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Article
Publication date: 12 January 2024

Ernesto Cardamone, Gaetano Miceli and Maria Antonietta Raimondo

This paper investigates how two characteristics of language, abstractness vs concreteness and narrativity, influence user engagement in communication exercises on innovation…

1424

Abstract

Purpose

This paper investigates how two characteristics of language, abstractness vs concreteness and narrativity, influence user engagement in communication exercises on innovation targeted to the general audience. The proposed conceptual model suggests that innovation fits well with more abstract language because of the association of innovation with imagination and distal construal. Moreover, communication of innovation may benefit from greater adherence to the narrativity arc, that is, early staging, increasing plot progression and climax optimal point. These effects are moderated by content variety and emotional tone, respectively.

Design/methodology/approach

Based on a Latent Dirichlet allocation (LDA) application on a sample of 3225 TED Talks transcripts, the authors identify 287 TED Talks on innovation, and then applied econometric analyses to test the hypotheses on the effects of abstractness vs concreteness and narrativity on engagement, and on the moderation effects of content variety and emotional tone.

Findings

The authors found that abstractness (vs concreteness) and narrativity have positive effects on engagement. These two effects are stronger with higher content variety and more positive emotional tone, respectively.

Research limitations/implications

This paper extends the literature on communication of innovation, linguistics and text analysis by evaluating the roles of abstractness vs concreteness and narrativity in shaping appreciation of innovation.

Originality/value

This paper reports conceptual and empirical analyses on innovation dissemination through a popular medium – TED Talks – and applies modern text analysis algorithms to test hypotheses on the effects of two pivotal dimensions of language on user engagement.

Details

European Journal of Innovation Management, vol. 27 no. 9
Type: Research Article
ISSN: 1460-1060

Keywords

Available. Open Access. Open Access
Article
Publication date: 23 October 2024

Erkko Autio, Éva Komlósi, László Szerb, Mónika Galambosné Tiszberger, Donghyun Park and Yothin Jinjarak

Digitalization is changing the way entrepreneurs pursue opportunities. We have elaborated a conceptual framework to gain a better understanding of digital entrepreneurship. Using…

380

Abstract

Purpose

Digitalization is changing the way entrepreneurs pursue opportunities. We have elaborated a conceptual framework to gain a better understanding of digital entrepreneurship. Using this framework, we have developed the Global Index of Digital Entrepreneurship Systems (GIDES), an analytical tool designed to measure and comprehend the impact of digitalization on entrepreneurship. This study aims to answer the research question of what specific bottlenecks are hindering the performance of digital entrepreneurial systems in the countries under investigation, with a particular focus on developing Asian economies.

Design/methodology/approach

GIDES is a composite indicator that evaluates the performance of digital entrepreneurial systems on a national scale. Unlike traditional entrepreneurship or most entrepreneurial ecosystem measures, GIDES adopts a systemic approach using the Penalty for Bottleneck (PFB) algorithm to spot bottlenecks that potentially degrade overall system performance.

Findings

GIDES assesses the digital entrepreneurship systems of 113 countries, with a specific focus on 21 developing Asian economies. Singapore is ranked first among developing Asian countries globally. However, most developing Asian economies have significant room for improvement. While developing Asia excels in terms of physical infrastructure, it needs to work on its culture and informal institutions.

Originality/value

Digital transformation is not happening in isolation. Instead, it is closely linked to and happens within the context of entrepreneurship. The level of digitalization of the economy, described by digital framework conditions, impacts entrepreneurial activity through their influence on national-level general and systemic framework conditions. Thus, GIDES monitors all the general, structural and digital frameworks that support digital entrepreneurship. Consequently, it offers a deeper understanding of how digitalization impacts entrepreneurship.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

Available. Open Access. Open Access
Article
Publication date: 20 April 2018

Asunción Beerli-Palacio and Josefa D. Martín-Santana

This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit;…

4916

Abstract

Purpose

This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit; understanding cultural sensitivity as the recognition of and respect for different beliefs, values and customs.

Design/methodology/approach

A structural equations model is carried out with a representative sample of 411 tourists from Tenerife (Canary Islands).

Findings

Cultural sensitivity directly and positively influences the gap in the global image of the destination, so greater cultural sensitivity improves the post-visit image compared to the pre-visit image at a global level. Likewise, there are significant differences in cultural sensitivity according to the sociodemographic characteristics of tourists.

Research limitations

Although this study is based on a single case (Tenerife) and the generalisation of the results must be treated tentatively, the developed model could be applied in other destinations.

Practical implications

This study contributes to a better understanding of the influence of cultural sensitivity on the image gap in tourist destinations, as there is still little empirical evidence on the subject.

Originality/value

The results of this study represent an advance in the literature, as there are few studies in the tourism marketing literature that studied the effect of the cultural sensitivity on the image of a tourist destination.

Objetivo

El presente trabajo tiene por objeto analizar la influencia de la sensibilidad cultural de los turistas en el cambio de imagen de un destino turístico pre y post-visita, entendiendo por sensibilidad cultural el reconocimiento y el respeto a las creencias, los valores y las costumbres diferentes.

Diseño/metodología

Se utilizó un Modelo de Ecuaciones Estructurales con una muestra representativa de 411 turistas de Tenerife (Islas Canarias).

Hallazgos

La sensibilidad cultural influye directa y positivamente en el gap de la imagen global del destino, por lo que la mayor sensibilidad cultural mejora la imagen post-visita frente a la imagen pre-visita a nivel global. Igualmente, se observan diferencias significativas en la sensibilidad cultural en función de las características sociodemográficas de los turistas.

Limitaciones de la investigación

Dado que este estudio se basa en un único caso (Tenerife), lo cual afecta a la generalización de los resultados, el modelo desarrollado podría aplicarse a otros destinos.

Implicaciones prácticas

Este trabajo contribuye a una major comprensión de la influencia de la sensibilidad cultural en el gap de la imagen de un destino turístico, ya que todavía hay poca evidencia empírica sobre el tema.

Originalidad/valor

Los resultados de este trabajo representan un avance en la literatura ya que existen pocos trabajos en la literatura de marketing turístico que estudien el efecto de la sensibilidad cultural en la imagen de un destino turístico.

Details

Spanish Journal of Marketing - ESIC, vol. 22 no. 1
Type: Research Article
ISSN: 2444-9709

Keywords

Available. Open Access. Open Access
Article
Publication date: 29 August 2024

Irene Torres, Samantha Kloft, Muskan Kumar, Amita Santosh, Mariana Pinto-Alvarez and Daniel F. López-Cevallos

This study compared approaches to school closures in four Latin American countries (Bolivia, Colombia, Ecuador, Peru), describing the impact on the health and educational…

458

Abstract

Purpose

This study compared approaches to school closures in four Latin American countries (Bolivia, Colombia, Ecuador, Peru), describing the impact on the health and educational wellbeing of school-age children and youth, and evaluating their approaches in regard to continuing education through the pandemic.

Design/methodology/approach

We collected 75 publicly available documents including scientific and gray literature (government documents and news releases), that referred to school closures and their impact on children’s health and wellbeing. We did thematic analyses using open, axial, and selective coding and applied the latest Health Promoting Schools standards and indicators to the findings.

Findings

Results showed that countries followed epidemiological reasons for prioritizing school closures while adopting some policies that abide by Health Promoting School principles. While they emphasized the need to reopen schools so that instruction could continue, school closures were among the longest in the world. The most significant impacts on wellbeing identified in the four countries were related to food security and mental health.

Research limitations/implications

This study focused on a particular set of documents, and it may not capture the full spectrum of relevant information in different contexts or regions.

Practical implications

By comparing school closures approaches among four Latin American countries, this study highlights the importance of context-specific interventions. In a post-pandemic era, lessons learned from these experiences should help foster more resilient and inclusive educational systems and explore the paths forward for following the new Health Promoting Schools framework in the region.

Originality/value

Cross-country qualitative analyses on this topic are rare. This study adds to the knowledge base by eliciting lessons for future health education research and policy efforts.

Details

Health Education, vol. 124 no. 3/4
Type: Research Article
ISSN: 0965-4283

Keywords

Available. Open Access. Open Access
Article
Publication date: 20 August 2024

Nelson Geovany Carrión-Bósquez, Oscar Ortiz-Regalado, Ivan Veas-González, Franklin Gerardo Naranjo-Armijo and Wilson Fernando Guerra-Regalado

This study aims to identify whether green advertising and eco-labels influence the purchasing behaviors of organic products or whether the influence of such behaviors is presented…

2797

Abstract

Purpose

This study aims to identify whether green advertising and eco-labels influence the purchasing behaviors of organic products or whether the influence of such behaviors is presented through the mediating effect of the attitude and environmental awareness of millennials.

Design/methodology/approach

This study used a quantitative, correlational and cross-sectional design. A total of 430 millennials participated in the study. The questionnaire consisted of 20 questions, distributed across five variables. It was applied to people outside shopping centers in the city of Quito and Guayaquil, Ecuador. The results were subjected to statistical tests to determine the internal consistency of the instrument. The convergent and discriminant validity of the research model was verified through confirmatory factor analysis and structural equation modeling. SPSS 20 and AMOS 24 were used for statistical analyses.

Findings

The study identified that attitude and environmental awareness mediate the relationship between green advertising and green purchasing behaviors, as well as the relationship between eco-labels and green purchasing behaviors. Furthermore, it has been proven that green advertising directly influences the green purchasing behaviors of organic products among millennials, whereas eco-labels do not.

Originality/value

This study is among the initial investigations to delineate the connection between elements of green marketing and the buying patterns of organic goods among millennials in an emerging economy. The study provides answers to earlier scholarly inquiries that proposed examining the correlation among the constituents of the theorized framework.

Objetivo

El presente estudio tuvo como objetivo identificar si la publicidad verde y las ecoetiquetas influyen en los comportamientos de compra de productos orgánicos, o si la influencia dentro de dichos comportamientos se presenta a través del efecto mediador de la actitud y la conciencia ambiental de los millennials.

Diseño/metodología/enfoque

La investigación fue cuantitativa, correlacional y con un diseño transversal. Participaron en el estudio un total de 430 millennials. El cuestionario constó de 20 preguntas distribuidas en cinco variables. Fue aplicado en persona fuera de los centros comerciales en las ciudades de Quito y Guayaquil - Ecuador. Los resultados obtenidos fueron sometidos a pruebas estadísticas para determinar la consistencia interna del instrumento. La validez convergente y discriminante del modelo de investigación fue verificada mediante un Análisis Factorial Confirmatorio y Modelos de Ecuaciones Estructurales. Para el desarrollo de los análisis estadísticos, se utilizaron SPSS 20 y AMOS 24.

Resultados

El estudio identificó que la actitud y la conciencia ambiental median la relación entre la publicidad verde y los comportamientos de compra, así como en la relación entre las ecoetiquetas y los comportamientos de compra. Además, se demostró que la publicidad verde influye directamente en los comportamientos de compra de productos orgánicos entre los millennials, mientras que las ecoetiquetas no.

Originalidad y valor

Este artículo se encuentra entre las investigaciones iniciales para delinear la conexión entre los elementos del marketing verde y los patrones de compra de productos orgánicos entre los millennials en una economía emergente. El estudio proporcionó respuestas a consultas académicas previas que proponían examinar la correlación entre los componentes del marco teórico propuesto.

目的

本研究旨在确定绿色广告和生态标签是否影响有机产品的购买行为, 或这种行为的影响是否通过千禧一代的态度和环境意识的中介效应表现出来。

设计/方法/途径

本研究采用定量、相关性和横截面设计。共有430名千禧一代参与了研究。问卷由20个问题组成, 分布在五个变量上。问卷在厄瓜多尔基多和瓜亚基尔市的购物中心外分发。结果经过统计测试, 以确定问卷的内部一致性。通过验证性因素分析 和结构方程模型 验证了研究模型的收敛效度和区分效度。统计分析使用SPSS 20和AMOS 24软件完成。

研究结果

研究表明, 态度和环境意识在绿色广告与绿色购买行为之间以及生态标签与绿色购买行为之间起到中介作用。此外, 已证明绿色广告直接影响千禧一代对有机产品的绿色购买行为, 而生态标签则没有直接影响。

原创性/价值

本研究是最初探讨绿色营销元素与千禧一代在新兴经济体中有机产品购买模式之间关系的研究之一。该研究回答了早期学术研究提出的关于理论框架各组成部分相关性的探讨。

Available. Open Access. Open Access
Article
Publication date: 4 October 2017

Arega Shumetie and Molla Alemayehu Yismaw

This study aims to examine the effect of climate variability on smallholders’ crop income and the determinants of indigenous adaptation strategies in three districts (Mieso…

5096

Abstract

Purpose

This study aims to examine the effect of climate variability on smallholders’ crop income and the determinants of indigenous adaptation strategies in three districts (Mieso, Goba-koricha and Doba) of West Hararghe Zone of Ethiopia. These three districts are located in high-moisture-stress areas because of crop season rainfall variability.

Design/methodology/approach

Primary data collected from 400 sample households were used for identifying factors that affect households’ crop income. The study used ordinary least square (OLS) regression to examine the effect of climate variability. Given this, binary logit model was used to assess smallholders’ adaptation behavior. Finally, the study used multinomial logistic regression to identify determinants of smallholders’ indigenous adaptation strategies.

Findings

The OLS regression result shows that variability in rainfall during the cropping season has a significant and negative effect, and cropland and livestock level have a positive effect on farmers’ crop income. The multinomial logistic regression result reveals that households adopt hybrid crops (maize and sorghum) and dry-sowing adaptation strategies if there is shortage during the cropping season. Variability in rainfall at the time of sowing and the growing are main factors in the area’s crop production. Cropland increment has positive and significant effect on employing each adaptation strategy. The probability of adopting techniques such as water harvesting, hybrid seeds and dry sowing significantly reduces if a household has a large livestock.

Originality/value

The three districts are remote and accessibility is difficult without due support from institutions. Thus, this study was conducted on the basis of the primary data collected by the researchers after securing grant from Swedish International Development Agency (SIDA).

Details

International Journal of Climate Change Strategies and Management, vol. 10 no. 4
Type: Research Article
ISSN: 1756-8692

Keywords

Available. Open Access. Open Access
Article
Publication date: 26 July 2023

Puja Khatri, Sumedha Dutta, Preeti Kumari, Harshleen Kaur Duggal, Asha Thomas, Ilaria Cristillo and Silvio Nobis

Intrapreneurial ability (IA) of employees strengthens an organization's internal as well as external growth. Employees' IA makes innovation a continuous practice and augments…

1431

Abstract

Purpose

Intrapreneurial ability (IA) of employees strengthens an organization's internal as well as external growth. Employees' IA makes innovation a continuous practice and augments organization's intellectual capital (IC). This intellectual capital-based intrapreneurial ability (ICIA) helps professionals to effectively handle changes in the business ecosystem by creating innovative solutions. The onus of assessing and inculcating ICIA is a joint responsibility of both academia and industry. In academia, teacher as a servant leader (TASL) contributes towards building ICIA of working professionals (WP) by enhancing their self-efficacy (SE). The paper aims to strengthen the industry–academia interface by analyzing the role of TASL and SE in influencing the ICIA of WP.

Design/methodology/approach

Using a stratified sampling technique, data from 387 WP is analyzed on SmartPLS-4 to study the interrelationship between the stated constructs and the role of SE as a mediator between TASL and ICIA. PLSpredict is used to study the predictive relevance of the proposed model.

Findings

High R2 = 0.654 shows that 65% of ICIA is determined by SE and TASL; reflecting model's robustness. SE partially mediates the relationship between TASL and ICIA. Results reported a higher ICIA of male WP than their female counterpart. The results indicate the low predictive accuracy of the model.

Practical implications

The proposed model of industry–academia partnership allows assessment of ICIA for enhancing corporate value in the present gig economy. The study also highlights the relevance of ICIA, particularly, for developing economies. In knowledge-driven economy, exploring the new ICIA will help organizations to draft a more robust performance measurement system.

Originality/value

This unique industry–academia partnership studies the role of TASL towards enhancing SE and ICIA of WP. The novelty of ICIA would enrich and provide a new perspective in IA literature. Additionally, the study also examines the role of gender in the ICIA of WP.

Available. Open Access. Open Access
Article
Publication date: 26 February 2024

Sandra Flores-Ureba, Clara Simon de Blas, Joaquín Ignacio Sánchez Toledano and Miguel Ángel Sánchez de Lara

This paper aims to define the efficiency achieved by urban transport companies in Spain concerning the resources they use, considering the type of management used for…

625

Abstract

Purpose

This paper aims to define the efficiency achieved by urban transport companies in Spain concerning the resources they use, considering the type of management used for implementation, public-private, and size.

Design/methodology/approach

This study consisted of an analysis of the efficiency of 229 public-private urban transport operators during the period 2012–2021 using Data Envelopment Analysis, the Malmquist Index and inference estimators to determine productivity, efficiency change into Pure Technical Efficiency Change (PTECH), and scale efficiency change.

Findings

Based on the efficiency analysis, the authors concluded that of the 229 companies studied, more than 35 were inefficient in all analysed periods. Considering the sample used, direct management is considered significantly more efficient. It cannot be concluded that the size of these companies influences their efficiency, as the data show unequal development behaviours in the studied years.

Originality/value

This study provides arguments on whether there is a significant difference between the two types of management in the urban transport sector. It also includes firm size as a study variable, which has not been previously considered in other studies related to urban transport efficiency. Efficiency should be a crucial factor in determining funding allocation in this sector, as it encourages operators to optimize and improve their services.

Details

European Journal of Innovation Management, vol. 27 no. 9
Type: Research Article
ISSN: 1460-1060

Keywords

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