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We aim to investigate the impact of different story types on small fashion business brand trust and purchase intention, guided by signaling theory. We investigate two potential moderators – product aesthetic judgment (i.e. consumers’ responses to the aesthetic aspects of a product) and underdog positioning (i.e. brand’s positioning as a loser that is not a leader in the marketplace and has only a small market share but puts efforts into creating valuable products) – that may influence consumers’ responses to a story.

We developed video stimuli that tell business stories to empirically compare two story types bringing brand trust: identity-focused and product-focused stories. We conducted two experimental studies and tested six hypotheses with 302 datasets. Study 1 compared eco-friendly storytelling with product-focused storytelling, considering perceived product aesthetic judgment as the moderator. Study 2 repeated the experiment with a founder story and a product-focused story, considering the perceived underdog as the moderator.

The findings suggest that the influence of eco-friendly storytelling, compared to product-focused storytelling, on higher purchase intention is fully mediated by brand trust. Consumers’ perceived product aesthetic judgments toward an eco-friendly product can positively moderate the storytelling effect and brand trust. However, founder storytelling did not bring higher brand trust and, consequently, had no significant impact on purchase intention. Similarly, the perceived underdog did not moderate this relationship.

The study is novel as it is one of the first to compare story types based on story contents, whereas previous studies have focused on story delivery. Especially, we explored which story types and contents effectively build brand trust for small businesses, a critical factor for their success. Based on the extant literature, we categorized story types into identity-focused stories and product-focused stories based on contents. We hypothesized and concluded that an identity-focused story can be more effective in eliciting consumer responses. Furthermore, we confirm the critical role of brand trust as a mediator in bringing about purchase intention through eco-friendly storytelling.

This study aims to examine the effects of network externalities and diffusion of innovation on users’ perceived usefulness and perceived enjoyment, and in turn subjective well-being and intention to use in the smart living context.

To explore different types of smart living services, the data collected come from surveying 512 users of smart home services and 570 users of smart living apps. Structural equation modeling is used to analyze the data, and post hoc interviews are conducted to provide insights into our conceptual model of smart living services.

Compatibility and perceived service complementarity are the most influential determinants of users’ perceived usefulness and perceived enjoyment toward smart living services. Perceived usefulness has a greater impact on users’ intention to use and their subjective well-being than perceived enjoyment. Interestingly, perceived enjoyment exerts a stronger influence on subjective well-being than on intention to use.

This study is one of the first to provide empirical evidence in the context of smart living services, contributing to transformative service literature by extending the understanding of technology use and its influence on user well-being into a less explored service context. This study also advances users’ intention to use and subjective well-being of technology adoption in the service context by integrating perspectives from network externalities and diffusion of innovation.

This study aims to develop an improved understanding of the formation of citizens' purchase intention to increase the adoption of prefabricated housing (PH).

An integrative model of the theory of planned behavior (TPB) and norm activation model (NAM) was proposed based on previous studies. To verify the conceptual model, an analysis was conducted after data collection from a questionnaire survey. Lastly, findings were presented by explaining the formation of purchase intention in the egoistic and altruistic contexts. Practical implications were likewise discussed.

Findings manifest that citizens' purchase intention is influenced by egoistic and altruistic cognitions. An effective strategy is to show citizens the pro-environmental features of PH to promote its adoption because they value the environmental performance of housing. Meanwhile, consumers' social fitness also plays an essential role in decision-making, and the dual contradiction in the PH market is revealed.

This study extends the knowledge of psychological decision-making theories in the field of purchase intention toward PH by proposing an integrative framework of TPB and NAM. Results indicate a systematic and comprehensive understanding of consumers' decision-making in the PH domain. Moreover, results of this research contribute to specifying and refining the applicable contexts of TPB and NAM by adding two antecedents: subjective knowledge and environmental concern. This research contributes to the literature by being one of the first to investigate purchase intention toward a high-cost product with invisible technological innovation.

This study examines the moderating effects of cultural distance and the nationality of foreign subsidiaries’ CEOs on the relationship between internal/external network tie strength and technological innovation. This study focuses on foreign subsidiaries of Korean firms operating in emerging markets, based on the knowledge-based view.

To test the hypotheses, a survey was administered to 3,840 foreign subsidiaries of Korean firms in emerging markets. Questionnaires were distributed via phone and email, and 282 (7.34%) completed questionnaires were returned. Accordingly, an empirical analysis was conducted, and the hypotheses were tested.

First, internal network tie strength had a significant negative effect on foreign subsidiaries’ technological innovation. Second, external network tie strength had a significant positive effect on foreign subsidiaries’ technological innovation. Third, as for the moderating effect, cultural distance negatively moderates the significant negative effect of internal network tie strength on the technological innovation of foreign subsidiaries. Fourth, cultural distance positively moderates the positive effect of external network tie strength on foreign subsidiaries’ technological innovation. Fifth, foreign subsidiaries’ CEO nationality (parent country nationals) positively moderates the negative effect of internal network tie strength on foreign subsidiaries’ technological innovations. Sixth, foreign subsidiaries’ CEO nationality (parent country nationals) negatively moderates the positive effect of external network tie strength on foreign subsidiaries’ technological innovation.

Previous studies found a positive relationship between dual network tie strength and technological innovation in foreign subsidiaries from a knowledge-based view. This study’s significance lies in its finding that the varying strengths of foreign subsidiaries’ internal and external network connections can have different impacts on their technological innovation in the context of subsidiaries operating in emerging markets. Additionally, the moderating effects of cultural distance and the nationality of the foreign subsidiary’s CEO were examined. Therefore, this study is significant because it expands the literature on technological innovation in foreign subsidiaries.

The current study investigated the relationship between nostalgia, conspicuous consumption, and impulse buying and compared gender differences in the effects of nostalgia on conspicuous consumption and impulse buying.

A total of 307 college students in western Singapore were recruited. Confirmatory factor analysis and structural equation modeling were conducted to assess the psychometric properties of the scales and estimate model path coefficients. A multi-group analysis was conducted to test if the path coefficients in the research model varied across genders.

This study found that nostalgia had a positive influence on consumers’ conspicuous consumption, which in turn had a positive impact on their impulse buying of sport products. The results of the multi-group analysis also revealed significant differences across gender groups in that the impacts of nostalgia on conspicuous consumption and impulse buying were stronger for male consumers.

This study forges new ground by investigating the intricate dynamics among nostalgia, conspicuous consumption, and impulse buying in the context of sport. By delving into the relationships between them and exploring gender disparities in their effects, this study enhances our understanding of the pivotal role nostalgia plays in shaping consumer behavior in sport. In addition, the identification of gender-specific patterns underscores the significance of tailored marketing approaches for effectively engaging both male and female consumers. Overall, this study presents fresh perspectives that can inform the development of targeted marketing strategies for sport marketers and retailers aiming to optimize their offerings and promotional endeavors.

The purpose of this paper is to examine the underlying mechanisms influencing the social entrepreneurial intentions of individuals in China, adopting social capital theory, bottom-up and people-based approach. The interrelated effects of intellectual capital (social community trust, social capital bonding and social participation) on social innovation tendency were measured.

We recruited 502 Chinese individuals by utilising a reliable survey platform in China. This study used structural equation modelling as an analytical approach to examine the influence of social capital on social innovation and social entrepreneurship intention.

The findings showed that social innovation tendencies mediate the relationship between social community trust, social capital bonding and social participation and the social entrepreneurial intentions of individuals. The findings support the tested hypotheses that social innovation tendencies are the key mechanism to translate into stronger social entrepreneurial intentions. An iterative framework emphasising transparency and open collaboration among stakeholders, which are vital for fostering social entrepreneurial intentions, was proposed.

This is a novel empirical study to apply social capital theory to the field of social enterprises in the Chinese context using structural equation modelling, bottom-up, people-based approach and iterative model. The findings offer valuable practical insights for entrepreneurial and SME practices to foster social entrepreneurship through a people-based approach, emphasising the importance of fostering trust, strengthening social bonds, and encouraging active social participation.

This study aimed to examine the impact of learning organization (LO) on job satisfaction and individual performance in Vietnamese enterprises. The study further explores the mediating effect of job satisfaction on the relationship between learning organization and employee performance.

Data were collected from 653 employees from various types of organizations in Vietnam. Structural equation modeling was implemented to test the hypotheses.

The results revealed that the proposed research model was supported. Results indicated that LOs positively influenced employees’ job satisfaction and the broader range of their individual performance. In addition, employees’ job satisfaction motivated them to achieve higher performance levels. The study also found a mediating effect of job satisfaction on the relationship between LO and employee performance. The results underscore the importance of implementing an LO culture for individual outcomes such as job satisfaction and employee performance in the Vietnamese cultural context, which is based on socialism and Confucianism.

To the best of the authors’ knowledge, this is the first study to examine the relationships among LO, job satisfaction and individual employee performance in the Vietnamese context. The results offer a deeper understanding of the LO concept in the Vietnamese cultural context and highlight the cultural impact on the LO concept and its effects. The results suggest how the LO concept is applied in the Vietnamese context.

Considering the substantial benefits derived from the use of Building Information Modeling (BIM) in construction projects, governments and its related sectors have introduced mandatory policies requiring the use of BIM. However, little is known about the impact of mandatory policies on BIM-based project performance. Therefore, the purpose of this paper is to provide a systematical understanding on the impact of policy interventions on the implementation practice of innovative technologies.

This paper utilizes the propensity score matching and difference in differences (PSM-DID) method to investigate the impact of policy interventions on BIM-based project performance. Using the panel data collected from 2015 to 2021 in the Hong Kong construction industry, this paper explores the impact of the first mandatory BIM policy on the BIM-based project performance of three key stakeholders.

The subjective BIM performance and BIM return on investment (ROI) have significantly improved after implementing the mandatory BIM policy. The promotion effect of mandatory BIM policy on BIM-based project performance gradually increases over time. Moreover, the promotion effect of mandatory BIM policy on BIM performance shows significant heterogeneity for different stakeholders and organizations of different sizes.

This study examined the impact of policy interventions on BIM-based project performance. The research findings can provide a holistic understanding of the potential implications of innovative mandatory policy in performance improvement and offer some constructive suggestions to policymakers and industry practitioners to promote the penetration of BIM in the construction industry.

This study aims to identify the factors and strategies that motivate Thai construction professionals to adopt Blockchain Technology (BT). Previous research highlights BT’s characteristics but lacks focus on the features most persuasive for Thai construction professionals.

Using Q methodology with 28 participants from the academic, construction and advanced technology sectors, this study explores their perceptions on BT adoption and addresses the gap in identifying persuasive features for Thai construction professionals.

The analysis identified eight distinct professional groups, each with unique perceptions of BT’s motivating factors. Based on these insights, seven strategies were proposed to promote BT adoption. A key finding is that BT adoption is influenced not only by professionals’ roles, positions and accountability but also by their existing technological competencies.

The use of Q methodology, while insightful, may not capture the full complexity of attitudes toward BT adoption. Additionally, the focus on the Thai construction industry and the small sample size may limit its generalizability to other cultural and economic contexts.

Identifying professional categories based on BT preferences and implementing strategies – such as automated systems, smart contracts, education centers and pilot projects – can enhance productivity in the Thai construction industry, drawing on global practices to address local challenges.

– With Thailand’s extensive infrastructure projects supporting ASEAN’s transportation hub vision, integrating blockchain is expected to enhance productivity and project outcomes, contributing to Thailand’s national infrastructure development goals.

Promoting technological innovation is important to address the complexity of major engineering challenges. Technological innovations include short-term innovations at the project level and long-term innovations that can enhance competitive advantages. The purpose of this study is to develop an incentive mechanism for the public sector that considers short-term and long-term efforts from the private sector, aiming to promote technological innovation in major engineering projects.

This study constructs an incentive model considering the differences in short-term and long-term innovation efforts from the private sector. This model emphasizes the spillover effect of long-term efforts on current projects and the cost synergy effect between short-term and long-term efforts. It also explores the factors influencing the optimal incentive strategies for the public sector and innovation strategies for the private sector.

The results indicate that increasing the output coefficient of short-term and long-term efforts and reducing the cost coefficient not only enhance the innovation efforts of the private sector but also prompt the public sector to increase the incentive coefficient. The spillover effect of long-term innovation efforts and the synergy effect of the two efforts are positively related to the incentive coefficient for the public sector.

This research addresses the existing gap in understanding how the public sector should devise incentive mechanisms for technological innovation when contractors acting as the private sector are responsible for construction within a public-private partnership (PPP) model. In constructing the incentive mechanism model, this study incorporates the private sector's short-term efforts at the project level and their long-term efforts for sustained corporate development, thus adding considerable practical significance.