Practising Growth

Abstract

This chapter discusses strategic management and growth hacking as complementary approaches to achieving organisational goals and driving growth. It emphasises the importance of aligning growth hacking efforts with overall corporate strategy to ensure synergy and effectiveness. Exploring various aspects of strategic management, including vision, goals, environmental analysis, strategy formulation, implementation, and performance monitoring, the authors delve into the integration of growth hacking with strategic management, highlighting key points of alignment such as resource allocation, target market segmentation, brand consistency, data alignment, risk management, and integration with other functions.

Citation

Santoro, G. and Bargoni, A. (2024), "Practising Growth", Beyond Growth Hacking: Mastering Business Model Evolution (Managing Innovation in Business Strategy, Marketing and Finance), Emerald Publishing Limited, Leeds, pp. 63-90. https://doi.org/10.1108/978-1-83608-442-620241012