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1 – 10 of 355Aastha Kathuria and Apurva Bakshi
This study uses self-determination theory (SDT) to investigate the impact of limited-time deals and credit card usage on online impulse buying behavior, with a focus on hedonic…
Abstract
Purpose
This study uses self-determination theory (SDT) to investigate the impact of limited-time deals and credit card usage on online impulse buying behavior, with a focus on hedonic motivation as a mediating variable.
Design/methodology/approach
A survey was conducted with 290 participants from northern India, specifically Punjab, Haryana, Delhi NCR and Chandigarh. The current analysis validates the conceptual framework using the partial least squares structural equation modeling (PLS-SEM) methodology.
Findings
The results indicate that limited-time deals and credit card usage have a favorable impact on both hedonic motivation and online impulse buying behavior. Additionally, hedonic motivation mediates the relationship between limited-time deals, credit card usage and online impulse buying behavior.
Originality/value
The study’s originality stems from its novel application of the SDT to investigate the effects of limited-time deals and credit card usage on online impulse buying. By exploring the mediating role of hedonic motivation, it sheds new light on the psychological dynamics of online consumer behavior.
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Xihong Jin and Feng Guo
The principle of infinite life design currently directs fatigue resistance strategies for metro car bodies. However, this principle might not fully account for the dynamic…
Abstract
Purpose
The principle of infinite life design currently directs fatigue resistance strategies for metro car bodies. However, this principle might not fully account for the dynamic influence of operational loads and the inevitable presence of defects. This study aims to integrate methods of service life estimation and residual life assessment, which are based on operational loads, into the existing infinite life verification framework to further ensure the operational safety of subway trains.
Design/methodology/approach
Operational loads and fatigue loading spectra were determined through the field test. The material test was conducted to investigate characteristics of the fracture toughness and the crack growth rate. The fatigue strength of the metro car body was first verified using the finite element method and Moore–Kommers–Japer diagrams. The service life was then estimated by applying the Miner rule and high-cycle fatigue curves in a modified form of the Basquin equation. Finally, the residual life was assessed utilizing a fracture assessment diagram and a fitted curve of crack growth rate adhered to the Paris formula.
Findings
Neither the maximum utilization factor nor the cumulative damage exceeds the threshold value of 1.0, the metro car body could meet the design life requirement of 30 years or 6.6 million km. However, three out of five fatigue key points were significantly influenced by the operational loads, which indicates that a single fatigue strength verification cannot achieve the infinite life design objective of the metro car body. For a projected design life of 30 years, the tolerance depth is 12.2Â mm, which can underscore a relatively robust damage tolerance capability.
Originality/value
The influence of operational loads on fatigue life was presented by the discrepancy analysis between fatigue strength verification results and service life estimation results. The fracture properties of butt-welded joints were tested and used for the damage tolerance assessment. The damage tolerance life can be effectively related by a newly developed equation in this study. It can be a valuable tool to provide the theoretical guidance and technical support for the structural improvements and maintenance decisions of the metro car body.
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Thamaraiselvan Natarajan and Deepak Ramanan Veera Raghavan
Building on Stimulus-Organism-Response theory, the current study examines the influence of pickup service quality in buy-online pickup in-store service (BOPIS) on users' perceived…
Abstract
Purpose
Building on Stimulus-Organism-Response theory, the current study examines the influence of pickup service quality in buy-online pickup in-store service (BOPIS) on users' perceived relationship investment with the mediating role of users' perceived experience quality and relationship proneness. This research also demonstrates the subsequent impact of BOPIS users' perceived relationship investment on their relationship performance indicators, like their cross-buying behaviors (breadth), frequency of their purchase (depth) and longevity of their relationship (length) with the store. The moderating role of BOPIS users' service experience consciousness in a few proposed relationships was tested.
Design/methodology/approach
The research is descriptive, quantitative and cross-sectional investigation. The study employed a purposive sampling technique. It was conducted using data collected using a validated self-administered questionnaire from 786 Indian omnichannel shoppers who have used BOPIS services in the past. The proposed conceptual model was tested using Partial Least Squares-Structural Equation Modeling.
Findings
The results indicate that BOPIS users' perceived experience quality and relationship proneness positively mediate pickup service quality and perceived relationship investment. The users' perceived relationship investment subsequently significantly positively impacts different dimensions of their relationship performance with the store (breadth, depth and length). Additionally, BOPIS users' service experience consciousness has a significant negative moderating effect on the direct relationship between pickup service quality and different dimensions of relationship performance.
Research limitations/implications
The study is conducted in the Indian population, where omnichannel retailing is still nascent.
Originality/value
This study addresses the need to investigate the relationship performance indicators of BOPIS users, like their cross-buying behaviors(breadth), frequency of their purchase(depth) and longevity of their relationship(length) with the store. This study is the first to show that pickup service quality might explain the relationship performance of BOPIS users through their perceived experience quality, relationship proneness and relationship investments. The moderating role of BOPIS users' service experience consciousness in a few proposed relationships was also tested for the first time.
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Live-streaming e-commerce (LSE) allows anchors to bring offline promotion skills to interact with consumers and persuade them to buy. However, how consumers respond to these…
Abstract
Purpose
Live-streaming e-commerce (LSE) allows anchors to bring offline promotion skills to interact with consumers and persuade them to buy. However, how consumers respond to these communications remains unknown. This study examines the persuasive effect of different scarcity marketing messages on impulsive buying in the LSE context.
Design/methodology/approach
This study adopts scenario-based experimental methods and conducts two 2 quantity-based scarcity (supply-framed vs demand-framed)*2 time-based scarcity appeals (high vs low) between-subjects experiments to test the hypotheses.
Findings
The results indicate that supply-framed appeals are more effective in provoking consumers’ arousal and impulsive buying, but are moderated by time scarcity. Furthermore, emotional arousal only mediates the effects of quantity-based scarcity appeals on impulsive buying under high-level time scarcity conditions.
Originality/value
This study contributes to the e-commerce literature by comparing the persuasive effect of different scarcity messages in the LSE context. We broaden the scarcity marketing literature by testing the combined effect of quantity-based and time-based scarcity appeals. Finally, this study extends the application of the competitive arousal model.
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Wenfang Lin, Yifeng Wang, Georges Samara and Jintao Lu
The sustainable development of the platform economy has been hindered by the absence and alienation of platform corporate social responsibility. Previous studies have mainly…
Abstract
Purpose
The sustainable development of the platform economy has been hindered by the absence and alienation of platform corporate social responsibility. Previous studies have mainly focused on the contents and governance models for platform corporate social responsibility. This study seeks to explore which strategy participants choose in the governance of platform corporate social responsibility and their influencing factors.
Design/methodology/approach
Using a platform ecosystem approach, a quadrilateral evolutionary game model was developed, and the stabilities of subjects’ behavioral strategies and their combinations in various scenarios were analyzed. Additionally, the effects of key parameters on the system’s evolutionary path were simulated.
Findings
The ideal steady state system is achieved when platform enterprises, complementors and consumers adopt positive strategies while the government adopts lax regulation. Moreover, the evolutionary strategies of the subjects are influenced by several factors, including the participation costs of governance, the rewards and punishments imposed by platform enterprises, as well as the reputational losses of platform enterprises and complementors due to media coverage.
Practical implications
This study offers insights into improving the governance effectiveness of platform corporate social responsibility for managers and practitioners.
Originality/value
This study contributes to existing literature by considering the rational orientation of platform ecosystem members and revealing the interaction mechanisms among members. Furthermore, this study combines collective action theory and reputation theory to clarify the influencing factors on members’ behaviors.
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Zhang Bolun, Zhou Yan and Jiang Minghui
This study aimed to verify the impact of e-commerce live streaming interactivity on consumer engagement behavior. Specifically, the multiple dimensions of interactivity and tie…
Abstract
Purpose
This study aimed to verify the impact of e-commerce live streaming interactivity on consumer engagement behavior. Specifically, the multiple dimensions of interactivity and tie strength together form a high-level consumer engagement behavior.
Design/methodology/approach
Data collection was carried out in the form of a questionnaire survey. Data from 416 respondents were analyzed by structural, followed by further test by fsQCA method.
Findings
Perceived controllability, perceived responsiveness and perceived mutuality positively influence tie strength, and tie strength promotes consumer engagement behavior. Moreover, we found a configuration effect between interactivity and tie strength and revealed four configurations that can affect high-level engagement behavior.
Research limitations/implications
First, the SEM results show that the three dimensions of perceived interactivity positively impact tie strength: perceived controllability, perceived responsiveness, and perceived mutuality. And perceived personalization has no positive impact on tie strength. Second, the relevant results show that tie strength positively impacts consumer engagement behavior. Third, we find that the relationship between perceived interactivity and consumer engagement behavior may not be asymmetric, so the alternative combination of causal conditions may produce the same results. The fsQCA results revealed four configurations that can affect the level of consumer engagement behavior. And tie strength is the core condition.
Practical implications
This study provides specific solutions for e-retailers and live streaming platforms to promote consumers' participation in engagement behavior in e-commerce live streaming.
Originality/value
This study transforms the linear impact of interactivity on consumer engagement behavior into a configuration effect for the first time, and enriches the live streaming commerce and consumer engagement behavior literature.
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Phung Anh Thu and Pham Quang Huy
The research aims to provide empirical evidence on the relationship between financial statement comparability (FSC) and cost of equity (COE) in an emerging market.
Abstract
Purpose
The research aims to provide empirical evidence on the relationship between financial statement comparability (FSC) and cost of equity (COE) in an emerging market.
Design/methodology/approach
Specifically, this study examines the relationship between FSC and COE of Vietnamese listed firms. The research uses the System Generalized Method of Moments regression techniques for a panel data set of 454 companies for the period 2015–2022.
Findings
The authors find that firms with high comparability of financial statements have lower COE. To confirm the research findings, the authors conduct the robustness test by using different proxies for the cost of equity. Consistent results are found.
Originality/value
The study contributes to the overall understanding of the relationship between FSC and COE, and suggests policy implications for relevant stakeholders such as managers, regulatory bodies and investors. Especially, regarding policymakers, this study could provide more insight into how the accounting convergence process impacts the effectiveness of a firm’s capital allocation.
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Sunil Kumar Prajapati and Gnanamoorthy R.
The additive manufacturing process, such as fused filament fabrication based on material extrusion, fabricates the samples layer-by-layer. The various parameters in the process…
Abstract
Purpose
The additive manufacturing process, such as fused filament fabrication based on material extrusion, fabricates the samples layer-by-layer. The various parameters in the process significantly affect the dimensions, structure and mechanical properties of the fabricated parts. The purpose of this paper is to investigate the surface and mechanical properties that can affect the contact characteristics with other materials during tribological tests.
Design/methodology/approach
The investigation of 3D-printed Polyetheretherketone (PEEK) includes the measurement of dimensions, microhardness, surface roughness, surface energy and tensile strength to define material characteristics. The crystallinity is measured using an X-ray diffractometer to understand the hardness behaviour.
Findings
The printing parameters affect its surface roughness, hardness and crystallinity. This change in parameters such as layer thickness and infill density impacts mechanical properties such as hardness and surface roughness, which will influence the contact mechanism with the counter body during any tribological test. The change in a single parameter during the sample fabrication and the change in the surface and mechanical properties are observed.
Research limitations/implications
The material cost plays an important role in conducting numerous destructive tests, which is a major limitation to conducting parameter optimisation by varying more parameters. The study is limited to the as-fabricated samples rather than finished samples and without any heat treatment. Achieving optimal parameters is integral to the success of additive manufacturing, ensuring the production of components with consistent performance.
Practical implications
The study aims at the application of 3D-printed PEEK for bush or journal bearings that can be directly used in practice. The mechanical properties discussed in this paper can fill the gap between theory and practice.
Social implications
The research provides all fundamental properties, including the printing parameters and their effect on the dimensions and surface structure, which are required to understand the material and its use. The results are consistent as at least four samples were tested for tribological behaviour. The conclusion is updated as per suggestions.
Originality/value
The study outlines the relationship between the change in layer thickness and infill density with changes in surface energy, surface roughness, hardness and tensile strength. The deformation and adhesion during the friction test depend on these properties.
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The world today is heavily controlled by the content available on the internet, where a one-star rating gain may work wonders for a company and a one-star rating decline can cause…
Abstract
Purpose
The world today is heavily controlled by the content available on the internet, where a one-star rating gain may work wonders for a company and a one-star rating decline can cause huge damage. Online booking platforms provide more freedom, privacy and contact with experienced travelers than physical hotel booking. The study identifies the factors shaping travelers' online hotel booking intention (OHBI).
Design/methodology/approach
We utilized structural equation modeling (SEM) to expand the horizons of the technology acceptance model (TAM) and stimulus-organism-response (SOR) framework in the hospitality sector. The results are based on the data collected from 705 travelers who made online hotel reservations.
Findings
The findings demonstrate that online reviews, hotel website quality and hotel website convenience quotient favorably shape prospective tourists' perceived trust, magnifying their inclination to book a hotel online. Website convenience quotient and trust partially mediate the association between the constructs. In addition, the linkage between perceived trust and OHBI is strengthened by promotional offers but weakened by perceived risk.
Research limitations/implications
Our findings provide several important implications for hotel managers, prospective travelers, hotel owners, website developers, policymakers, hotel employees, the local community and competitors to expedite the growth of the Indian hotel industry.
Originality/value
The literature reveals that website convenience quotient, perceived trust and promotional offers have not received enough attention in the hospitality industry and warrant attention. Our study strives to broaden the scope of the TAM and SOR models to better understand these constructs in the backdrop of the Indian hospitality sector. The study also examines how promotional offers and perceived risk influence the linkages between the underlying constructs.
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Sukanya Wareebor, Chompoonut Suttikun and Patcharaporn Mahasuweerachai
Consumer behavior is evolving rapidly due to the increasing role of technology in daily life. Online food ordering has emerged as a key channel in this changing landscape. This…
Abstract
Purpose
Consumer behavior is evolving rapidly due to the increasing role of technology in daily life. Online food ordering has emerged as a key channel in this changing landscape. This paper investigates the relationships between online promotions, consumer skepticism, information sharing on social media and the intention to purchase food and beverages through online delivery services.
Design/methodology/approach
Measures were developed based on a review of existing literature. Data from 402 participants were analyzed using Structural Equation Modeling (SEM).
Findings
The study reveals that online promotions significantly impact consumers' sharing of restaurant posts. Additionally, consumer skepticism about online food sales affects both their sharing behavior and their intention to purchase online. Engagement in sharing restaurant posts online is a strong predictor of online food purchasing intentions.
Practical implications
The findings offer valuable insights for restaurant operators, policymakers and technology developers in the competitive online food delivery sector. They emphasize the importance of implementing innovative promotions and crafting appealing food presentations. These strategies can accelerate customer decision-making, attract new customers and contribute to market expansion and customer base sustainability.
Originality/value
This research provides significant insights for restaurant owners and contributes to the limited literature on online promotions, consumer skepticism and information sharing in the restaurant industry. It also lays the groundwork for future studies aimed at deepening understanding in this field.
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