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This chapter thoroughly explores the intersection of family entrepreneurship, cultural dynamics, and emerging markets, with a specific focus on the United Arab Emirates (UAE). Examining the entrepreneurial behaviour of family firms, it delves into how these enterprises navigate cultural intricacies, seize emerging market opportunities, and contribute to local and global entrepreneurship ecosystems. The dynamic interplay between family dynamics and entrepreneurial pursuits is scrutinized, unravelling influences on resource allocation, succession planning, risk-taking, and innovation within UAE family firms. This exploration contributes valuable insights into the evolving landscape of family entrepreneurship, serving as a resource for researchers, policymakers, and practitioners. The research employs a comprehensive methodology involving case studies, shedding light on how these enterprises adapt, pivot, and exhibit resilience in response to the challenges and opportunities presented by emerging markets. Case studies provide valuable insights into the strategies employed by UAE family firms, contributing to a nuanced understanding of the evolving landscape of family entrepreneurship. This chapter serves as a valuable resource for researchers, policymakers, and practitioners seeking insights into the intricate interplay of family entrepreneurship, cultural dynamics, and emerging markets.

This chapter explores how perceived product innovation influences brand loyalty among UK Apple users, extending the technology acceptance model. Using a quantitative approach, data were collected from 101 respondents via an online survey and analysed using SPSS. Objectives included examining the mediating role of perceived product usefulness and ease of use, exploring the relationship between product/brand attitudes and brand loyalty and assessing gender's impact on loyalty perceptions. Findings reveal a significant positive relationship among variables, with perceived product usefulness and ease of use jointly mediating the link between product innovation and attitude, affecting brand loyalty. Gender was found to have no moderating effect. The research contributes by highlighting these mediating effects and deepening understanding of product innovation's impact on loyalty. Managerially, prioritising innovation, usefulness and ease of use can enhance satisfaction and loyalty. Future research could explore additional variables to enrich understanding further.

In this article, the authors try to determine why and under what conditions consumers intend to buy green and what the consequences are. Relying on theories of reasoned action and theory of planned behaviour (TPB), the authors offer that the green purchase intention (GPI) is impressed by environmental and personality components. Provide statements about the determinants and key implications of such market identification.