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The purpose of this paper is to investigate the factors influencing the development of social media marketing strategy in an international context. We specifically look at the potential drivers and barriers throughout the social media marketing strategy development process and how cultural differences shape social media marketing strategy decision-making among firms in international markets.

The study is conducted with an inductive research approach involving in-depth interviews with 32 firms from Finland, China and Brazil. Using inductive data analysis, we identify both internal and external factors that drive and hinder the development of firms’ social media marketing strategies. Moreover, we explore the essential elements in social media marketing strategy development based on the key practices observed among these firms, which enables us to conduct a comparative analysis of how cultural values influence the development of social media marketing strategies.

Our findings underscore the importance of both internal (i.e. resources and capabilities) and external (i.e. market-level and country-level) factors that influence the development of social media marketing strategy. Our analysis also unveiled four key practices throughout the social media marketing strategy development process: social selling, content marketing, risk management and relationship management. Additionally, we identified three distinct mindsets regarding firms’ social media selling objectives across companies in the three countries.

The comparative approach provides novel insight into firms' international social media marketing strategy. Our proposed conceptual model shows the development process of social media marketing strategy in the international context. The research propositions highlight the role of cultural values and open up new avenues for future research.

Despite growing research on metaverse, the way this is associated with psychological contracts in business is virtually absent. In this paper, we aim to provide a conceptual exploration of this association between metaverse and the psychological contracts of both employees and customers.

This is a conceptual article that examines the implications of metaverse as a workplace and marketplace on frontline employees’ and customers’ psychological contracts. In doing so, we develop a conceptual model and make propositions, while we also offer recent examples of firms that have moved to metaverse.

Although we do not provide empirical results, we indicate through a set of propositions how changes in the workplace and marketplace caused by the firm’s use of metaverse influence the psychological contract of its employees and customers, as well as how these are interrelated. We further explain that the accomplishment of these psychological contracts in a metaverse context can favorably affect business performance.

Companies need to anticipate, monitor and adjust to the changing pattern of psychological contracts of both employees and customers as they move to metaverse because this will have serious implications on their business performance.

We introduce metaverse, a recently introduced phenomenon that is gaining momentum in the business world, causing significant changes in the workplace and marketplace and seriously affecting the nature of psychological contracts of both employees and customers.

Despite the burgeoning popularity of virtual gifting in live streaming, research lacks an in-depth understanding of the drivers behind this behavior. Using para-social relationship (PSR), this study aims to capture viewers’ lively social feelings toward the streamer as the key factor leading to the purchase behavior of virtual gifts. It also aims to establish a theoretical link between PSR and viewers’ holistic experience in live streaming as captured by cognitive absorption and aims to investigates the role of technological features (i.e. viewer–streamer and viewer–viewer interactivity, streamer-level and viewer-level deep profiling and design aesthetics) in shaping viewers’ experience.

Based on 433 survey responses, this study employs a combination of structural equation modeling and neural networks to offer valuable insights into the relationships between the technological environment, viewer experience and viewer behavior.

Our results highlight the salience of PSR in promoting the purchase of virtual gifts through cognitive absorption and the importance of the technological environment in eliciting the viewer experience. This study sheds light on the development of PSR in a technological environment and its relationship with cognitive absorption.

By applying PSR to conceptualize viewers’ perceived connection with the streamer, this study extends the research on purchase behavior in the non-shopping context by providing an enlightened understanding of virtual gift purchase behavior in live streaming. Moreover, by theoretically linking PSR with cognitive absorption, virtual gift purchase and technological features of live streaming, it enriches the theory of PSR and bridges the gap between the design practice of supporting the IT infrastructure of live streaming and research.

The purpose of this paper is to investigate the effects of trust in service and structural assurance on the continuance intention of FinTech services, and the roles of technical factors (i.e. situational normality and system quality) and social factors (i.e. herding and subjective norm) in developing trust in service and structural assurance. YuEbao is selected as the subject as it is a representative example of FinTech services in China.

A survey questionnaire was deployed and a ten-point sliding scale with two-decimal points was applied to improve the accuracy of the questionnaire. Partial least squares structural equation modeling was used to analyze the data.

Trust in service and structural assurance can encourage continuance intention of FinTech service. System quality, situational normality and subjective norm can boost the development of trust in service. Both herding and subjective norm can affect structural assurance significantly.

The study highlights the important roles played by technical factors (i.e. situational normality and system quality) and social factors (i.e. herding and subjective norm) in developing the two levels of trust (i.e. trust in service and structural assurance). It also validates the influences of trust in service and structural assurance on encouraging customers’ continuance intention in the novel context of FinTech.

The findings of this study can be used by practitioners to encourage customers to continue using their FinTech services. To encourage continuance, service providers can improve the quality of their system, design the system to be aligned with customers’ using habits and show customers that their close friends are also using the service.

This study adds to the existing body of trust literature by investigating the direct effects of trust in service and structure assurance on continuance intention and how these two levels of trust are developed from technical and social aspects. It generates interesting insights into customers’ continuance behavior of FinTech services.

Charitable crowdfunding features are embedded in social media platforms to encourage pro-social behaviors. Although such new practice allows practitioners to leverage the power of a highly connected crowd, accomplishing the fundraising goal is still a challenge. This study seeks to understand what drives the donation intention in charitable crowdfunding features on social media platforms by examining the roles of social experience, empathy and personal impulsiveness.

A survey questionnaire was distributed to social media users in China to collect data. A total of 206 valid responses were analyzed using structural equation modeling to test the proposed hypotheses.

The results showed that empathy mediates interaction with the fundraiser and perceived proximity with the donatee on a user's donation intention. We also found that social influence on social media platforms positively influences empathy and donation intention. In addition, personal impulsiveness was found to moderate the relationship between empathy and donation intention.

This study contributes to existing literature and practices. It identifies three dimensions of social experience and examines their effects on donation intention, providing insights into the charitable crowdfunding features on social media. Moreover, this study extends the understanding to empathy by delineating its mediating role in the relationship between social experience and donation intention and examining how personal impulsiveness moderates the effect of empathy on donation intention. Furthermore, this study provides valuable insights for practitioners to craft strategies to stimulate pro-social behaviors and increase donations.

The purpose of this paper is to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming.

This research conducted a mixed-methods study. The semi-structured interview was deployed to develop a research model and a live streaming typology. A survey was then used for quantitative assessment of the research model. Survey data were analyzed using partial least squares-structural equation modeling.

The results suggest that sex and humor appeals, social status display and interactivity play considerable roles in the viewer’s behavioral intentions in live streaming and their effects vary across different live streaming types.

This research is conducted in the Chinese context. Future research can test the research model in other cultural contexts. This study can also be extended by incorporating the roles of viewer gender and price sensitivity in the future.

This study provides managerial insights into how live streaming platforms and streamers can improve their popularity and profitability.

The paper introduces a novel form of social media and a new business model. It illustrates what will affect people’s behavioral intentions in such a new context.

At present, one of the key equipment in pillar industries is a large rotating machinery. Conducting regular health monitoring is important for ensuring safe operation of the large rotating machinery. Because vibrations sensors play an important role in the workings of the rotating machinery, measuring its vibration signal is an important task in health monitoring. This paper aims to present these.

In this work, the contact vibration sensor and the non-contact vibration sensor have been discussed. These sensors consist of two types: the electric vibration sensor and the optical fiber vibration sensor. Their applications in the large rotating machinery for the purpose of health monitoring are summarized, and their advantages and disadvantages are also presented.

Compared with the electric vibration sensor, the optical fiber vibration sensor of large rotating machinery has unique advantages in health monitoring, such as provision of immunity against electromagnetic interference, requirement of less insulation and provision of long-distance signal transmission.

Both contact vibration sensor and non-contact vibration sensor have been discussed. Among them, the electric vibration sensor and the optical fiber vibration sensor are compared. Future research direction of the vibration sensors is presented.

This paper aims to study the effect of load on the tribological behaviour of Cu-based composites, so as to obtain a suitable applied load on these composites.

Cu-based composites were prepared by powder sintering with direct current electric current heating and tested by Universal Mechanical Test-3 with a ball-on-disk at room temperature.

The results showed that Cu-based composites are might suitable for working under low load. There is only mild damage on the surface under a load of 2 N. While it has microcracks and shows signs of cavitation at a certain depth at 20 N and 50 N. In addition, it is evident that there are three zones in the cross-section of the matrix, namely, a mechanical mixing layer, ceramic layer and substrate, respectively.

There are two wear mechanisms at different loads, and the evolution of worn surfaces with sliding time is also involved. Thus, the developed material can be used for light load sliding electrical contact material applications.

This study aims to elucidate the dyeing kinetics and thermodynamic relationships of CI Reactive Red 24 (RR24) on cotton fabrics, achieve the recycling of inorganic salts and water resources and obtain comprehensive data on color parameters, fastness and other characteristics of fabrics dyed with the recycled dyeing residual wastewater.

The dyeing wastewater obtained through advanced oxidation technology was used as a medium for dyeing cotton fabrics with RR24. The absorbance value of the dyeing residue served as an evaluation index, and the relevant kinetic and thermodynamic parameters were calculated based on this absorbance. The color parameters and fastness of the fabric samples were measured to compare the performance of different dyeing media.

Dyeing cotton with RR24 in both media follows pseudo-second-order kinetics. When dyeing with wastewater media, the dye adsorption in the first 45 min increased by 0.082–1.29 g/kg compared with conventional dyeing. Furthermore, the half-dyeing time was shortened by 4.19–11.99 min and the equilibrium adsorption amount was reduced by 0.277–0.302 g/kg. The adsorption of RR24 on cotton fabrics conformed to the Freundlich model. Fabrics dyed using recycled wastewater exhibit a deeper color, with reduced red light and enhanced blue light, resulting in an overall deeper apparent color.

These dyeing kinetics and thermodynamic properties are beneficial for comprehending and interpreting the dyeing performance and behavior of reactive dyes in dyeing wastewater. They lay a theoretical foundation for the treatment and recycling of dyeing wastewater.

The purpose of the study is to numerically investigate the relationship between the increase in transaction cost and prolongation of cooperative period acting as a nonmonetary incentive for municipal PPP projects.

A model that combines real option theory and the concept of prospect theory is proposed in the study. Three municipal road PPP projects published by China Public Private Partnerships Center are selected as cases. The data of these cases are analyzed based on the model established.

The prolongation of the cooperative period affects the increase in transaction cost, which gradually decreases when the prolonged cooperative period increases. Furthermore, the large-investment PPP projects own more transaction cost compared with less-investment projects. The decrease in transaction cost in the former is less than that in the latter. The increase in transaction cost is evidently alleviated in a project with less investment when the cooperative period is prolonged further.

The study systematically analyzes the relationship among transaction cost economics, real option theory and prospect theory and proposes a theoretical flowchart of the effect of nonmonetary incentive on the transaction cost. A model to quantify the effect of nonmonetary incentive (i.e. prolongation of cooperative period) on the transaction cost is proposed for the first time. The results of the study verify that the nonmonetary incentive affects transaction cost.

Retaining customers is very important for the survival of e-commerce sellers. The purpose of this paper is to investigate the roles of computer-mediated communication (CMC) tools, interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms (PEEIM) in influencing customer’s repurchase intention in the Chinese online e-commerce marketplace.

The research model is empirically tested using survey data analyzed with partial least squares structural equation modeling.

This study confirms the positive relation between customer satisfaction and trust in the seller, which further contributes to repurchase intention. Results also support the positive influences of effective use of an instant messenger and feedback system on customer perceived interactivity, which helps enhance trust in the seller. PEEIM demonstrates interesting results regarding its moderating effects.

In the future, researchers can extend the study to other e-commerce platforms and take trust transfer effects and product categories into consideration.

This study highlights the importance to manage trust, PEEIM, interactivity and CMC tools in e-commerce platforms, assisting practitioners to develop appropriate business strategies and processes to retain customers.

This study extends previous investigations by integrating trust and PEEIM with interactivity and testing the model in the context of the Chinese online marketplace.

A novel grafted temperature-responsive ReO₄⁻ Imprinted composite membranes (Re-ICMs) was successfully prepared by using polyvinylidene fluoride (PVDF) resin membranes as substrates, this study aimed to separate and purify ReO effectively.

Re-ICMs were synthesized by PVDF resin membranes as the substrate, acrylic acid (AA), acrylamide (AM), ethylene glycol dimethacrylate (EGDMA) were functional monomers. The morphology and structure of Re-ICMs were characterized by scanning electron microscope and Fourier transform infrared spectroscopy.

The maximum adsorption capacity toward ReO₄⁻ was 0.1,163 mmol/g and the separation decree had relation to MnO₄⁻ was 19.3. The optimal operation conditions were studied detailedly and the results as follows: the molar ratios of AA, AM, EGDMA, ascorbic acid, NH4ReO₄, were 0.8, 0.96, 0.02, 0.003 and 0.006. The optimal time and temperature were 20 h and 40°C, respectively. The Langmuir and pseudo-second-order models were fit these adsorption characteristics well.

Rhenium (Re) is mainly used to chemical petroleum and make superalloys for jet engine parts. This study was representing a technology in separate and purify of Re, which provided a method for the development of the petroleum and aviation industry.

This contribution provided a novel method to separate ReO₄⁻ from MnO₄⁻. The maximum adsorption capacity was 0.1163 mmol/g at 35°C and the adsorption equilibrium time was within 2 h. Meanwhile, the adsorption selectivity rate ReO₄⁻/MnO₄⁻ was 19.3 and the desorption rate was 78.3%. Controlling the adsorption experiment at 35°C and desorption experiment at 25°C in aqueous solution, it could remain 61.3% of the initial adsorption capacity with the adsorption selectivity rate of 13.3 by 10 adsorption/desorption cycles, a slight decrease, varied from 78.3% to 65.3%, in desorption rate was observed.

There is an increasing demand for higher-accuracy dimensional measurements of nano- and micro-structures. Recently, the authors presented a fiber Bragg grating (FBG) sensor-based dynamic nano-coordinate-measuring machine (CMM) probe for true three-dimensional coordinate measurement, in which a specific mechanical structure with several FBG sensors was developed to provide the probe with sensitivity to loading in all directions.

The study presents a three-dimensional sensing and demodulation system based on an improved matched filter design and the time division multiplexing technique that helps solve the problem of multiplex FBG-signals conflicts. In addition, the application of the dynamic mode of the probe system effectively solves the problem presented by the surface interaction forces.

Consequently, this FBG-based vibrating probe system has increased sensitivity to strain, while maintaining smaller contact force. The experiments for testing probe performance show that the prototype yielded a measurement resolution of 13 nm, a repeatability of 50 nm and a vertical measurement force of less than1.5 mN.

The force tests in the horizontal directions are difficult to conduct because both the probe and the dynamometer are only adaptable to vertical use.

Development of the FBG-based dynamic nano-coordinate-measuring machine probe will achieve a new and inexpensive method for higher-accuracy dimensional measurements of nano- and micro-structures, such as micro-electromechanical systems, micro-fluidic chips, inkjet and diesel engine injector nozzles that are in overall dimensions within the micrometer scale.

The study presents a three-dimensional sensing and demodulation system for the vibrating nano-coordinate-measuring machine probe based on FBG sensors. The prototype yielded a measurement resolution of 13 nm, a repeatability of 50 nm and a vertical measurement force of less than1.5 mN.

This paper aims to find a suitable solution to degrade the C.I. Reactive Red 24 (RR24) dyeing wastewater by using sodium persulphate to recycle water and inorganic salts.

The effects of temperature, the concentration of inorganic salts and Na₂CO₃ and the initial pH value on the degradation of RR24 were studied. Furthermore, the relationship between free radicals and RR24 degradation effect was investigated. Microscopic routes and mechanisms of dye degradation were further confirmed by testing the degradation karyoplasmic ratio of the product. The feasibility of the one-bath cyclic dyeing in the recycled dyeing wastewater was confirmed through the properties of dye utilization and color parameters.

The appropriate conditions were 0.3 g/L of sodium persulphate and treatment at 95°C for 30 min, which resulted in a decolorization rate of 98.4% for the dyeing wastewater. Acidic conditions are conducive to rapid degradation of dyes, while ·OH or SO₄⁻· have a destructive effect on dyes under alkaline conditions. In the early stage of degradation, ·OH played a major role in the degradation of dyes. For sustainable cyclic dyeing of RR24, inorganic salts were reused in this dyeing process and dye uptake increased with the times of cycles. After the fixation, some Na₂CO₃ may be converted to other salts, thereby increasing the dye uptake in subsequent cyclic staining. However, it has little impact on the dye exhaustion rate and color parameters of dyed fabrics.

The recommended technology not only reduces the quantity of dyeing wastewater but also enables the recycling of inorganic salts and water, which meets the requirements of sustainable development and clean production.

This paper aims to present a longitudinal and visualizing study using scientometric approaches to depict the historical changes in the academic community, intellectual base and research hotspots within the business domain.

Two mapping methods are used, namely, co-citation analysis and co-occurrence analysis. Both the co-citation analysis and co-occurrence analysis in this study are conducted using CiteSpace, a Java-based scientific visualization software.

This paper detects changes in academic communities in 24 business journals chosen by the University of Texas at Dallas as leading journals (UTD24) and identifies the research hotspots such as corporate governance, organizational research and capital research. Many authors and academic communities appear in two or even three periods, which indicates the lasting academic vitality of scholars in this field. This paper determines the evolution of scholars' research interests by identifying high-frequency keywords during the entire period.

This paper reveals a systematic and holistic picture of the developmental landscape of the business domain, which can provide a potential guide for future research. Furthermore, based on empirical data and knowledge visualization, the intellectual structure and evolution of the business domain can be identified more objectively.

This study aims to examine the components and evolution of the Chinese wine festival market using the Dalian International Wine and Dine Festival (DIWDF) as a case study.

Adopting a longitudinal approach, survey data were collected from attendees of the first, fifth and seventh DIWDF in 2012, 2016 and 2018, respectively. Cluster analysis segmented attendees by wine and festival experience and consumption features. Comparative analysis was conducted to examine segment differences by demography, festival motivation, satisfaction and intention. Changes in segments over time were examined across the three times.

The following three clusters were identified: “wine-novice fest-newbies,” “occasional drinker fest-goers” and “wine-lover fest-enthusiasts.” Over the study period, the proportion of “wine-lover fest-enthusiasts” increased significantly while the percentages of the other two segments decreased, demonstrating the evolution of the Chinese wine festival market and their consumer impacts.

This study offers straightforward indicators of market value via consumption features for both wine businesses and festival organizers. The characteristics of the segments and their inter-linkage have important implications for developing product mix, targeting strategies, festival service design and market development.

This is the first known empirical research globally to investigate relationships among market segments both horizontally (differences between segments) and vertically (development over time) and to incorporate both wine- and festival-related consumption features.

This paper aims to present a longitudinal and visualising study using bibliometric approaches to depict the emerging trends and research hotspots within the mobile information system domain.

Publications included in the Web of Science (WoS) database for 2001–2021 are reviewed and analysed on various aspects through coauthorship, cocitation and co-occurrence analysis. The analyses are conducted using VOSViewer, a scientific visualisation software program.

Academic publications related to mobile information systems fluctuated at a low level during the initial part of the 21st century and have grown rapidly in number in the past decade. The USA and China are the leading contributors to these publications and hold dominant positions in the obtained collaboration network. Computer science, engineering and telecommunications are the top three research areas in which mainstream mobile information system research occurs. Moreover, medical informatics and health-care science services have gradually become new research hotspots.

This study provides a systematic and holistic account of the developmental landscape of the mobile information system domain. This study provides a good basis for analysing the evolution of research in mobile information systems and may serve as a potential foundation for future research.

This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility, perceived risk and information usefulness and how they influence tourists’ destination visit intention and online review involvement.

Data for this quantitative study were collected via an online survey from 460 participants and analyzed using a partial least squares analysis.

All four dimensions of eWOM source credibility reduce travelers’ perceived risk associated with destination visits, among which homophily has the greatest influence. Lower levels of perceived risk are associated with higher perceived information usefulness, thus boosting tourists’ eWOM involvement and intention to visit a destination.

Results offer practical implications for how the tourism industry can exploit eWOM as an information source that consumers frequently consult. The results are also valuable for Destination Marketing Organizations, allowing them to determine what type of information promotes positive tourist attitudes and behaviors toward destinations.

To the best of the authors’ knowledge, this study is one of the first studies to examine the interaction between eWOM credibility, perceived risk and information usefulness and their effect on consumer behaviors in the tourism context.

eWOM 来源可信度对目的地访问意愿和在线参与的影响：以中国游客为例

本研究调查了 eWOM 来源可信度、感知风险和信息有用性之间的关系, 以及它们如何影响游客的目的地访问意图和在线评论参与度。

这项定量研究的数据是通过对 460 名参与者的在线调查收集的, 并使用偏最小二乘法分析。

eWOM 来源可信度的所有四个维度都降低了旅行者与目的地访问相关的感知风险, 其中同质性影响最大。较低的感知风险水平与较高的感知信息有用性相关, 从而提高游客的 eWOM 参与度和访问目的地的意愿。

本研究结果为旅游业如何利用 eWOM 作为消费者经常咨询的信息源提供了实际意义。结果对 DMO 也很有价值, 使他们能够确定哪些类型的信息可以促进游客对目的地的积极态度和行为。

本论文是首批研究 eWOM 可信度、感知风险和信息有用性之间的相互作用及其对旅游背景下消费者行为的影响的研究之一。

Rapid prototyping (RP) technology is widely used in many fields in recent years. Bone tissue engineering (TE) is an interdisciplinary field involving life sciences, engineering and materials science. Hydroxyapatite (HAp) are similar to natural bone and it has been extensively studied due to its excellent biocompatibility and osteoconductivity. This paper aims to review nanoscaled HAp-based scaffolds with high porosity fabricated by various RP methods for bone regeneration.

The review focused on the fabrication methods of HAp composite scaffolds through RP techniques. The paper summarized the evaluation of these scaffolds on the basis of their biocompatibility and biodegradability through in vitro and in vivo tests. Finally, a summary and perspectives on this active area of research are provided.

HAp composite scaffold fabricated by RP methods has been widely used in bone TE and it has been deeply studied by researchers during the past two decades. However, its brittleness and difficulty in processing have largely limited its wide application in TE. Therefore, the formability of HAp combined with biocompatible organic materials and fabrication techniques could be effectively enhanced, and it can be used in bone TE applications finally.

This review paper presented a comprehensive study of the various types of HAp composite scaffold fabricated by RP technologies and introduced their potential application in bone TE, as well as future roadmap and perspective.