Search results

This paper aims to evaluate children’s literature that focuses on body size issues for elementary readers.

The paper used an evaluative tool based on three categories: content, audience and other considerations.

The evaluative tool was used to evaluate six children’s books identified as critical literature supporting body image. The books evaluated focused on body image but were also tied to other themes such as body positivity, body neutrality, self-love, acceptance, diversity and inclusivity. All books acknowledged and celebrated the uniqueness of varied body types.

Because of the number of books evaluated, the evaluative results may lack generalizability. Therefore, researchers are encouraged to evaluate other critical children’s literature focused on body image.

The paper offers recommendations for parents, teachers and schools.

This paper encourages the need for parents, teachers and schools to help children embrace body positivity and neutrality so that they would love their skin.

Most fashion advertising in the UK uses and targets young, slim women (and/or men). The purpose of this paper research is to ask whether this approach is relevant and appropriate to older women, who make up a large and growing segment of the market, and who generally have more disposable income to spend on clothes.

Adapted qualitative techniques were used to examine two groups of women, one younger and one older. The Contour Drawing Rating Scale was used to examine the women's self‐image and the ideal size they perceived models should be. Triadic Sorting with laddering interviews revealed how the women perceived some recent adverts.

Although the older women, on the whole, were larger than the younger women, they displayed a greater level of satisfaction and contentment with their body's size and appearance. Both groups felt that fashion models should be larger than they are currently and the older women, in particular, felt that the advert using “normal‐sized” women was the most effective in selling product.

Directed towards the creators of fashion advertising and fashion retailers, this research was one of the first attempts to uncover how older women view fashion advertising. It reveals that while older women do not necessarily expect to see women of their own age in adverts they do require that the models are more reflective of “normal‐sized” women going about “normal” activities. In short, to interest them in the products being sold, they need advertising to be relevant to their everyday lives, without being condescending or resorting to escapism.

This paper represents one of the first research studies in the UK to explore older “normal” women and their perceptions of body‐image related to fashion advertising. It also uses specifically adapted qualitative methods to achieve its purpose.

The purpose of this paper is to review the literature on body image and aging among older women. Using existing qualitative research, this paper explores how aging affects body image and how women respond to body image issues as they age.

Multiple databases were used to locate original and review articles on the topics of body image and aging, with a target population of women ages 60 years and older. The findings of the literature search were compiled, summarized and sorted to create themes.

Women struggle with body image issues throughout their lives. Women tend to perceive age-related changes in appearance negatively, as a threat to their identity and social value. This is due, in part, to the sociocultural environment, which pressures women to “fight” aging and maintain an ideal (young and thin) image at all costs. Some women do come to terms with their aging body and report increased self-acceptance with age. However, others turn to various forms of body work (e.g. dieting, hair dye, makeup) in order to maintain their value in an appearance-based society.

Poor body image can affect older women's emotional, psychological and physical health and overall well-being. Health care professionals, community workers and policy makers need to be made aware of these issues so that they can respond appropriately.

There has been limited research exploring body image among older women. This paper identifies gaps in the literature and suggests avenues for future research in this area.

This paper aims to investigate the role of body size on female consumers’ fashion brand image perceptions.

An experimental design was used whereby the model’s body size in a fictitious advert was digitally manipulated to create four advertising images with an underweight, slender, average and obese model size (all other factors remained constant). Through an intercept survey of German female consumers, respondents were exposed to one of the four images, and asked questions pertaining to their brand image perceptions.

The findings suggest that for older consumers, model body size has no significant impact on their brand image perceptions. For younger consumers (18-25), there was some limited evidence of how a positive brand image affects when a slender model size is used, but there was no evidence that underweight models have a more positive impact on brand image.

The sample was restricted to a single German city (Berlin) with a relatively small sample and, therefore, the generalisability of the findings may be limited. It would be interesting to repeat the study in different cultural contexts. Whilst this paper focussed on potential differences in perceptions between different age groups, future studies could consider other factors, such as fashion involvement or consumer personality on the impact of body size on brand image.

Given the potential link to low self-esteem and eating disorders, it is recommended that fashion brands cease using clinically underweight models. Brands targeting older consumers may benefit from using larger models.

There is limited research to date that looks at the role of body size on brand image, and this is one of the first studies to consider all non-product-related brand image associations, and how perceptions may differ between different age groups, with many previous studies relying on student samples.

Media images of unrealistic beauty have been identified as a determinant of women's body dissatisfaction. This experimental study aims to explore whether the negative impact of such images could be reduced by a one‐time educational intervention consisting of a presentation and discussion, teaching women to be critical of media images.

Female psychology students (n=176) from a university in the UK were randomly assigned to the control or intervention group and completed measures of body dissatisfaction after being challenged by images of the perfect female body. Follow up data were collected four weeks later.

The results suggested that the intervention had no immediate buffering effect on body dissatisfaction but participants in the intervention group showed a long‐term improvement for confidence, attractiveness and body‐parts dissatisfaction.

This one‐time intervention could be used to protect young women against the detrimental impact of media images in the longer term.

This study provides an evidence base for the use of an educational intervention for young people in schools and colleges.

The purpose of this paper is to review current programmes and major issues surrounding preventive interventions for body image and obesity in schools.

A literature review was carried out by analysing papers cited in major literature databases from the last 50 years. This review describes and summarises activities from body image programmes and eating disorder prevention programmes in schools and outlines self esteem and media literacy approaches that have produced positive results in some large, randomised and controlled interventions.

A total of 21 programmes met the inclusion criteria. Of these, four included males and 17 reported at least one improvement in knowledge, beliefs, attitudes or behaviours. The most effective programmes were interactive, involved parents, built self esteem and provided media literacy.

Body image concerns, eating problems and obesity among children and adolescents are becoming increasingly targeted for preventive health education and health promotion programmes. The role of health educators is complicated because of legitimate concerns that we must “do no harm” in our efforts to ameliorate both issues in schools. Health educators need to be careful to ensure that the implementation of programmes for the prevention of child obesity do not inadvertently create food concerns, body image issues, weight stigma, prejudice or eating disorders. Similarly, eating disorder prevention programmes must take care both not to condone obesity nor to glamorise or normalise dieting or disordered eating.

This paper provides health educators with an overview of important issues and suitable strategies to consider when implementing programmes for body image improvement and the prevention of eating problems and childhood obesity.

The purpose of this paper is to determine which factors impact body image satisfaction of Generation Y college age and young professional females born between the years of 1980 and 1993, age 20-33 years in the State of Texas.

An online survey created in Qualtrics was e-mailed to recruit research participants. Quantitative data were collected and analyzed in IBM SPSS Statistics 21. Exploratory factor analysis, reliability, computing variable mean, and linear multiple regression were performed. The variables explored were divided and grouped into major factors.

Millennial females are influenced by their own personal preferences, morals and beliefs, and certain occasions, seasons, climate, and the weather. These factors significantly influence body image satisfaction. The model developed in this study provides researchers with a new perspective on body image satisfaction and purchase intent. This study extends the theory of reasoned action by identifying specific factors which influence body image satisfaction which leads to the final purchase decision.

Because of this method of data collection the study might not be generalizable to the entire Millennial population. The sample is a small representative sample in the population with only Millennial females’ ages 20-33 years in the State of Texas. Although the study focussed on a single state, the state is an extremely large state encompassing 36 percent of the USA population. Additionally, race/ethnic diversity was also a limitation, as the majority of the sample was Caucasian. Thus, a larger and more diverse sample of age, race/ethnicity, and residence could be added for more generalizable results.

The findings of this study enable retailers to understand how body image can impact the customers perceptions of their stores and their employees. Marketers and retailers should focus on marketing to Millennial females through more personal approach targeting what is appropriate for the consumers size body type labeled clothing size and certain occasions.

Confidence in decision making while purchasing apparel is an important aspect of shopping. Further research could benefit from focussing on determining the confidence drivers and their origins.

This study enhances literature by providing a glimpse into the minds of Generation Y female consumers’ body image satisfaction and the factors driving them to purchase apparel.

Body image perception is a complex cognitive process that involves several different dimensions. This has necessitated several studies to have different findings about each dimension, therefore. This is because body image perception is a continuous and constantly evolving process. The development of self-concept depends largely on positive or negative perception of body image in today’s time. This paper aims to develop an instrument to measure beliefs and attitudes of people involved in the perception of body image, defined as the perception that a person has of their physical self and the thoughts and feelings that result into a positive or negative self-concept.

The factorial structure, reliability, content validity and impact of gender on factor structure of body image perception scale (BIPS) were examined among university students (N = 200) in study, with male (n = 100) and female (n = 100) population. Self-made instrument BIPS was used.

Exploratory factor analysis using direct obliman method based on principal component analysis indicated a three-factor, 20-item scale including subscales 1) negative feeling; 2) public perception; and 3) future success. BIPS exhibited decent reliability (0.789) and content validity in both male and female university students, suggesting a highly significant difference between the two genders on BIPS.

The major limitation was that the sample was obtained from student population; therefore, it will not be entirely correct to generalize it to the whole population of Pakistan. Future studies need to include samples from different populations in Pakistan to bring out a more generalized view and try to minimize the variances in sample as much as possible for better results. Finally, the sample was drawn only from educated and young adult males and females (age ranging 17–28). Middle age and old age people must be included in future study. Also, in this study incremental and discriminant validity can be computed by comparing results on BIPS with any other body image questionnaire.

This standard instrument can be efficiently used for the research purpose and will enable the researcher to identify the positive and negative feelings and attitudes of male and females towards their body image and towards the development of healthy self-concept. The scale can be used by clinical psychologists and medical health professionals to help assess and treat their patients more accurately.

All in all, it can be suggested that the findings received illustrated that body image perception differs significantly among both men and women in Pakistani culture. The newly established version of BIPS with its high reliability indicates that the scale can be used in future as well with diverse populations to assess whether which among them hold either positive or negative self-concept of themselves based on their body image perceptions. Moreover, as the psychometric strength of the scale is well established, it can be used with future researches by health psychologists, dietitians and nutritionists to identify body image concerns among young males and females, especially in individuals with eating disorders.

Two-dimensional (2D) measurement technology has become more popular than before, thanks to the widespread availability of smartphones and smart devices. However, most existing 2D body measurement systems have background constraints and may raise privacy concerns. The purpose of this research was to test the idea of designing a 2D measurement system that works with a color-coded measurement garment for background removal and privacy protection. Clothing consumers can use the proposed system for daily apparel shopping purposes.

A 2D body measurement system was designed and tested. The system adopted a close-fitted color-coded measurement garment and used neural network models to detect the color-code in the garment area and remove backgrounds. In total, 78 participants were recruited, and the collected data were split into training and testing sets. The training dataset was used to train the neural network and statistical prediction models for the 2D system. The testing dataset was used to compare the performance of the 2D system with a commercial three-dimensional (3D) body scanner.

The results showed that the color-coded measurement garment worked well with the neural network models to process the images for measurement extraction. The 2D measurement system worked better at close-fitted areas than loose-fitted areas.

This research combined a color-coded measurement garment with neural network models to solve the privacy and background challenges of the 2D body measurement system. Other researchers have never studied this approach.

The purpose of this paper is to assess multidimensional body image concerns in a sample of obese women seeking bariatric surgery at an outpatient hospital clinic in Hamilton, Ontario, Canada.

A sample of obese adult women seeking bariatric surgery at an outpatient medical clinic in Hamilton, Ontario, Canada (n=148) completed various self-report measures of body image concerns, including body image dysphoria, body image quality of life, body image investment, and appearance satisfaction. Participant scores were compared to normative data. Correlations between body image concern measures and body mass index (BMI) were examined.

Participants endorsed more body image dysphoria, more negative body image quality of life, and less appearance satisfaction than normative samples. BMI was not correlated with body image concern scores.

Interventions aimed at reducing body image disturbance in obese women should target multiple components of body image concern. Decisions about who should receive interventions should not be based on BMI status.

The majority of research on body image concerns focuses exclusively on evaluative constructs such as body image dissatisfaction. The current study examined affective, cognitive, and behavioural body image constructs. A better understanding of the multidimensional nature of body image concerns in obese women seeking bariatric surgery informs the development of effective, targeted interventions.

Past research has shown there is a relationship between body image, sexual behavior, and pleasure. However, the majority of this research has centered on heterosexual participants. In this analysis, the author considers how this relationship between body image, sexual behavior, and pleasure may look within women and genderqueer individuals who are all AFAB (assigned female at birth) with 26 out of 30 participants identifying as LGBTQIA+. The author examines perceptions of body size, body hair, and genitals to consider how intersections of social structures – specifically internalized sexism, racism, and misogyny – influence the participants’ experience of sexual interactions. Both resistance and embodiment of traditional gender norms, even as queer women and genderqueer individuals, were examined in these narratives. The majority of the moments where traditional gender norms are examined describe situations when the participants were sexually interacting with cis-gendered men.

This experimental study seeks to explore the impact of media images on women's body dissatisfaction and to assess whether this impact could be reduced by an educational intervention describing the power of air‐brushing.

The study involved a 2×2 factorial design with two conditions: picture (thin vs fatter) and air‐brushing intervention (present vs absent). A total of 200 women completed measures of body dissatisfaction before and after viewing the experimental information.

The results showed that women felt consistently more dissatisfied with their bodies after viewing thin pictures and more satisfied after viewing fatter pictures. In addition, the air‐brushing intervention reduced the detrimental effect of viewing the thinner pictures but had no effect on the benefits of viewing the fatter pictures.

Media images may have a role to play in body dissatisfaction in women. But a simple intervention focusing on air‐brushing can facilitate a more critical perspective and thus provide a buffer against the influence of media images.

The purpose of this paper is to investigate how dimensions of body image relate to product involvement among gay men.

A survey consisting of body image and product involvement measures was administered to 147 self-identified gay men. Multiple regression was used to examine the relations of the significant body image variables to each of the consumer behavior outcomes in separate analyses.

The more the men were behaviorally invested in their appearance predicted a higher frequency of shopping each month for apparel and grooming-related products. The stronger the men’s psychological drive to have a lean body and the more they focused on their appearance and invested in their looks, the more likely they were to view apparel as important to them. The more psychologically and behaviorally involved the gay men reported being with their appearance, the more importance they gave to grooming-related products.

The sample was drawn primarily from a college population, limiting findings to this age cohort.

The findings of the current research demonstrate the importance of appearance management products to the gay market, where commodities are often used to enhance or maintain a perceived self-image. Retailers can use this information to establish appropriate service options and effective marketing initiatives.

This study replicated others that have investigated gay men’s involvement in consumer products. However, the current study looked at the relationship between involvement and body image.

The main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, namely fashion-oriented impulse and compulsive buying. The second purpose of this study is to investigate if this mediation varies based on gender.

A quantitative approach was adopted in this study, and data were collected via Amazon Mechanical Turk from 255 consumers located in the U.S. aged 18 and above. The collected data were analyzed using the least partial square and multi-group analysis of the structural equation model.

The results revealed that the relationship between body appreciation and maladaptive consumption is established through fashion clothing involvement. Results also showed that the mediating role of fashion clothing involvement in this relationship does not significantly differ across gender.

This study reports the fully mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, highlighting the importance of studying positive body image in the context of fashion and consumption. While previous research findings indicate the negative consequences of negative body image, this research reveals that positive body image can also lead to negative outcomes through possible mediators. Furthermore, this study finds fashion clothing involvement does not differ in mediating the relationship between body appreciation and maladaptive consumption behavior based on gender.

This paper reviews the pros and cons of different parametric modeling methods, which can provide a theoretical reference for parametric reconstruction of 3D human body models for virtual fitting.

In this study, we briefly analyze the mainstream datasets of models of the human body used in the area to provide a foundation for parametric methods of such reconstruction. We then analyze and compare parametric methods of reconstruction based on their use of the following forms of input data: point cloud data, image contours, sizes of features and points representing the joints. Finally, we summarize the advantages and problems of each method as well as the current challenges to the use of parametric modeling in virtual fitting and the opportunities provided by it.

Considering the aspects of integrity and accurate of representations of the shape and posture of the body, and the efficiency of the calculation of the requisite parameters, the reconstruction method of human body by integrating orthogonal image contour morphological features, multifeature size constraints and joint point positioning can better represent human body shape, posture and personalized feature size and has higher research value.

This article obtains a research thinking for reconstructing a 3D model for virtual fitting that is based on three kinds of data, which is helpful for establishing personalized and high-precision human body models.

This study focused on how to quantify the similarities of body shape based on the front and side images, and a shape comprehensive index (I_SC) of female upper body shape based on 2D images was proposed.

In total, 190 young women were shot for front and side images, and 18 shape parameters were automatically extracted, including seven angles and 11 ratio parameters. The coefficient of variation method was used to assign different weights for related parameters, and the I_SC was calculated to describe the body shape of each subject. Five cross-sectional curves of the upper body (e.g. shoulder, chest, waist, abdomen and hip) were selected for exploring the range of shape similarity.

According to the value of I_SC, if the difference among the subjects is within the range of ±0.02, their body shapes can be regarded as similar, and the subject with the minimum distance is considered as the most similar. Error results show that the error range of the angle parameter is from 0.2° to 3.6° and the ratio range is from 0.001 to 0.119. Moreover, the t-test value among the parameters of the similar body is above 0.05, indicating that there is no significant difference for the upper body shape of the similar groups.

This method can quantify body shapes with the upper body characteristics of young women instead of subjective judgment. The study can be extended to other parts of the body and can also provide a new thought for shape similarity retrieval based on 2D images.

The research is made in view of the anthropometry information obtaining problem in garment MTM on the network mode. The purpose of this paper is to obtain anthropometry information in a convenient and detailed way in garment MTM on the network mode.

First of all, 24 main measurement sizes of 427 young females are collected to constitute the measurement database. The database is used as background data support of the system. The images are captured to simplify the way of inputting the anthropometry information to the system. Through the 2D feature sizes extracted from body image and the basic dimensions provided by customer input to the system, so that to gain the body sample which is closest to the customer body type through query matching in the database. The detailed anthropometry information of the closest sample is used to describe the customer. The human body measurement database and the technology of body image acquisition are used to extract the feature sizes to achieve obtaining the anthropometry information in a convenient and detailed way.

Through query matching to the customer in a test, the body sample closest to the customer is gained, and the matching error rate is 0.0132. In the end, some customer samples are input to test the system, in order to verify the effectiveness of system functions. The matching error rates of five body types are gained all less than 0.006. The error is small, and the matching result is ideal.

The size of database established in the paper can be increased constantly in the future to obtain the more accurately matching result.

The research of anthropometry information obtaining system in garment MTM on the network mode is the basis to achieve gaining the anthropometry information in a convenient and detailed way.

Applying the established system of human body measurement information acquisition in this paper, it can achieve to obtain the detailed measurement information of customer through a convenient way, combining the method of human body parameter model establishment in the existing research, it can achieve the complete network tailored mode with detailed measurement information acquisition and 3D virtual fitting functions. And it can provide the most convenient experience and the most ideal garment MTM effect to the customer. This mode can be forecast to be an ideal form of garment MTM on the network in the future.

The anthropometry information obtaining system is the important part of garment MTM system on the network mode. It should be applied to the network mode and can obtain the detailed measurements for garment MTM. In this paper, the human body measurement database and the technology of body image acquisition are used in order to extract the feature size to obtain the anthropometry information in a convenient and detailed way.

This chapter considers the role and significance of ‘wellness’ as an idealised image, mode of being and subjecthood connected to ‘a perfect life’ in neoliberal Western contexts, which is made particularly visible through social media platforms such as Instagram. I discuss how ‘wellness’ is attached to particular bodily styles of presentation and appearance, such as the ‘Instagram influencer’, drawing on data from a qualitative study that used interview and digital photo-voice methods to explore how young people make sense of and encounter ‘perfect social media bodies’. I draw on feminist new materialist understandings of the body as socially and materially co-produced to theorise the body as assembled through the socio-material conditions of everyday life. This theorisation contributes to emerging efforts to interrogate the sociological and material dynamics of ‘wellness’ assemblages as important contemporary modes through which bodies (particularly connected to gendered aspects of feminine bodies) are felt and lived. Importantly, the gendered bodily appearances coded as representing an ‘ideal life’ and ‘perfect body’, which align with comportments of ‘wellness’, are central for understanding how aesthetic capital and bodily value are attributed in a Western neoliberal context. This analysis aims to contribute to feminist analyses of the affective and socio-material dynamics through which bodies and images ‘become’ through each other. The chapter concludes with an examination of the paradoxical and jarring dimensions signalled in the promises of wellness as a pursuit towards attaining an ‘ideal life’ against the backdrop of late capitalism and impending climate collapse.

This paper seeks to examine women's perceptions of brand personality in relation to women's facial image and cosmetic usage. This study seeks to develop a better understanding of how various factors influence perceptions of cosmetic brands.

An electronic survey was administered to a sample of 225 female participants at a mid‐Atlantic university in the USA. The survey included items measuring facial image, cosmetic usage, brand personality, and brand attitude. Multiple regression analyses were conducted to determine the relationship among variables.

While the brand personality of competence was found to be important across all three brands, consumer perceptions pertaining to the remaining brand personality traits differed. This study found that consumers' facial image influenced the total quantity of cosmetics used but not the variation in quantity in different situations. Results also indicate that a relationship exists between facial image and brand perceptions. Also, it was found that a different group of brand personality traits influenced brand attitude for each cosmetic brand.

By examining how facial image and cosmetic usage determine brand perceptions, companies can improve their marketing strategies to enhance customer satisfaction and increase their customer base. Moreover, by identifying the brand personalities that attract consumers, companies can pin‐point the characteristics customers look for in a product, which in turn can be used to enhance brand image. Further research on different age groups and cultures should be conducted to better understand cosmetic consumers.

This study contributes to the body of knowledge in the area of consumer behavior and cosmetics. From this study, a better understanding of cosmetic consumers is gained and the results provide brand marketers with valuable information.

This paper aims to explore the forces at work that negatively influence the self-image perceptions of young women, causing them to strive for an “ultra-thin” ideal.

Focus groups explore why and how perceived self-image influences young women’s body and perceptions and, consequently, health. Thematic qualitative analysis explores the realm of information and emotions involved with the thin-ideal.

Social contagion theory emerged with a significant impact caused by network influencers and the spread of information and emotions within social networks forces that sustain the need to be ultra-thin, even though there is abundant knowledge about adverse effects.

Future research should address limitations involving representativeness and generalizability.

Social marketing programs, including social media, should stress healthy eating habits while focusing on the importance of the self and de-emphasizing the “thin-ideal” image.

Results will assist in developing more informed and effective prevention programs, including social media campaigns, as preventative healthcare to reduce the risk of the spread of eating disorders and promote psychological health of at-risk young adults.

Rates of diseases caused by poor diet have seen no reduction in recent years. In this scenario, nutritional information labels and health claims could play a decisive role in modifying product attitudes and purchase intention (consequently, eating habits). In this frame, the first objective is to analyze the role of three antecedents on attitudes toward nutritional labels and credibility from health claims. These three starting antecedents are as follows: psychological characteristics of the consumer associated with eating disorders, body image attitudes and affective reactions (pleasure and arousal). Second, this paper aims to analyze if both elements (attitudes toward nutritional labels and credibility from health claims) improve (or not) food product attitudes and then, its purchase intention.

The sample comprised 300 young people between 18 and 25 years old. They provided their opinion about a healthy product by completing a structured and personal questionnaire after inspecting the packaging. Path analysis with partial least squares (PLS) was carried out to test the hypotheses stated.

First, psychological characteristics associated with eating disorders (self-concept and self-esteem) have a positive significant influence on body image attitudes. Second, attitudes toward their body image have a great effect on the perception that these consumers have about the information provided by healthy food packaging. Insofar as those whose attitudes toward their body image is “damaged” seek in the nutritional label indications that make them feel calm understanding that the food they are going to buy is not harmful to their health. Moreover, credibility from health claims improves positive attitudes toward the nutritional label. On the contrary, those consumers with higher punctuations in body image assigned lower values to those items concerning nutritional information and health claims in the packaging. Third, if attitudes to nutritional information improve, then product attitudes improve too. Fourth, if product attitudes improve, then purchase intention improves too. So, food product managers should be aware of the need to improve product attitudes by working on the packaging (label and claim) to improve purchase intention.

First, although previous literature has investigated individual psychological characteristics related to food disorders in the health area, the study of these specific individual psychological characteristics (ineffectiveness, perfectionism, interpersonal distrust, interceptive awareness, maturity fears), is under-researched in the marketing discipline. Second, to date, different authors have investigated how important the use of credibility from health claims in packaging can be in terms of increasing product attitudes and purchase intention, as well as the development of positive attitudes toward nutritional information on the label. However, the joint study of both information sources in the packaging (credibility from health claims and attitudes toward nutritional labels) remains under-investigated.

Eating disorders have long been perceived to occur primarily in women; few disorders in general medicine or psychiatry exhibit such a skew in gender distribution. Men and women with eating disorders share common risk factors and exhibit some overlap in clinical presentation, but important differences do exist. Determining which factors best explain these differences remain uncertain. Furthermore, despite a marked increase in the incidence of anorexia nervosa and bulimia nervosa in women over the last 50 years, the awareness of eating disorders in men remains low. This is in spite of the fact that men represent 10‐20% of cases of anorexia nervosa and bulimia nervosa and up to 40% of cases of binge eating disorder. Similarly, recent research has focused on the assumption and stereotype that eating disorders in men are associated with homosexuality, when male body image objectification and body dissatisfaction are also widespread in younger heterosexual men who are being increasingly confronted with the same impossible body image ideals that already challenge women and gay men. The stigma of being a man with an eating disorder continues, and we persist in attempting to fit men with eating disorders into a theoretical and clinical framework largely focused on the physical, psychological, and emotional development of women. This article reviews the literature on eating disorders in men and explores the factors that may explain this gender discrepancy.

This paper aims to examine how residues of ancient images have influenced one’s perspectives on management. Increased attention has been given to the absence of bodies within discussions of organisations; however, far less attention has been given to the interplay between organisations and images of one’s body.

By comparing the perceived benefits of studying sport (e.g. passion, embodiment and action) with the tensions that existed between athletic performances and an ancient image of the body, this paper draws attention to residuals that exist within discussions of organisations.

In a context where an image of the body encouraged moderation, the appropriate levels of heat, and the development of an immaterial and eternal soul, athletic performances, which were physical, extreme, focused on the body and generated excessive heat, were often problematic. These problems are then examined within the literature discussing current issues in management.

Sport has the potential to facilitate one’s understanding of issues that management, consistent with ancient images of the body, has traditionally neglected (i.e. extremes, passion) and the possibilities of using embodied cognition to enhance our understandings of performance, teams and leading are discussed.

As scientists become increasingly concerned about the long-term consequences of the reduced opportunities for cultural programs (sport, art, music, etc.), revisiting one’s assumptions is increasingly important, especially as athletics and philosophy once shared the same physical space.

By describing how residues from historical images of the body have influenced the thinking about organizing, this paper highlights the connection between the social and the biological and demonstrates how vestiges from the past influence contemporary discussions.

Social expectations of body image can generate negative body feelings, exacerbate compensatory behaviors and discourage healthy food choices. This study examined the food choices and perceptions of adult consumers dissatisfied with their body image about food products available in the “healthy foods” section of a Brazilian supermarket.

Exploratory, descriptive and qualitative study. Body image dissatisfaction was assessed with the self-reported silhouette scale validated for the Brazilian population. Chosen items were classified according with degree of processing. Face-to-face interviews were conducted with 26 men and women and transcribed and thematically analyzed.

Participants chose 81 food products, most of which (53%) were ultra-processed. Thematic analysis revealed that participants were motivated mainly by consumption habits, preference, convenience and brand loyalty. Participants questioned the concept of health promoted by the supermarket and suggested that the kind of food items available in “healthy foods section” may confuse consumers about the healthfulness of packaged processed foods (PF). Despite being critical of the concept of healthfulness promoted by the supermarket, participants predominantly selected ultra-processed foods (UPF) mentioning health-related motivations for their selection, revealing a realm of contradictions. The results indicate that, for individuals dissatisfied with their body image due to overweight and with emotional eating behavior, the environment of the healthy foods section of supermarkets is not conducive to healthy food shopping.

Qualitative approach can bring results which add to the body of evidence on the importance of the food environment's influence on food choices, especially of individuals prone to making poor choices for the sake of improving their perceived body image.

This study focused on how to realize automatic recognition of young women's neck-shoulder shape based on the front and side images.

The reverse engineering software was used to measure the body sizes of the neck-shoulder part based on the young women's three-dimensional (3D) point cloud data, and the important parameters closely related to the neck-shoulder shape were determined. The neck-shoulder shape of the subjects was classified to establish the classification rules. Then, based on the front and side images, the human body contour was extracted by Matlab, and the data required for neck-shoulder shape classification were obtained by identifying the feature points.

Through the cluster analysis based on the shoulder angle, back angle, shoulder depth/width ratio and armpit depth/width ratio, young women's neck-shoulder shape was divided into four categories, namely round wide shoulder, flat narrow shoulder, round drop shoulder and hunchback flat shoulder. The neck-shoulder shape could be automatically recognized based on the established classification rules and two-dimensional (2D) body measurement method, with an accuracy rate of 90%. The neck-shoulder shape automatic recognition system constructed based on this method is effective.

This study proposed a simple neck-shoulder automatic recognition method based on the 2D body images. This approach can be extended to other group of human body or other parts of the body.

Obesity in adolescents has been a severe public health problem in developing countries in recent years. This study aims to assess the differences in socioeconomic, nutrition knowledge, breakfast habits, body image, physical activity, smoking, total sleep quality and nutrient intake between obese and non-obese adolescents.

This cross-sectional study with 2,432 adolescents (16–18 years) was conducted at senior high schools in DKI Jakarta from January to November 2019. Body image, percent body fat, nutrition intake and physical activity variables were collected.

This study found that more than 30% of adolescents in DKI Jakarta were overweight and obese. Overall, adolescents have a 56.3% positive body image, participate in moderate-intensity physical activity (49.02%), and smoke was found at a rate of 6.9%. The average total sleep quality was 71.3% fair and nutrient intakes 1599 ± 413 calories. The findings suggest that monthly income (p = 0.001, p = 0.016), energy intake (p = 0.005, p = 0.019) and total sleep quality (p = 0.008, p = 0.04) variables were consistently associated with nutritional status and percent body fat. Moreover, the body image perception (p = 0.035) variable had a negative correlation with nutritional status, and the smoking habits variable (p = 0.001) had a negative correlation with percent body fat.

This study provides empirical evidence that establishes the association between monthly income, energy intake, total sleep quality with nutritional status and body fat percentage in adolescents.

This study aims to investigate how comparing physical aspects of the self to fashion models in mass-mediated images result in body dissatisfaction and what mechanisms could be used to interrupt the potentially harmful emotional and motivational outcomes of such evaluations.

Two experimental design studies are conducted in which objective self-awareness (OSA; self-focus) is manipulated. In the first study, participants are assigned to control vs relevant vs irrelevant standards of appearance, and in the second study, all participants receive relevant standards of appearance and are randomly primed to experience pride or shame.

Focusing on the physical aspect of the self (i.e. state of OSA) and having access to relevant standards of appearance such as viewing images of beautiful fashion models (vs irrelevant standards of appearance such as images of plants) initiate the process of self-standard evaluation that may lead to body image state dissatisfaction (BISDS). Negative emotions mediate the relationship between BISDS and motivations to pursue cosmetic procedures. Pride and shame are two important self-conscious emotions that differently influence these relationships.

The present research identifies how pride could act as a self-affirming factor to intervene the undesirable outcomes of body image dissatisfaction and discourage unnecessary cosmetic procedures. Pride diminishes the motivation to undergo cosmetic procedures by shifting the focus from pursuing unachievable standards of appearance to pride-inducing achievements and self-affirming positive qualities. Shame, however, keeps individuals focused on discrepancies and lowers their ability to think of substitute goals, resulting in enhanced motivations for cosmetic procedures.

Body weight has a long history of functioning as a symbol of one’s beauty, social status, morality, discipline, and health. It has also been a standard inflicted much more intensely on women than men. While US culture has long idealized thinness for women, even at risky extremes, there is growing evidence that weight standards are broadening. Larger bodies are becoming more visible and accepted, while desire for and approval of a thin ideal has diminished. However, the continued widespread prevalence of anti-fat attitudes and stigma leaves uncertainty about just how much weight standards are changing. This study used an online survey (n = 320) to directly compare evaluations of thin, fat, and average size women through measures of negative stereotypes, prejudicial attitudes, and perceptions about quality of life. Results indicated that, as hypothesized, thin women were perceived less favorably than average weight women. However, fat women were perceived less favorably than both average and thin women. Men were harsher than women in their evaluations of only fat women. Additionally, participants being underweight or overweight did not produce an ingroup bias in their evaluations of underweight and overweight targets, respectively. That is, participants did not rate their own group more favorably, with the exception of overweight participants having lower prejudice toward overweight targets. These findings add to the emerging evidence that women’s weight standards are in transition, marked by an increasingly negative perception of thin women, though not necessarily growing positivity toward fat women. This evidence further points toward the need for more extensive research on attitudes of people across the entire weight spectrum.

The purpose of this paper is to examine the arousal of negative consumer emotions as a consequence of fast food consumption among individuals with restrained food consumption. Furthermore, a moderating effect of socio-cultural pressure to buffer these relationships is positioned for the first time.

The field study is completed with data collected through an online survey among 353 customers by employing a random sampling technique. The collected data are analyzed through confirmatory factor analysis procedures.

The hypotheses related to the effects of fast food consumption on body image guilt and shame, body image guilt on planning diet and shame, moderator role of socio-cultural, in terms of shame, are accepted.

A key limitation is data collected from individuals with restrained food consumption in Turkey which limits the generalizability of results to other countries and contexts.

The results call for paying attention to socio-cultural pressures that enhance shame.

The primary contribution of this paper lies in the fact that fast food consumption is scantly related to the arousal of negative consumer emotions. Furthermore, moderating effects of social pressures and Turkish context are also unique to this study.

Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre‐adolescent girls. The purpose of this content analysis is to examine the celebrity role models to whom young girls are exposed via magazines specifically targeted at the “tween” audience. Female celebrities are contrasted with those in magazines targeted at older adolescent girls.

Two pre‐adolescent girls' magazines, Total Girl and Barbie, and two adolescent girls' magazines, Dolly and Girlfriend, were analyzed for the first six months of 2005. All photos (including advertising images) of female celebrities were recorded along with image context; celebrity occupation and age were researched.

Results showed that there was little difference between pre‐adolescent girls' magazines and adolescent magazines in the frequency of celebrity images, and surprisingly only minimal difference in the average age of featured celebrities (22 compared with 23 years old). The occupations of the most frequent celebrities (in all magazines) were limited to actors, singers, and socialites. Further examination of the 12 most frequent celebrities appearing in the pre‐adolescent magazines identified that many of them were publicly recorded as engaging in behaviors such as disordered eating and drug use.

The study is novel in its analysis of celebrities in pre‐adolescent magazines, which have grown in popularity over the last decade. The frequent appearance of relatively older celebrities who could be considered age‐inappropriate role‐models is cause for concern; educational interventions that focus on criticality towards female beauty standards need to be reinforced in primary schools.

Purpose – The purpose of the chapter is to introduce visual methods and, more specifically, arts-based forms of visual methods, as an innovative and emerging research approach within the study of sport and physical culture. The chapter examines the use of art and aesthetics as research data and as a representation issue. It draws upon the case of a research-based arts exhibition to represent and communicate research on bodies.

Design/methodology/approach – The chapter details an international collaborative research project exploring the impact of health policies and their imperatives on schools in the United Kingdom, Australia and New Zealand. The research formed the focus of an arts-based exhibition involving artists’ interpretations of the authors’ research findings. The chapter addresses salient epistemological and ontological issues of ‘representation’ and ‘interpretation’ in visual methods.

Findings – The chapter reveals how the use of arts-based approaches to research do not simply ‘represent’ research, but are constructive in the generation of new insights and forms of knowledge.

Research limitations/implications – The challenges of using arts-based and visual approaches to research are highlighted, particularly in terms of issues of knowledge interpretation. The ways in which these methods allow for lines of sight into life that written texts do not are highlighted.

Originality/value – The chapter provides an introduction to the use of arts-based visual methods in sport and physical culture research. Rather than focusing on visual methods solely as an approach to the collection of data, the chapter extends the discussion around visual methodology to include its use as a form of interpretation that generates and translates knowledge from a new perspective.

Despite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that all women, even those with lower body appreciation, should feel included in this setting. However, studies have yet to quantitatively explore the mediating role of women’s positive body image between clothing size and in-store experiences. To address this gap, this study examined the in-store experiences of 642 women from largely Western nations (Mage = 45.96, standard deviation (SD) = 9.31) who self-reported as straight-, mid- and plus-sizes and the mediating role of body appreciation.

Participants completed online questionnaires with measures including clothing size, body appreciation, in-store experiences and preferences for in-store changes.

Women of mid-size and plus-size were more likely than women of straight-size to report lower body appreciation, which led to a greater desire for guidance from staff about styles but less likelihood to approach them, higher discomfort going up a size and lower confidence trying on clothes. In contrast, straight-size women generally felt more comfortable and confident in-store clothes shopping. A direct link between clothing size and lower purchase intentions without in-store representation was found; however, body appreciation did not mediate this link. Preferences for in-store changes included better support from sales staff and more inclusive imagery.

This study indicates that in-store clothes shopping may not feel like retail therapy for women who identify as mid-size or plus-size and experience low body appreciation. It highlights the need for comprehensive reform within the fashion retail industry by prioritizing inclusivity through better staff support and in-store representation for all sizes.

This study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and fit), and the effect of 3D virtual models' body shapes on consumer's perceived risk reduction about apparel fit. Internet shopping trust and consumer's actual body size have been considered as moderating variables, respectively.

Three types of web sites were developed for the experiment. Participants were recruited by a survey firm, explored the web sites, and filled out online questionnaires.

3D virtual models significantly reduce perceived risk about the four apparel attributes more than 2D images. Especially, they are effective to reduce perceived risk about apparel fit when their bodies represent a consumer's actual body shape.

This study verifies the informative role of 3D virtual models in apparel shopping. The implications related to the usage of the technology and the suggestions for future research are discussed.

Current western society promotes a strong desirability to be thin. The majority of young females are unhappy with their body shape and wish to be thinner. This can lead to many health problems such as addictive exercising, depression and disordered eating. It is also established that certain groups tend to be more prone to body image dissatisfaction (BID) than others. The purpose of this paper is to determine if there was a high prevalence of BID and/or disordered eating among students studying a food‐related degree course.

Students were recruited via e‐mail. Subjects were weighed, measured and BMI calculated. A software package Anamorphic Micro was used to measure BID and a validated questionnaire “BITE” assessed for disordered eating.

Nutrition students had a low mean BMI of 21.8 kg/m². Despite this, the majority (90 per cent) were dissatisfied with their body; with 83 per cent wishing to be thinner and 60 per cent overestimating their body size. The BITE questionnaire revealed that 30 per cent scored for disordered eating and 10 per cent scored for Bulimia Nervosa.

This paper confirms that students studying food‐related degree courses are at greater risk of developing eating disorders.

This paper is determined to examine the role of body image and materialism in predicting the identity exploration of university students when conspicuous consumption is a mediator variable.

The study used a quantitative method. Data were collected from students of three federal universities in Nigeria. The sample size was 331. A self-report questionnaire was used to collect data and analysis was performed using the partial least squares structural equation modelling.

Findings reveal that materialism has a negative association in predicting the identity exploration of students. At the same time, there was a significant full and partial mediating effect of conspicuous consumption on the relationship between body image and materialism on identity exploration, respectively.

The study provides valuable information for parents in understanding how conspicuous consumption may influence their children’s identity formation. The findings can also be helpful for educators in the design of discussions and interventions for students on the social-psychological antecedents of conspicuous consumption and identity exploration. Government and regulatory agencies can use the study’s findings to shape student financial literacy and consumer protection policies.

This study makes both theoretical and methodological contributions to the existing literature. It provided concrete empirical evidence establishing a subtle connection between the symbolic self-completion theory and the identity status paradigm. It is also amongst the first single research conducted within the scope of these two theories in the Nigerian higher education context.

Explores men’s increasing use of grooming products by considering the link between the construction of the male concept under postmodern conditions and the consumption of toiletries. Applies an interpretist research approach, incorporating phenomenological interviewing and emic as well as interpretative group techniques to data analysis. Suggests that men consume male grooming products to alter their body and body image and proposes that through changing this image, the respondents aimed either to create or to alter their “self‐identity”. Also suggests that the respondents consume male grooming products not simply for the tangible benefits they provide but also for the meanings conveyed by consuming them. Concludes that image creation, concerns about enhancing one’s attractiveness, reducing the ageing process and the maintenance of health are factors combined with the pleasure of using grooming products which fuel the current market growth.

To enhance the fit, comfort and overall satisfaction of lower body attire for online shoppers, this study introduces a reclassification method of the lower body profiles of young females in complex environments, which is used in the framework of remote clothing mass customization.

Frontal and lateral photographs were collected from 170 females prior, marked as size M. Employing a salient object detection algorithm suitable for complex backgrounds, precise segmentation of body profiles was achieved while refining the performance through transfer learning techniques. Subsequently, a skeletal detection algorithm was employed to delineate distinct human regions, from which 21 pivotal dimensional metrics were derived. These metrics underwent clustering procedures, thus establishing a systematic framework for categorizing the lower body shapes of young females. Building upon this foundation, a methodology for the body type combination across different body parts was proposed. This approach incorporated a frequency-based filtering mechanism to regulate the enumeration of body type combinations. The automated identification of body types was executed through a support vector machine (SVM) model, achieving an average accuracy exceeding 95% for each defined type.

Young females prior to being marked as the same lower garment size can be further subdivided based on their lower body types. Participants' torso types were classified into barrel-shaped, hip-convex and fat-accumulation types. Leg profile shapes were categorized into slender-elongated and short-stocky types. The frontal straightness of participants’ legs was classified as X-shaped, I-shaped and O-shaped types, while the leg side straightness was categorized based on the knee hyperextended degree. The number of combinations can be controlled based on the frequency of occurrence of combinations of different body types.

This methodological advancement serves as a robust cornerstone for optimizing clothing sizing and enabling remote clothing mass customization in E-commerce, providing assistance for body type database and clothing size database management as well as strategies for establishing a comprehensive remote customization supply chain and on-demand production model.

The purpose of this paper was to assess whether there were differences in body image, physical activity and lifestyle attitudes between single and married Saudi women using gymnasia.

In June 2011, 80 women attending three different gymnasia in Hail, Kingdom of Saudi Arabia were recruited for this study. Anthropometric measurements of weight and height were performed. Socio‐demographic characteristics – activity history; obesity‐related knowledge; and behavior data – were obtained by self‐administered questionnaire.

The prevalence of overweight and obesity in the study group was 22.5 percent and 70 percent, respectively. Estimated weight loss over the last six months was similar for both groups. All subjects recognized the “thin”, “normal weight” and “fat” silhouettes. The majority of the single (76 percent) and married women (90 percent) subjects identified their own body shape as being overweight, but chose the “normal weight” figures as the shape they wanted to be. Reported weekly physical activity levels were low and similar between groups. No significant differences (P>0.05) were found in body image concerns or lifestyle between the two groups.

This paper reveals that the main motive for most of the subjects to use gymnasia was to reduce their weight and improve body image because they were either overweight or obese. There is an urgent need to spread awareness about obesity in Saudi Arabia. More educational programs about healthy weight should be implemented.

A qualitative study by autovideography was conducted to examine adolescent girls' negotiation of their gender roles through the consumption of advertising images. This paper aims to document the study.

In total, 20 adolescent girls aged 15 to 18 in Hong Kong were asked to take pictures from the media that could illustrate “what girls or women should or should not be and what girls or women should or should not do”. Advertising images captured by the interviewees and their interpretations of those images were analyzed.

Seven dominant themes were isolated from the interpretations: appearance; personality; skills and work; activities, interests and lifestyle; family; health and safety; and caring for people and the environment. The findings show that adolescent girls pay much attention to images about slimming, body image and physical appearance. They criticized female images in ads as unrealistic but identified with female images that were natural and conventional.

The interviewees were recruited from two secondary schools that may not have been representative. The interviews were conducted in English, which may have caused some of the participants to be reticent about presenting their viewpoints. The implications represent a step forward in relation to how media influence young consumers and how teenagers perceive and intercept what they see in the media.

The paper shows that collecting and interpreting female visual images can illustrate vividly the process of gender socialization.

The racialized gendered body in consumer culture invokes the construction of identities and representation of beauty through embodiment practices. As companies hone in on consumer racial marker distinctions to enhance uniqueness as otherness for profit, an analysis of hair products marketed for Black hair textures provides an opportunity to analyze how products use these at the intersection of race, gender, and beauty. This study uses constructivist grounded theory to analyze the product names and long descriptions for 124 shampoos marketed for Black hair textures on the websites of two major retailers to answer the following questions: What message does the discourse of shampoo product descriptions marketed to Black hair textures communicate about beauty? What message does the discourse of shampoo product descriptions marketed to Black hair textures communicate about Blackness? How does this discourse define the embodiment of Black beauty through hair? The results reveal that the racialized gendered body in consumer culture invokes the construction of identities and representations of beauty through embodiment practices. Through advertisements and product descriptions, beauty companies create ideal images of the lived experiences achieved through consuming beauty products. By constructing visual interpretations of racial signifiers through text, marketing strategies encourage the consumption of otherness, creating a racialized space for Blackness consumption. Combining the five senses with the descriptions of shampoo products marketed for Black hair textures helps us see how beauty embodiment practices reinforce racialized and gendered practices to subjugate the Black body.

As a retail operation mode of emerging mixed reality (MR) technology, virtual fitting room (VFR) revolutionizes how consumers interact with fashion brands.

The research investigates the impact mechanisms of VFR technology through retail operational performance from the perspective of purchase intention and post-purchase intention. Around 783 valid questionnaires were collected using the questionnaire to analyze, including 327 VFR technology users and 394 VFR technology non-users.

The results indicate that visual vividness, interactive control and personalized provision of VFR technology positively influence the retail operational performance of fashion brands, except for the online purchase intention. The study further reveals that the influence of VFR technology on retail operational performance is carried by perceived value and technology attitude, with the moderating role of perceived body image.

These findings expand and enrich existing research on VFR technology, providing recommendations and valuable insights into widening the application and continuous improvement of VFR technology.

Given an increasingly volatile and competitive fashion environment, the purpose of this paper is to qualitatively explore current consumer behaviour and psychological perspectives of luxury in women's undergarment fashion purchasing, with specific examination of whether this under‐investigated area of discrete or inconspicuous fashion appraisal is consistent with other luxury purchases.

The study employs an interesting methodological approach using multiple qualitative techniques including research interviews, group forums, and narrative capture, to investigate women's undergarment purchasing in a changing fashion environment in relation to the issues of branding, self‐image, perceived self‐image, motivational perspectives, and consumer behaviour, as identified by 119 female consumers aged between 18 and 60.

This study supports in part previous research that indicated consumer behaviour is determined by the congruency between the consumer's self‐image and the consumer's image of brands, although early research suggested this only applied to conspicuous products and social consumption. The current study confirms the self‐image link in the area of inconspicuous fashion, and strongly relates inconspicuous products consumed privately to self‐esteem and perceived sexy self.

The findings indicate that for intimate apparel marketing to be effective and credible, the marketed fashion items, and actions taken by designers, and retailers need to be consistent with the consumer's personal style, value perceptions, and self‐image.

This research examines several neglected areas in fashion and consumption research, and contributes to our understanding of key motivational elements important in the consumption of inconspicuous fashion, and the relationship of self‐image to inconspicuous consumption.

With the rapid advancement of computer information technology, the traditional clothing industry has stridden towards automation and digitization that drive the growth of electronic commerce and line retailing. The purpose of this paper is to propose an approach on 3D upper body modelling based on the body measurements extracted by non-contact anthropometry.

Based on the frontal and side images of the human body, the body sizes were extracted through silhouette extraction, identification of landmarks and girth prediction. The generation rules of 15 characteristic cross-sectional curves were established using a method “feature points – inserted points – feature curves – basic surface – mannequin”. The feature points of each position were determined at each curve, such as the side neck point, front neck point, shoulder point, bust point, and bust root point and so on to get the cross-sections, and then some feature points were inserted at the curves according to the widths and depths to establish the calculative models. For example, there are 18 points distributed at the bust cross-sectional curve to determine the shape.

The final mannequin could describe the basic characteristics of a human body, and the shape of the feature curves could also fit the body type to provide basis for the future research on automatic pattern generation.

This study can realize the 3D virtual modelling of female upper body and the automatic generation of the individualized apparel patterns based on the frontal and side images.

The ability to customise garments for fit is directly tied to the availability of a comprehensive, accurate set of measurements. To obtain accurate physical measurements, a basic knowledge and set of skills are required that are not often found in the average salesperson at a retail clothing outlet. The development of three‐dimensional body‐scanning technologies may have significant potential for use in the apparel industry, particularly for customisation or mass customisation strategies to be employed. The purpose of this study was to review all the 3D body scanning systems currently available and to determine the underlying principles that allow these systems to work. Specifications of each system were compared in order to provide some direction for further research into the integration of these systems with current apparel CAD pattern design or pattern generation technologies.