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Gender, True Crime and Criminology
Type: Book
ISBN: 978-1-80455-361-9

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Publication date: 20 November 2024

Gabriele Santoro and Augusto Bargoni

This chapter discusses strategic management and growth hacking as complementary approaches to achieving organisational goals and driving growth. It emphasises the importance of…

Abstract

This chapter discusses strategic management and growth hacking as complementary approaches to achieving organisational goals and driving growth. It emphasises the importance of aligning growth hacking efforts with overall corporate strategy to ensure synergy and effectiveness. Exploring various aspects of strategic management, including vision, goals, environmental analysis, strategy formulation, implementation, and performance monitoring, the authors delve into the integration of growth hacking with strategic management, highlighting key points of alignment such as resource allocation, target market segmentation, brand consistency, data alignment, risk management, and integration with other functions.

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Beyond Growth Hacking: Mastering Business Model Evolution
Type: Book
ISBN: 978-1-83608-443-3

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