Search results

1 – 10 of 670
Open Access
Article
Publication date: 25 September 2023

Md Sajjad Hosain and Abdullah Mohammad Ahshanul Mamun

This empirical paper is an endeavor to explore the relationship between social media advertising (SMA) and customers' purchase intention (CPI) in three South Asian countries. SMA…

2195

Abstract

Purpose

This empirical paper is an endeavor to explore the relationship between social media advertising (SMA) and customers' purchase intention (CPI) in three South Asian countries. SMA was further divided into three relevant dimensions: perceived relevance (PR), perceived informativeness (PI) and perceived credibility (PC). Furthermore, the authors incorporated a single mediator: customers' brand consciousness (CBC) to test the mediating effects on the direct relationships.

Design/methodology/approach

The authors purposively selected 1937 fashion-conscious individuals based on a cross-sectional survey design. The authors applied SPSS 25 for explanatory statistics and structural equation modeling (SEM) (through AMOS 25) for testing the hypothesized relationships.

Findings

Based on the responses and the application of statistical measures, the authors revealed that all of the three dimensions of SMA have significant positive relationships with CPI. CBC is also significantly and positively related to CPI. Regarding the mediating effects, CBC was identified to have full mediation effects on the relationships between PR and CPI and PI and CPI. On the contrary, the same variable was found to have partial mediation on the relationship between PC and CPI.

Originality/value

South Asia is a growing business hub and the largest consumer market in terms of population. This empirical study was undertaken to reveal the role of SMA on CPI in the three highly populated South Asian countries, which is rare in academia. The outcomes of this empirical study are expected to be useful for further research attempts regarding SMA and consumer behavior. Businesses and policymakers are also expected to benefit from formulating SMA-related strategies to retain present buyers as well as attract the prospective ones.

Details

Business Analyst Journal, vol. 44 no. 2
Type: Research Article
ISSN: 0973-211X

Keywords

Open Access
Article
Publication date: 26 November 2019

Nguyen Thi Tuyet Mai

The purpose of this paper is to investigate the impact of materialistic values on purchase intention (PI) toward green products among consumers in Vietnam and Taiwan, two Asian…

5480

Abstract

Purpose

The purpose of this paper is to investigate the impact of materialistic values on purchase intention (PI) toward green products among consumers in Vietnam and Taiwan, two Asian countries with different levels of economic development.

Design/methodology/approach

This research employs the extended theory of planned behavior (TPB) with an integration of materialism. To serve the purpose of this study, two consumer surveys were conducted in Hanoi (Vietnam) and Taipei (Taiwan). The structural equation modeling was employed to test the proposed model and hypotheses.

Findings

This study examined the impact of some antecedents of green PI among consumers in Vietnam and Taiwan, focusing on the indirect impact of materialistic values (through attitude). All five hypotheses received support from the Vietnam data, confirming the significant impacts of materialistic values (i.e. success and happiness) on attitude, and all three antecedents from the TPB model (i.e. attitude, subjective norms and perceived behavioral control) as positive predictors of green PI. For the Taiwan data, the findings were similar to those from the Vietnam data, except insignificant impact of success value on attitude toward buying green products.

Originality/value

This research is expected to contribute to the extant literature by enriching the knowledge of the interesting and important relationship between materialistic values and green purchase behavior among consumers in two Asian markets where, to the author’s best understanding, only modest research effort has been given to explore this topic.

Details

Journal of Economics and Development, vol. 21 no. 2
Type: Research Article
ISSN: 2632-5330

Keywords

Open Access
Book part
Publication date: 8 February 2019

Alison Bowes and Alison Dawson

Abstract

Details

Designing Environments for People with Dementia
Type: Book
ISBN: 978-1-78769-974-8

Content available
Article
Publication date: 10 January 2020

Javier Daniel Ho and Paul Bernal

The purpose of this paper is to fit a logit model for dry bulkers transporting grains through the Panama Canal versus alternative routes destined to East Asia, originating on the…

2137

Abstract

Purpose

The purpose of this paper is to fit a logit model for dry bulkers transporting grains through the Panama Canal versus alternative routes destined to East Asia, originating on the US Gulf and East Coast. This is with the purpose of better understanding the attributes.

Design/methodology/approach

In this paper, grain transits both through the Panama Canal and alternative routes, which are examined, and a logit model is developed to explain the route decision from a carrier/vessel operator point of view.

Findings

Transit draft is the most important attribute in the route decision process for grains according to this study. Also, Panamax bulkers are the preferred vessel size into China, especially through the Cape of Good Hope route, impacting Panama Canal’s market share for grains.

Research limitations/implications

This research used only a full year of grain traffic data approximating fiscal year 2018 (October 1, 2017 to September 30, 2018). Data will come mostly from the Panama Canal transit data and observations using IHS’s Market Intelligence Network (MINT).

Originality/value

This paper is highly dependent on visual observations of grains vessels through alternative routes using AIS data from MINT software.

Details

Maritime Business Review, vol. 5 no. 1
Type: Research Article
ISSN: 2397-3757

Keywords

Open Access
Book part
Publication date: 1 May 2019

Arturas Kaklauskas, Irene Lill, Dilanthi Amaratunga and Ieva Ubarte

This article’s purpose is to develop The Model for Smart, Self-learning and Adaptive Resilience Building (SARB).

Abstract

Purpose

This article’s purpose is to develop The Model for Smart, Self-learning and Adaptive Resilience Building (SARB).

Design/Methodology/Approach

Products and patents of methods and systems analysis was carried out in the fields of BIM application, Smart, Self-learning and Adaptive Resilience Building. Based on other researchers’ findings, The SARB Model was proposed.

Findings

Analysis of the literature showed that traditional decisions on the informational modelling do not satisfy all the needs of smart building technologies owing to their static nature. The SARB Model was developed to take care of its efficiency from the brief stage to the end of its service life.

Research Limitations/Implications

The SARB Model was developed to take care of its efficiency from the brief stage to the end of its service life. The SARB Model does have some limitations: (1) the processes followed require the collection of much unstructured and semi-structured data from many sources, along with their analyses to support stakeholders in decision-making; (2) stakeholders need to be aware of the broader context of decision-making and (3) the proposal is process-oriented, which can be a disadvantage during the model’s implementation.

Practical Implications

Two directions can be identified for the practical implications of the SARB Model. The initial expectation is the widespread installation of SARB Model within real estate and construction organisations. Furthermore, development of the SARB Model will be used to implement the ERASMUS+ project, “Advancing Skill Creation to ENhance Transformation—ASCENT” Project No. 561712-EPP-1-2015-UK-EPPKA2-CBHE-JP.

Originality/Value

The practical implications of this paper are valuable.

Details

10th Nordic Conference on Construction Economics and Organization
Type: Book
ISBN: 978-1-83867-051-1

Keywords

Content available
Book part
Publication date: 7 December 2020

Abstract

Details

Organizational Hybridity: Perspectives, Processes, Promises
Type: Book
ISBN: 978-1-83909-355-5

Open Access
Article
Publication date: 26 September 2023

Sakshi Vasudeva

The study was done to review the existing literature available on the theme using a popular technique known as a bibliometric review. The purpose was to explore important…

2213

Abstract

Purpose

The study was done to review the existing literature available on the theme using a popular technique known as a bibliometric review. The purpose was to explore important bibliometric trends such as geographical distribution of research; the most relevant countries and institutions and important collaboration networks, frequently published authors, the most relevant topics/research domains and relationships among these, average citations or per year, the most relevant sources, top authors’ production, authors’ impact by H index and the progression of important keywords over a period of time.

Design/methodology/approach

The study analyzed literature published in the English language from 2012 onwards that used the words “cryptocurrency”, “Ethereum” “Bitcoin” along with “investment/s” or “speculation/s” in the Title/ABS/KEY. A specialized approach was followed to retrieve and analyze focused research. The data for analysis was extracted from the Scopus database and was analyzed using Biblioshiny and VOSViewer.

Findings

The study found that the countries such as the UK, Australia, China and the USA have special relevance in terms of the number of citations and collaboration networks. Cryptocurrency/Cryptocurrencies, bitcoin have been the base themes along with other crucial issues such as volatility, hedging, COVID-19 pandemic, Ethereum, blockchain, co-integration, portfolio diversification/optimization, spillover, safe haven, investor attention, gold, etc. There is a lot of interdisciplinary research on the theme.

Originality/value

The current study used a concentrated approach to study the bibliometric literature about the financial implications of cryptocurrency as an asset class and not prominently its technological or legal aspects.

Details

Business Analyst Journal, vol. 44 no. 1
Type: Research Article
ISSN: 0973-211X

Keywords

Open Access
Article
Publication date: 3 May 2022

Matteo Cristofaro, Pier Luigi Giardino, Sanjay Misra, Quoc Trung Pham and Hai Hiep Phan

This paper claims to identify the behavioral and cultural features that push to use, or not, cryptocurrencies for electronic commerce. Indeed, despite the use of cryptocurrencies…

5316

Abstract

Purpose

This paper claims to identify the behavioral and cultural features that push to use, or not, cryptocurrencies for electronic commerce. Indeed, despite the use of cryptocurrencies for electronic commerce spreading worldwide at a fast and growing pace, there are supporters and detractors among their users. The analysis of what distinguish these two groups of users is fundamental for understanding their different intention to use cryptocurrencies for electronic commerce.

Design/methodology/approach

A survey has been administered to 2,532 cryptocurrencies’ users across the USA and China, collecting data on their behavioral predispositions and cultural features. Results were then analyzed through structured equation modeling.

Findings

Results showed that while attitude, subjective norms, perceived behavioral control and herding behavior have a positive impact on the intention to use cryptocurrencies for electronic commerce, financial literacy has no influence. Cultural dimensions amplified or reduced the discovered relationships and caused different effects: positive for the USA and negative for China when considering illegal attitude and perceived risk.

Originality/value

Theory of planned behavior, financial behavior and cultural factors can, all together, represent a useful framework for envisioning the behavior of users in adopting cryptocurrencies for electronic commerce purposes through a test of all its elements. To the best of the authors’ knowledge, this is the first study considering behavior and cultural variables on the intention to use cryptocurrencies for electronic commerce as well as being the largest carried out, in terms of sample, on the cryptocurrency topic.

Details

Management Research Review, vol. 46 no. 3
Type: Research Article
ISSN: 2040-8269

Keywords

Content available
Article
Publication date: 21 October 2013

131

Abstract

Details

Journal of Chinese Human Resource Management, vol. 4 no. 2
Type: Research Article
ISSN: 2040-8005

Content available
Book part
Publication date: 10 March 2021

Niladri Syam and Rajeeve Kaul

Abstract

Details

Machine Learning and Artificial Intelligence in Marketing and Sales
Type: Book
ISBN: 978-1-80043-881-1

1 – 10 of 670