Green Purchase Intention Antecedents and Consequences

Abstract

In this article, the authors try to determine why and under what conditions consumers intend to buy green and what the consequences are. Relying on theories of reasoned action and theory of planned behaviour (TPB), the authors offer that the green purchase intention (GPI) is impressed by environmental and personality components. Provide statements about the determinants and key implications of such market identification.

Citation

Dousthosseini, F., Haghighinasab, M. and Foroudi, P. (2024), "Green Purchase Intention Antecedents and Consequences", Tabaghdehi, S.A.H. and Foroudi, P. (Ed.) Business Strategies and Ethical Challenges in the Digital Ecosystem, Emerald Publishing Limited, Leeds, pp. 107-137. https://doi.org/10.1108/978-1-80455-069-420241006