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This research delves into the intricate dynamics of coopetition within the intersection of the wine industry and tourism. By bridging vitiviniculture and wine tourism, the study investigates both intentional and unintentional cooperation, associationism, and cluster effects. Employing bibliometric analysis provides insights that contribute to interdisciplinary understanding, laying the groundwork for future research. The study evaluates the impact of business ecosystems and competitive advantages on coopetition from a territorial perspective. It emphasises the strategic importance of coopetition as a dynamic interplay between collaboration and competition, fostering innovation and growth in vitiviniculture and wine tourism. By synthesising a diverse range of literature, the research unveils historical collaborative efforts and explores key concepts such as clusters and ecosystems. It concludes with a proposed model capturing coopetition layers, serving as a valuable tool for business and regional governance. This research enhances comprehension of the complexities within the wine business ecosystem, providing actionable insights for stakeholders and suggesting avenues for future studies, including the exploration of coopetition in shared wine territories.

This concluding chapter examines the footprint of coopetition within the tourism domain, drawing upon existing literature to present a comprehensive overview of its evolution to date. To achieve this, the authors conducted a literature review of 94 articles published on coopetition in tourism and hospitality, sourced from esteemed databases such as Scopus and Web of Science. Each article was meticulously categorised based on its thematic focus, geographical scope and the sample of respondents employed to elucidate the dynamics of coopetition. The findings underscore the concerted efforts of researchers to delineate the contours of coopetition within the tourism and hospitality sectors. Through diverse lenses and methodologies, these studies collectively contribute to the burgeoning discourse surrounding coopetition, illuminating its multifaceted implications and applications in different contexts. This chapter presents a systematic analysis that serves as a testament to the growing momentum behind the coopetition paradigm in tourism. It shows how researchers on coopetition are paving the road towards the coopetition paradigm in tourism and hospitality.