is relatively rare. Modern literature reviews in this context are largely absent, a gap this paper originally contribute to. This paper suggest ways in which how effective, inclusive engagement process could contribute to a fairer, responsible decision-making process and energy system in the UK.
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The government of Korea considers the promotion of Free Trade Agreements (FTA) as necessary to develop its economy into an open trading nation. As for the countries with which the…
Abstract
The government of Korea considers the promotion of Free Trade Agreements (FTA) as necessary to develop its economy into an open trading nation. As for the countries with which the Korean government is actively investigating possible FTAs, there are Japan, Singapore, the Association of South East Asian Nations (ASEAN,) and Mexico. For the time-being, the FTA with Japan seems to be a critical one in practicing Korea s FTA policy. Recently, Korean industries show negative positions against a Korea-Japan FTA, with strong opposition from the labor union insisting that it is evident that Korea will sustain damages in the short-run and the dynamic (long-term) benefits are still ambiguous and uncertain. Regardless of whether their argument is correct or not, it will be difficult for Korea to conclude the FTA with Japan unless there is concrete confidence of balanced economic gains through the FTA between the two countries.
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Since it is difficult for researchers to access data for the North Korean economy, they typically choose a proxy economy for estimating the economic impact of the unification of…
Abstract
Since it is difficult for researchers to access data for the North Korean economy, they typically choose a proxy economy for estimating the economic impact of the unification of the two Koreas using a computational general equilibrium (CGE). This paper aims to identify the best proxy economy for North Korea out of the 140 economies (countries) in the Global Trade Analysis Project (GTAP) database version 9.1, which was published in mid-2015. (Ed- if your study aim is ‘to identify the best proxy economy for North Korea’, then you must state your study finding here in the abstract, and also in the conclusion, i.e., Romania) This paper evaluates the input-output (IO) tables for the North Korean economy in existing studies. Comparing the coefficients for North Korea in existing studies with those of the countries selected for this paper, substantial differences were found, especially for the services sector. This casts some doubt on the IO tables in the existing studies on the North Korean economy.