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1 – 6 of 6Jianliang Hao, Robert Glenn Richey Jr, Tyler R. Morgan and Ian M. Slazinik
Researchers have examined the influence of the factors on reducing return rates in retailing over the years. However, the returns experience is often an overlooked way to drive…
Abstract
Purpose
Researchers have examined the influence of the factors on reducing return rates in retailing over the years. However, the returns experience is often an overlooked way to drive customer engagement and repeat sales in the now ubiquitous omnichannel setting. The focus on returns prevention in existing research overshadows management’s need to understand better the comprehensive mechanics linking the customer in-store return experience with their repurchase actions. Recognizing the need to bridge different stages of the returns management process, this research aims to explore the facilitators and barriers of in-store return activities.
Design/methodology/approach
Analysis of customer corporate data from 5,339 returns at the retail level provides insights from the customer return experience. Expanding our theoretical understanding, a deductive research approach then examines how those factors impact customer repurchase intentions both online and at brick-and-mortar stores. Stage two of the study employs a scenario-based role-playing experiment with consumer respondents to test hypotheses derived from signaling theory and justice theory.
Findings
Results find that returns policy and loyalty program capabilities are essential in creating a positive customer in-store experience. Moreover, a return experience enhanced by frontline employee service can retain existing shoppers and drive additional store traffic, further stimulating retailer sales.
Originality/value
These findings refine our understanding of returns management in evolving omnichannel retailing and offer practical insights for retailers to manage customer relationships through in-store returns.
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This paper investigates Japan’s significant role as an Allied power during World War I, exploring its motivations, military contributions and postwar geopolitical ambitions.
Abstract
Purpose
This paper investigates Japan’s significant role as an Allied power during World War I, exploring its motivations, military contributions and postwar geopolitical ambitions.
Design/methodology/approach
Employing a meticulous analysis of primary sources such as historical documents and personal accounts, alongside secondary sources including scholarly articles and books, this study aims to provide a comprehensive understanding of Japan’s decision-making processes during the war. A comparative examination of Japan’s military contributions to the Allied Powers, particularly in securing sea lanes across the West Pacific and Indian Oceans, is conducted to assess their impact on the overall war outcome. Additionally, diplomatic records and negotiations are scrutinized to unravel Japan’s postwar geopolitical objectives, with a focus on its efforts to expand its influence in China.
Findings
The research reveals the multifaceted engagement of Japan in World War I, highlighting its motivations, military actions and postwar ambitions. Japan’s contributions to securing sea lanes and its postwar endeavors to enhance influence in China emerge as significant findings.
Research limitations/implications
The study’s reliance on historical documents and secondary sources may entail limitations in accessing comprehensive data, potentially impacting the depth of analysis. Furthermore, interpretations of events and motivations may vary based on different scholarly perspectives.
Practical implications
This study has practical implications for understanding the political and geopolitical context of Japan’s involvement in World War I and its aftermath. By recognizing Japan’s motivations and actions during this period, policymakers and international relations scholars can gain insights into the complexities of imperial ambitions, nationalism and power dynamics in global politics. Understanding these historical implications can inform contemporary discussions about regional stability, alliances and nationalism’s impact on international relations. Furthermore, this research encourages critical analysis of historical narratives and promotes a nuanced understanding of the consequences of imperialistic pursuits in shaping present-day dynamics.
Social implications
This study fosters a deeper understanding of the historical context and the impact of imperialism on society. By examining Japan's involvement in World War I and its subsequent imperialistic ambitions, the study sheds light on the complexities of nationalism, racial superiority and ideological justifications for expansion. This understanding can help societies reflect on the dangers of chauvinistic nationalism and its potential consequences. By critically analyzing historical events, societies can develop a more inclusive and empathetic perspective. This will promote dialogue, tolerance and the appreciation of diverse cultures in the pursuit of a more harmonious and equitable world.
Originality/value
By combining a thorough examination of primary materials with a comprehensive review of scholarly discourse, this paper offers a nuanced and well-rounded perspective on Japan’s involvement in World War I and its enduring geopolitical consequences. It contributes to the understanding of Japan’s role as an Allied power and its postwar ambitions.
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Nannan Xi, Juan Chen, Filipe Gama, Henry Korkeila and Juho Hamari
In recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in…
Abstract
Purpose
In recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail. However, extending activities through reality-mediation is still mostly believed to offer an inferior experience due to their shortcomings in usability, wearability, graphical fidelity, etc. This study aims to address the research gap by experimentally examining the acceptance of metaverse shopping.
Design/methodology/approach
This study conducts a 2 (VR: with vs. without) × 2 (AR: with vs. without) between-subjects laboratory experiment involving 157 participants in simulated daily shopping environments. This study builds a physical brick-and-mortar store at the campus and stocked it with approximately 600 products with accompanying product information and pricing. The XR devices and a 3D laser scanner were used in constructing the three XR shopping conditions.
Findings
Results indicate that XR can offer an experience comparable to, or even surpassing, traditional shopping in terms of its instrumental and hedonic aspects, regardless of a slightly reduced perception of usability. AR negatively affected perceived ease of use, while VR significantly increased perceived enjoyment. It is surprising that the lower perceived ease of use appeared to be disconnected from the attitude toward metaverse shopping.
Originality/value
This study provides important experimental evidence on the acceptance of XR shopping, and the finding that low perceived ease of use may not always be detrimental adds to the theory of technology adoption as a whole. Additionally, it provides an important reference point for future randomized controlled studies exploring the effects of technology on adoption.
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