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This research explores the concept of omnichannel fulfillment steering (OFS) and demonstrates how retailers can influence a consumer’s fulfillment decisions through commonly used financial incentives such as discounts, credits and the opportunity to avoid home delivery fees.

We present insights from two theoretically grounded experiments to examine how different types of financial incentives can be used by omnichannel retailers to steer consumers from home delivery toward three alternative order fulfillment methods (AOFM) – buy-online-pickup-in-store, curbside-pickup and ship-to-locker.

Our analysis suggests that an opportunity to avoid shipping fees (penalty-avoidance) is a more effective OFS nudge than offering discounts or store credits (rewards). No difference was observed between offering discounts or credits as steering mechanisms; further, no omnichannel steering benefits were observed among the tested AOFMs. Collectively, these findings provide possible justification for retailers’ prioritization of credits to foster customer in-store visits, thus encouraging greater customer engagement and facilitating cross-selling opportunities. Finally, we uncover a penalty-avoidance endowment effect for “free shipping” of purchases over the current industry-standard free shipping threshold.

Retailers might prioritize store credits over discounts as nudges to steer customers toward an AOFM, with buy-online-pickup-in-store offering the greatest benefits for most retailers. Furthermore, using penalty-avoidance OFS incentives over a typical free shipping threshold may increase AOFM selection rates but engender adverse customer reactions.

Advancing the concept of OFS, this study directly informs retailers’ omnichannel incentive programs to nudge customers back into the store. Countering intertemporal choice theory, we could not demonstrate that delayed incentives are less effective than immediate ones. Based on prospect theory, we identify a free shipping endowment effect at a specific reference point along a purchase amount continuum.

Michael Gove is a controversial figure, not least due to his time as secretary of state for education under the Cameron coalition government from 2009 to 2013. Gove’s internationalising policy claimed to be addressing the attainment gap between rich and poor, supporting a workforce for the global markets. Gove appealed to all educational leaders by sending them a Gove-signed King James Bible, and he set up a Victorian school desk as the primary display artefact in the Ministry of Education. These two artefacts provide the analytical lens from which the claims and consequences of Gove’s education policy reforms were experienced by educational leaders and schools. This chapter aligns with the editorial line of this book in three ways. First, it acknowledges context as the most important aspect of understanding reform, in this case the neoliberal market economy of Britain in the 21st century. Second, it affords insight into how the selective use of data and political rhetoric acted as a vehicle for power in and through social relations. Finally, it reveals where disadvantage lies and provides impetus for further research and scholarship to mitigate it.

In this chapter, a new methodology is adumbrated for critical scholars who research education leadership. It is argued that this new methodology is necessary for two main reasons. The first is the epistemological inadequacy of dominant functionalist education-leadership methodologies. The second is the way in which the dominant critical methodology in the critical part of the field – policy scholarship – does not enable an explicit focus on education leadership but relegates it conceptually to a by-product of education policy. This enables those critical scholars who see leadership as a ‘tainted’ concept to avoid or deny it altogether. The methodology proposed here is called critical education leadership and policy scholarship (CELPS) and comprises six features: (1) it is epistemologically critical, that is, it focuses on context and power from a post-positivist perspective. (2) CELPS locates and works with education policy in diverse contexts, including the ideological, historical, political, discursive, socio-economic, axiological and cultural. (3) CELPS understands education leadership and policy as mutually constitutive. (4) CELPS enables the ontological deployment of the terms leader and leadership without committing to a project of reification. (5) CELPS requires the explicit theorisation and/or conceptualisation of its objects and assumptive architecture. (6) CELPS makes room for new or diverse approaches, agendas, methods, aims and foci. This chapter makes an important contribution to the critical field’s capacity to address extant and emergent problems in education empirically, as well as conceptually.

Our chapter focuses on the disconnect between economic and cultural policies and the needs of individual firms and creative industry professionals, all of which affect creative and cultural industry (CCI) entrepreneurship in the 21st century. After a review of selected policy trends and the overlooked role of creative industries in developing more sustainable liveable communities worldwide, we discuss recommendations by chapter authors in volumes 18A and 18B for useful policy actions, not only in and for their respective countries of study but also for other geographical contexts. Our particular focus is on how the CCIs have contributed to developing sustainable societies and meeting many targets of the Sustainable Development Goals. Thereafter, we provide an overview of the fifteen chapters distributed over five sections: ‘unusual and temporary places for CCI entrepreneurship’, ‘economic perspectives on CCI entrepreneurship’, ‘organising clustering of CCI entrepreneurs’, ‘cognitive aspects of doing CCI entrepreneurship’, and ‘social spaces and placemaking for CCI entrepreneurs’. Topics discussed include CCI entrepreneurship in rural areas (heritage entrepreneuring, book festivals), social work spaces, creativity and neuroentrepreneurship, strategic networking management for creatives, tensions from economic and artistic logics, collaboration challenges, street art and arts festivals. Countries considered include Estonia, Nigeria, Norway, South Africa, the United Kingdom, and Zimbabwe. We conclude the chapter with a selection of policy implications of chapters in both volumes 18A and 18B, and a research programme and manifesto for researchers to develop novel insights for policymakers, aimed at strengthening the important role of the CCIs in creating more liveable sustainable communities and economies.

In this article, the authors try to determine why and under what conditions consumers intend to buy green and what the consequences are. Relying on theories of reasoned action and theory of planned behaviour (TPB), the authors offer that the green purchase intention (GPI) is impressed by environmental and personality components. Provide statements about the determinants and key implications of such market identification.

This study explores the global phenomenon of BangTan Sonyeondan (BTS), a Korean singing group, from an under-researched art and entertainment market perspective. We introduce a research model to delineate the impacts of leadership motivation, socio-technological practices and global prominence outcomes.

The theoretical foundation clarifies the research context, justifying the relevance of key concepts, linking them to primary research questions and forming the basis for a well-structured empirical investigation. Our research model presents the flows of leadership influence, training practices, technology use and global prominence outcomes. Utilizing a survey instrument, we gathered data from BTS fans and analyzed the empirical findings.

BTS’s success is attributed to unique factors: (1) upstream flow of leadership influence; (2) process flow of internal service training and technological excellence, fostering stakeholder enthusiasm. The results indicate that service empowerment leadership is crucial in driving talent development and appropriate technology use, enhancing brand reputation. Fan loyalty and collective passion are key moderators in these dynamics.

While focused on BTS, our findings have broader applicability in entertainment organizations, underscoring the relevance of socio-technological theory in understanding phenomena similar to BTS’s success.

Long-term brand performance in service organizations extends beyond financial metrics and necessitates empowering service leadership, training for key performers, technological infrastructure and managing personal interactions and group dynamics.

This study is unique in applying a leadership motivation perspective and socio-technological theory to BTS’s long-term success, utilizing BTS fans’ views to examine and assess their success factors and outcomes.

There is a common misconception that entrepreneurship in the cultural and creative industries can be characterised by the tension between artistic aspirations and the economic sustainability of the enterprise. The image of a bohemian artist, associated with Paris of the twentieth century, remains a significant aspect of the contemporary creative worker’s identity. Yet, a more nuanced understanding of creative entrepreneurship situates creative practices in a relational environment and allows us to analyse diverse non-economic values and motivations. Through qualitative research, this chapter explores the distinctive practices of a small group of cultural and creative industry entrepreneurs based in studios in a post-industrial heritage building. Framed by the impact of COVID-19, this research situates entrepreneurs within social communities: a milieu for developing their creative entrepreneurial identities. The research suggests that workspaces and personal values play a significant role in shaping entrepreneurial practices, and that these are entangled with a sense of responsibility to locality and community.