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The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set of touchpoints throughout the visitor journey. This paper aims to provide a holistic understanding of AR marketing for this industry context, present a number of fundamental premises of AR marketing within it and establish an agenda for future AR research.

This study reviews current literature on AR marketing, hospitality and tourism and industry use cases for the creation of a proposed conceptual framework to guide scholars and managers. Based on that, the authors propose fundamental premises.

The three fundamental premises of AR marketing presented are the need to clearly differentiate between AR and virtual reality within hospitality and tourism; the use of AR for the on-trip experience; and the combined focus on content, context, customer and computing devices for a successful strategic implementation of AR.

This study serves as a first point of reference for the strategic integration of AR into hospitality and tourism marketing, both from an industry and academic point of view.

The authors provide a number of managerial recommendations based on our three fundamental premises.

To the best of the authors’ knowledge, this study is one of the first to holistically characterize AR marketing in the hospitality and tourism context. It also highlights the fundamental premises of successful AR marketing and future directions of AR research today and in a spatial computing future.

The paper follows Jason Cope's (2011) vision of a holistic perspective on the failure-based learning process. By analyzing the research since Cope's first attempt, which is often fragmentary in nature, and providing novel empirical insights, the paper aims to draw a new comprehensive picture of all five phases of entrepreneurial learning and their interplay.

The study features an interpretative phenomenological analysis of in-depth interviews with 18 failed entrepreneurs. Findings are presented and discussed in line with experiential learning theory and Cope's conceptual framework of five interrelated learning timeframes spanning from the descent into failure until re-emergence.

The study reveals different patterns of how entrepreneurs experience failure, ranging from abrupt to gradual descent paths, different management and coping behaviors, and varying learning effects depending on the new professional setting (entrepreneurial vs non-entrepreneurial). Analyzing the entrepreneurs' experiences throughout the process shows different paths and connections between individual phases. Findings indicate that the learning timeframes may overlap, appear in different orders, loop, or (partly) stay absent, indicating that the individual learning process is even more dynamic and heterogeneous than hitherto known.

The paper contributes to the field of entrepreneurial learning from failure, advancing Cope's seminal work on the learning process and -contents by providing novel empirical insights and discussing them in the light of recent scientific findings. Since entrepreneurial learning from failure is a complex and dynamic process, using a holistic lens in the analysis contributes to a better understanding of this phenomenon as an integrated whole.

This study aims to introduce a dynamic perspective of tourism resilience by analyzing tourism demand in Spain during the 2020 and 2021 summers in the context of the COVID-19 pandemic.

This study uses regression and Lasso-type methods to demonstrate a great explanatory capacity of past determinants to explain the tourism demand of the Spanish provinces.

Results show how the previous specialization of the domestic market, the density and the geographic location related to the type of product are behind the bulk of the territorial differences in demand resilience, although in 2021 there has been a process of adaptation to the new context.

This study contributes to the theoretical understanding of tourist behavior and tourism destination management by introducing the concept of resilience dynamics of destinations.

The results are useful, on the one hand, for tourist destinations to understand the different stages of recovery from a shock, and on the other hand, to go in deep in consumer behavior after a shock.

These findings represent a paradigm shift in the static conception of resilience in tourism.

本文通过分析 2020 年和 2021 年夏季 COVID-19 大流行背景下西班牙的旅游需求, 介绍了旅游业复原力的动态视角。

我们使用回归和套索型方法来证明过去的决定因素解释西班牙各省旅游需求的能力。

我们的结果表明, 尽管 2021 年出现了一个适应新环境的过程, 但之前国内市场的专业化、密度以及提供的产品的位置相关类型是造成需求弹性的大部分地域差异的原因。

这些发现代表了旅游业复原力静态概念的范式转变。

本研究通过引入目的地特定弹性动态的概念, 有助于对游客行为和旅游目的地管理的理论理解。

一方面, 研究结果有助于旅游目的地了解从冲击中恢复的不同阶段, 另一方面有助于探索冲击后的消费者行为。

Este artículo presenta una perspectiva dinámica sobre la resiliencia del turismo mediante el análisis de la demanda turística en España durante los veranos de 2020 y 2021 en el contexto de la pandemia de COVID-19.

Utilizamos métodos de regresión y tipo Lasso para demostrar la capacidad de los determinantes pasados para explicar la demanda turística en las provincias españolas.

Nuestros resultados muestran cómo la especialización previa del mercado interno, la densidad y el tipo de producto ofrecido relacionado con la ubicación están detrás del grueso de las diferencias territoriales en la resiliencia de la demanda, aunque en 2021 hubo un proceso de adaptación al nuevo contexto.

Estos hallazgos representan un cambio de paradigma en la concepción estática de la resiliencia en el turismo.

Este estudio contribuye a la comprensión teórica de los comportamientos turísticos y la gestión de los destinos turísticos al introducir el concepto de dinámica de resiliencia específica del destino.

Por un lado, los resultados son útiles para que los destinos turísticos comprendan las diferentes etapas de recuperación de un shock y, por otro lado, para explorar el comportamiento del consumidor después de un shock.

Graphical abstract: The evaluation of the vulnerability of tourism.

This study explored whether women could “have it all,” both at home and in the workplace. Using neoliberal feminism, mental load theory and intergenerational perspective as theoretical frameworks, this study explored how neoliberal ideologies which emphasized individual agency, economic empowerment and self-responsibility interact with persistent gendered expectations/norms to influence women’s experiences in navigating familial commitments and career aspirations.

Around 140 (N = 140) women living in Australia were recruited to participate in a qualitative, open-ended questionnaire that aimed to explore their: (1) perceptions and (2) expectations about (a) how gender roles evolved for them from youth to adulthood in various contexts, (b) how their family structures and dynamics, such as attitudes toward marriage, caregiving and/or household responsibilities, have changed and (c) what has/have influenced their career aspirations and family choices.

Results revealed a trend of women who worked hard at home and professionally. Unlike women who in the past lived more traditional lives, women in our cohort focused on their career as an important part of their identity and self-fulfillment. However, many women did report heightened mental load, stress and a lack of physical exercise in their daily lives.

This study revealed complex interplay between societal norms, intergenerational influences and the cognitive burdens associated with managing multiple roles. By examining these dynamics and using an integrated theoretical framework, the article aimed to holistically explain the challenges women in Australia encounter as they try to balance familial obligations with career ambitions within changing socioeconomic contexts.

This study aims to examine the relationship between supportive design (SD) and residential mobility of students with disabilities (SWD) in off-campus student hostels in Ghana.

Quantitative research techniques were adopted. A sample of 243 SWD living in 190 University Student Housing were selected. Based on the SD indicators, the partial least square structural equation model was used to explore its effects on residential mobility in SWD living in university housing.

Findings indicate that a sense of control and positive distraction significantly influence residential mobility to a greater extent than social support design. While the sense of control emerged as a primary predictor of residential mobility, no direct relationships were observed between the sense of control, positive distraction and social support. Although social support did not exhibit significant direct effects, its potential relevance to residential mobility cannot be dismissed.

The enhancement and compliance of a sense of control and positive distraction SD in the common areas in student housing will reduce SWD residential mobility and increase investors’ profitability. Positive social support designs are critical to predicting percentage change in residential mobility in off-campus student housing in Ghana.

SD is a theory largely used in health-care buildings. The observation of no relationship between a sense of control and positive distraction, and social support aspects of SD in university housing in this study significantly differs from the inverse relationship that exists between SD in hospitals, especially in the developing world, is a theoretical contribution.