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Artificial Intelligence (AI) in education is a rapidly emerging technology that has revolutionised teaching and learning, administrative tasks and research in higher education. The emergence of AI in higher education has impacted the evolving roles of faculty and students, how data is examined and how results are delivered. In this chapter, the different aspects of the role of AI and the transformative power of AI in both academic and administrative spheres are revealed. The case studies presented and future directions reveal AI's capability in transforming education and preparing for an AI-driven workforce. The personalisation of learning experiences, automation of administrative tasks, enhancement of research and impact on instructional design, all made possible through AI, reveal the possibility of tackling long-standing challenges in education, such as accessibility, engagement and efficiency. In the AI-enhanced future that higher education institutions navigate, it is vital to hold on to the principle that AI should be used as a tool for empowerment, innovation and transformation, ensuring that learning goes through the required progress.

Unhealthy diets are associated with an increased risk of non-communicable diseases and present a significant public health challenge. When developing effective interventions and policies, consideration must be given to the unique social culture in which food choice is embedded. Health vulnerabilities to poor nutrition exist throughout life but may be influenced by socio-cultural factors such as age. This study aimed to assess the attitudes of older or younger Chinese consumers towards healthy eating and explore the factors influencing their food choices.

Semi-structured interviews were conducted in Wuhan, China, with 20 consumers aged 18–25 (Group A) and 20 consumers aged 65 and over (Group B).

Thematic analysis revealed that the two groups had positive attitudes towards healthy eating, although Group A participants were more knowledgeable. Time pressure, food prices and social networks differentially influence healthy eating practices across age groups.

Given China’s economic and cultural context, healthy eating interventions should consider the individual characteristics and food preferences of the different age groups. This approach can optimize targeted healthy eating interventions, and media communications related to healthy eating.

Social commerce (s-commerce) offers community-based platforms that facilitate customer-to-customer interactions and the development of customers' social shopping-based experience. While prior research has addressed the role of customer engagement (CE) in boosting s-commerce-based sales and performance, insight into the effect of s-commerce attributes on CE remains tenuous. Addressing this gap, this study examines the role of specific s-commerce attributes (i.e. community, collaboration, interactivity and social dynamics) on CE, which is, in turn, proposed to impact customers' repurchase- and electronic word of mouth (eWOM) intention.

A web-based survey was deployed to target users of a popular s-commerce platform, Etsy.com. Partial least squares structural equation modeling (PLS-SEM) was, then, used to analyze the survey data collected from 390 users.

The results reveal that the four examined attributes positively affect CE. The findings also demonstrate CE's positive effect on customers' repurchase- and eWOM intention.

Though CE has been identified as a key s-commerce performance indicator, little remains known about the role of specific s-commerce attributes in driving CE, as, therefore, explored in this research. Specifically, the authors examine the role of s-commerce-based community, collaboration, interactivity and social dynamics on CE. Their analyses also corroborate that CE, in turn, drives customers' post-purchase (i.e. repurchase/eWOM) intention. Managerially, our findings can be used to develop more engaging s-commerce platforms.

In recent decades, emerging market multinational enterprises (EMNEs) have predominantly adopted a big step internationalization strategy to expand their business overseas. This study aims to examine the effect of big step internationalization on the speed of subsequent foreign direct investment (FDI) expansion for EMNEs. The authors also investigate the potential boundary conditions.

The authors use the random effects generalized least squares (GLS) regression following a hierarchical approach to analyze the panel data set conducted by a sample of publicly listed Chinese firms from 2001 to 2012.

The findings indicate that implementing big step internationalization in the initial stages accelerates the speed of subsequent FDI expansion. Notably, the authors find that this effect is more pronounced for firms that opt for acquisitions as the entry mode in their first big step internationalization and possess a board of directors with strong political connections to their home country’s government. In contrast, the board of director’s international experience negatively moderates this effect.

This study provides insights into our scholarly and practical understanding of EMNEs’ big step internationalization and subsequent FDI expansion speed, which offers important implications for firms’ decision-makers and policymakers.

This study extends the internationalization theory, broadens the international business literature on the consequences of big step internationalization and deepens the theoretical and practical understanding of foreign expansion strategies in EMNEs.

Diversity, equity and inclusion ideology is the latest appeal of individual compassion, institutional legitimacy and enlightened society. Specific to higher education, diversity, equity and inclusion is an honorable ideology, value and mission. This paper aims to (1) empirically recognize the differences in the level of importance between the university’s and faculty’s diversity, equity and inclusion initiatives, (2) identify the diversity, equity and inclusion outcomes, such as university brand image and student intention to engage postgraduation, (3) uncover the moderating role of university brand preference attainment and (4) validate the mediating role of student identification in diversity, equity and inclusion literature.

A survey of 1,027 usable responses was employed to perform two moderations, four mediations and two confidence interval analyses.

The university’s diversity, equity and inclusion initiatives are significantly more rewarding than the faculty’s diversity, equity and inclusion initiatives for the university brand image and students’ intention to engage postgraduation. Findings uncover the mediating role of student identification and the moderating role of brand preference attainment.

Focusing on diversity, equity and inclusion at the institutional level is more impactful than at the faculty level. In industries where frontline employees have significant autonomy, such as higher education, the positive brand performance outcomes are related to the faculty’s diversity, equity and inclusion awareness, not the faculty’s diversity, equity and inclusion advocacy. Diversity, equity and inclusion initiatives should align with the student’s shared values.

The study relies on institutional theory to underscore the asymmetric importance of the university’s and faculty’s diversity, equity and inclusion initiatives in achieving perceived brand image and engagement.

Based on affective events theory, this research attempted to investigate how negative gossip about organizational change drives employees to experience negative emotions and direct their aggression toward customers.

We conducted a scenario-based experiment (Study 1) and a multiwave field survey (Study 2) to test our hypotheses.

The results show that (1) negative emotions mediate the relationship between change-related negative gossip and displaced aggression toward customers; (2) perceived organizational constraints strengthen the relationship between change-related negative gossip and negative emotions; (3) future work self-salience weakens the relationship between change-related negative gossip and negative emotions; and (4) change-related negative gossip has a strengthened (weakened) indirect effect on displaced aggression via negative emotions when employees have high perceived organizational constraints (future work self-salience).

The study expands research on organizational change and displaced aggression and provides practical implications for managing organizational change.

The literature identifies the need to understand better the role of universities’ entrepreneurial orientation (EO), even while this remains an unexplored field. This study seeks to overcome this shortcoming and put forward empirical evidence on the EO of universities and it examines the moderating effects of networks, knowledge and trust, market orientation, and implementing sustainable development goals (SDGs) on the design and development of entrepreneurial universities.

To test the conceptual model, the authors used a sample of 125 questionnaires obtained from Portuguese higher education institutions, and it was deployed a structural equation model by a partial least squared as the estimation method.

The results show that the different dimensions of EO significantly influence the design and development of entrepreneurial universities. Furthermore, our findings show how market orientation and SDGs have moderating effects on the development of university entrepreneurship.

As for practical implications, the results point to the influence EO holds over entrepreneurial universities, and this causal relationship undergoes moderation by networks, knowledge and trust, market orientation and SDGs. As such, HEI rectors, deans and directors need to leverage these moderating effects, fostering human capital and universities’ active initiatives and policies to conceive and develop more entrepreneurial universities.

Our research model seeks to contribute to advancing studies on the EO of universities and assists in better understanding EO within the scope of influence of the third university mission as entrepreneurial institutions.

Responding to calls for accountants to engage with modern technologies and explore data visualisation within a three-dimensional (3D) environment, this study aims to explore whether social and environmental accounting (SEA) data visualisation is a promising use case for 3D game engine technology.

Drawing on visual perception and embodiment theories, this study uses photo-elicitation, a qualitative research method, to explore the usefulness of two-dimensional (2D) and 3D visualisations of sustainability information in a 3D virtual environment. This study provides three stimuli: numerical data, 2D visualisations and 3D visualisations, and asks open-ended questions regarding future applications. Twelve semi-structured interviews were conducted with academics, preparers and users of sustainability reports to obtain responses to these stimuli.

The key finding is that visualisation of SEA information may indeed be a strong use case for 3D game technology, but only for certain data and for certain audiences. Presenting information within a 3D virtual environment offered enhanced engagement and contextual understanding but reduced navigation speed and data clarity. Participants were enthusiastic about the potential of a museum-like experience, incorporating interactivity and community, but felt that the appropriate audience was more likely to be novices than experts.

This study suggests that deploying 3D game engine technology can be a powerful tool for presenting sustainability information but requires significant resources. The optimum audience is likely to be novices, and a key design principle is to ensure the virtual environment supports, rather than overwhelms, the information presented within that environment.

This study introduces a novel application of 3D visualisation technology within the SEA context, offering original insights into its potential to enhance user understanding and decision-making capabilities. This study highlights the technology’s value not as a replacement for traditional reporting but as a supplementary educational tool. The study also provides a novel setting for the photo-elicitation method, demonstrating this approach’s utility in a 3D environment.

It is largely acknowledged that arbitrating the flow of knowledge can help firms strategically leverage tacit and explicit internal knowledge. However, despite the apparent scholarly and managerial acceptance of the criticality of the flow of knowledge between various stakeholders, the academic understanding of knowledge arbitrage remains coarse-grained. There are practically no empirical insights available to unravel the consequences of firms’ knowledge arbitrage choices regarding rewards and risks. This study aims to identify the risks that emerge as firms channel the flow of knowledge from surplus to deficit areas within organizational boundaries. To this end, the authors investigate several subsumed subprocesses in knowledge arbitrage to map the associated risks.

This study used an exploratory qualitative approach to examine the risks that emerge as firms attempt to support knowledge flows within their organizational boundaries. The data were collected through open-ended essays via an online research platform from 45 full-time employees of firms operating in different sectors. The collected data were analyzed inductively through open, axial and selective coding.

The research findings identified three key subprocesses of knowledge arbitrage: knowledge diffusion, knowledge brokering and knowledge absorption. These subprocesses are susceptible to various risks arising the form of channels, champions, sharers and receivers of knowledge flows. In general, the study showed that a firm’s decision regarding knowledge flows, such as structured or random flows, or the presence or absence of designated coordinators to broker the flow carries specific risks for both sharers and receivers. In particular, while the risks of knowledge hiding, misinformation and disinformation manifest in all three subprocesses, low employee engagement, loss of knowledge and information overload also emerged as key risks in any two of the three subprocesses.

This study offers valuable insights by uncovering the hitherto unexplored risks in intrafirm knowledge arbitrage. Given that knowledge is a crucial organizational tool for driving performance, innovation and competitive advantage, understanding the risks associated with intrafirm arbitrated knowledge flows can help firms anticipate and mitigate the associated adverse consequences. The findings make a novel contribution by offering (a) a comprehensive categorization of the risks associated with knowledge arbitrage rooted in processes, people and structures and (b) a macro overview of knowledge arbitrage risks associated with the processes of knowledge diffusion, knowledge brokering and knowledge absorption.

Using an integrated theoretical model, this study aims to examine the moderating role of gamification in influencing intentions to use mobile payment applications in Bahrain.

The current examination happens to be the first approximation in the context of Bahrain wherein an extended TPB-based model integrating variables from TAM and UTAUT2 is used along with gamification and situational influence to examine the intentions to use m-payment applications.

The findings revealed that among the variates of the TPB, AT and PB significantly affect the intentions (IN) to use m-payment applications in Bahrain, but SN fails to affect intentions, similarly SI also fails to affect intentions thereby proving that the pandemic fails to drive the intention of the population under study toward using m-payment applications. However, when the application offers gamification (GM) features, SI significantly affects intentions through GM, thus experience along with situation drives intentions and this becomes the major theoretical contribution of the study.

This examination offers useful practical implications in the form of the findings revealing that GM affects intentions to use m-payment applications and that GM moderates the relationship between perceived risk (PR) and IN, as well as SI and IN, which can be used by the service providers to improve the user experience and achieve better acceptance of their application.

The novelty of the study lies in testing the integrated theoretical model in the context of a GCC nation, Bahrain.